LinkedIn Statistics and Facts By Networking

Introduction

LinkedIn Statistics: LinkedIn is important for B2B marketers, providing numerous opportunities for lead generation, networking, and content marketing. With more than 1 billion users in 200 countries, it serves as the primary platform for professionals and businesses. Its importance in career advancement and networking makes it an invaluable resource for engaging motivated audiences.

In this article, we will analyse important LinkedIn statistics for 2025, including user trends and marketing insights, allowing you to align your strategy and effectively reach your target audience. LinkedIn facilitates connections among business professionals across diverse industries. In addition to its professional networking features, LinkedIn is also a robust tool for companies aiming to generate new leads. Indeed, 82% of global B2B marketers have reported achieving their most significant marketing successes on LinkedIn.

Editor’s Choice

• Women account for nearly 49% of LinkedIn’s global leadership.
• Approximately 134.5 million individuals use LinkedIn daily.
• 7% of the traffic on LinkedIn originates from mobile devices.
• LinkedIn has over 175 million premium users.
• The platform is accessible in over 36 different languages.
• 59% of video marketers using LinkedIn consider it to be an effective platform.
• Live videos on LinkedIn achieve 24 times the engagement.

General LinkedIn Statistics

• LinkedIn will celebrate its 23^rd anniversary in 2025. The platform was officially launched on May 5, 2003, a mere nine months before Facebook’s debut at Harvard. Reid Hoffman was the founder, having developed the first version in his living room.
• LinkedIn has a global workforce of over 18,500 full-time employees stationed in offices across the globe.
• The company has established offices in more than 38 cities worldwide, with 11 located in the United States.
• In the fourth quarter of fiscal year 2024, LinkedIn reported a 10% increase in revenue year-over-year, achieving record levels of engagement and member growth.
• Women account for nearly 49% of LinkedIn’s global leadership.

• In 2020, LinkedIn pledged to double the number of senior individual contributors (ICs), managers, and leaders from the U.S. Black and Latino communities by the end of fiscal year 2025.
• As of the conclusion of fiscal year 2024, the platform achieved 124% of its target for senior-level Black employees, while the target for senior-level Latino employees stands at 82% this year.

LinkedIn User Statistics

• Over 69 million businesses are active on LinkedIn. Besides individual users, organizations also create profiles on LinkedIn. These profiles act as a means for marketing on the platform and for attracting new talent.
• LinkedIn has a greater proportion of male users than female users. As of February 2025, roughly 43.1% of LinkedIn users are female, whereas 56.9% are male.
• The largest segment of LinkedIn users is within the age bracket of 25 to 34 years. Millennials make up 60% of LinkedIn’s user demographic. Furthermore, about 20% of users are aged 18 to 24, and nearly 18% fall within the 35 to 54 age range. Only 2% of users are 55 years old or older.
• In the United States, 31% of users are aged between 30 and 39, while 28% are in the 50 to 64 age group.

Users Based on Regions

• The total number of registered LinkedIn members in North America stands at 277 million, which accounts for 23.1% of the global total.
• In Central America, the number of registered LinkedIn members is 34.1 million, representing 2.8% of the global total.
• The Caribbean has 6.53 million registered LinkedIn members, making up 0.5% of the global total.
• In Southern America, there are 148 million registered LinkedIn members, which is 12.3% of the global total.
• Western Europe has 81.9 million registered LinkedIn members, constituting 6.8% of the global total.
• Northern Europe is home to 65.4 million registered LinkedIn members, accounting for 5.4% of the global total.
• Southern Europe has 59 million registered LinkedIn members, which is 4.9% of the global total.
• In Eastern Europe, the number of registered LinkedIn members is 27.5 million, representing 2.3% of the global total.
• Northern Africa has 26.8 million registered LinkedIn members, making up 2.2% of the global total.
• Western Africa has 20 million registered LinkedIn members, which is 1.7% of the global total.

Moreover

• Middle Africa has 4.19 million registered LinkedIn members, accounting for 0.3% of the global total.
• In Eastern Africa, there are 15.8 million registered LinkedIn members, representing 1.3% of the global total.
• Southern Africa has 16.2 million registered LinkedIn members, which is also 1.3% of the global total.
• Western Asia has 56.6 million registered LinkedIn members, constituting 4.7% of the global total.
• Central Asia has 3.02 million registered LinkedIn members, making up 0.3% of the global total.
• In Southern Asia, the number of registered LinkedIn members is 180 million, representing 15% of the global total.
• South-Eastern Asia has 82.8 million registered LinkedIn members, which is 6.9% of the global total.
• Eastern Asia has 74.6 million registered LinkedIn members, accounting for 6.2% of the global total.
• Finally, Oceania has 21.5 million registered LinkedIn members, making up 1.8% of the global total.

LinkedIn Usage Statistics

• Approximately 134.5 million individuals utilize LinkedIn on a daily basis.
• 30.39% of the traffic on LinkedIn originates from mobile devices.
• 93% of marketers in the B2B sector utilize LinkedIn.
• 80% of B2B marketers globally report that they use LinkedIn.
• 70% of marketers indicate that LinkedIn has yielded a positive return on investment for their organizations.
• LinkedIn employs 18,500 individuals.
• 84% of B2B marketers assert that LinkedIn has provided the greatest value to their companies.
• For B2C marketers, LinkedIn ranks as the second most favored social networking platform for paid content.
• Last year, 56% of B2C marketers shared paid content on LinkedIn, trailing behind Facebook at 84%.
• 64% of marketers in large enterprises report an increase in their use of LinkedIn.
• Employees of a company contribute to 30% of its overall engagement.
• Employees are 14 times more inclined to share content from their employers on LinkedIn.
• In October, the hiring rate in the United States was 54% lower.
• Profiles that have multiple endorsements for skills receive 17 times more views from recruiters on LinkedIn.
• LinkedIn members who use the #OpenToWork hashtag receive 40% more InMails from recruiters.
• 46% of job seekers worldwide prioritize “diversity and inclusion programs” when considering job opportunities.
• InMail messages on LinkedIn have a response rate that is 300% higher than that of emails.
• The average LinkedIn user has 1,300 connections.
• Only 0.0004% of LinkedIn users achieve a Top Voice Badge.
• Each month, over 260 million users search for job opportunities on LinkedIn.
• On average, more than 100 million messages are sent on LinkedIn each day.
• LinkedIn has over 175 million premium users.
• 48% of LinkedIn users interact with a page organically every week.

LinkedIn Demographics Statistics

• As of January 2025, LinkedIn has a global membership exceeding 1.1 billion individuals.
• The platform is accessible in over 36 different languages.
• Demographic data indicates that 56.9% of LinkedIn users are male, while 43.1% are female.
• The age group of 25-34 years constitutes the largest segment of LinkedIn’s user base, accounting for 47.3%, followed by 28.7% who are aged 18-24, 20.7% who are aged 35-54, and 3.3% who are 55 years or older.
• More than 50% of LinkedIn members possess a bachelor’s degree or a higher qualification.
• In the United States, 53% of individuals who have graduated from college utilize LinkedIn.
• LinkedIn is home to 180 million senior-level influencers.
• 30% of adults in the US are active users of LinkedIn.
• Approximately 53% of LinkedIn users in the US come from high-income households, around 29% are categorized as middle-income, and about 18% belong to low-income households.
• Reports indicate that 44 million fraudulent LinkedIn accounts have been eliminated.
• 75% of LinkedIn members reside outside the United States.
• 44% of LinkedIn users earn more than $75,000 annually.
• The number of users activating LinkedIn’s Creator Mode has increased from 13 million to 16 million worldwide.
• Globally, 47% of LinkedIn users are from the Millennial generation, 29% are from Generation X, 15% are from Generation Z, and 10% are Baby Boomers.
• LinkedIn hosts 65 million decision-makers and 10 million C-Level executives.
• The professional services sector is the most represented on LinkedIn, with a membership of 23 million.

LinkedIn Engagement Statistics

• The typical engagement rate for posts on LinkedIn stands at 2.8%.
• Video content on LinkedIn achieves five times the engagement compared to posts that contain only text.
• Live broadcasts on LinkedIn experience 24 times more interaction than videos that are pre-recorded.
• The engagement rate for each post on LinkedIn has increased by 12%.
• Carousels and PDFs yield nearly 1.9 times more engagement than conventional posts.
• Comments generated by AI receive five times fewer responses, whereas longer, more thoughtful comments are preferred by the algorithm.
• From 2024 to 2025, the reach of video content has decreased by 200%.
• Engaging with 10 to 20 posts per day can enhance a user’s profile visibility by 50%, along with a 10% increase in their engagement rate.
• Posts that are optimized to a length of 800 to 1000 words garner 26% more engagement.
• Profiles that use creator mode benefit from up to 35% greater reach.
• LinkedIn reports a Daily User Access Rate of 16.2% and a Monthly User Access Rate of 48.5%.
• At present, more than 184,000 newsletters are available on LinkedIn.
• 28 million members are subscribed to at least one newsletter.
• Among the top 500 most popular newsletters on LinkedIn, 489 are authored by individuals, while only 11 are from companies.
• Pages that provide complete information receive 30% more views on a weekly basis.
• Brand awareness for LinkedIn is currently at 76% in the United States.
• Users who post once or twice a day achieve the most favorable outcomes in terms of visibility and interaction.
• The optimal times for posting on LinkedIn company pages are Tuesdays and Wednesdays between 10 AM and noon.

LinkedIn Business Statistics

• Four out of five individuals on LinkedIn influence business decisions.
• LinkedIn’s annual revenue reached around $16.37 billion in 2024.
• In the second quarter of fiscal year 2025, LinkedIn’s revenue saw a 9% increase compared to the previous year.
• LinkedIn marked a significant achievement with $2 billion in Premium Subscription Revenue over the last 12 months.
• The growth of Premium Subscribers has surged by 50% in the past two years.
• Posts that demonstrate thought leadership receive three times more shares.
• Women occupy 46% of leadership positions globally on LinkedIn, while men hold 53.7%.
• In 2025, 60% of professionals worldwide are actively looking for new job opportunities.
• More than 100 million users participate in LinkedIn Groups each month.
• LinkedIn users are three times more inclined to engage with content that includes a CEO or founder.
• Over 21 million business professionals have participated in LinkedIn events.
• Nearly 138 hours of educational content are consumed every minute.
• A newly created LinkedIn company page typically gains an average of six organic followers per day.
• LinkedIn’s salary tool offers insights for six million job listings globally.
• Audiences who are exposed to both Brand and Acquisition messages on LinkedIn are six times more likely to convert.
• 40 percent of users interact with Business pages on a weekly basis.
• In 2025, there will be more than 33.2 million small businesses operating in the United States.

LinkedIn Marketing Statistics

• More than 67 million companies and organizations maintain a presence on LinkedIn.
• There are 63 million LinkedIn users who hold decision-making positions within their respective companies.
• A significant 82% of B2B marketers report that they have achieved their most notable successes on LinkedIn.
• Additionally, 80% of LinkedIn users influence business decisions for their companies.
• Globally, 64% of marketers utilize LinkedIn as part of their marketing strategy.
• Furthermore, 49% of B2B marketers consider LinkedIn to be their most effective social media platform.
• 40% of B2B marketers assert that LinkedIn is the most effective channel for generating high-quality leads.
• Lastly, LinkedIn pages that provide complete information receive 30% more views on a weekly basis.

LinkedIn AD Statistics

• LinkedIn is projected to achieve $10 billion in advertising revenue by the year 2027.
• In the previous year, LinkedIn reported an annual advertising revenue of $5.9 billion.
• According to LinkedIn’s advertising audience statistics, North America leads with 277 million users, followed by Central America with 34.1 million, and the Caribbean with 6.53 million.
• A significant 69% of marketers on LinkedIn believe that hyper-targeted advertising campaigns yield greater effectiveness.
• Advertisements on LinkedIn featuring a single large image experience a 38% increase in click-through rates (CTRs).
• The intent to purchase rises by 33% for ads on LinkedIn.
• LinkedIn accounts for 0.9% of the total global advertising revenue.
• Vertical advertisements on LinkedIn achieve an 11% higher CTR compared to their horizontal counterparts.
• Marketing clients report a year-over-year improvement in return on investment (ROI) ranging from 20% to 30%.
• LinkedIn has produced seven times more incremental customer sign-ups compared to traditional display advertising.
• Message ads on LinkedIn that include Lead Gen Forms can yield up to four times more leads.

LinkedIn Video Statistics

• LinkedIn ranks as the fourth most popular platform for video marketing, following YouTube, Facebook, and Instagram.
• Video content shared on LinkedIn experiences an average engagement rate that is 500% higher than that of standard text posts.
• 59% of video marketers using LinkedIn consider it to be an effective platform.
• Live videos on LinkedIn achieve 24 times the engagement.
• 76% of marketers report that they share videos on LinkedIn.

LinkedIn Recruiting Statistics

• In the third quarter of 2024, there was a significant increase in applications, rising by 45.5%, even though there was a 10.6% decline in job postings compared to the previous year.
• Every minute, over 9,000 members submit applications for jobs on LinkedIn.
• On LinkedIn, 7 individuals are hired every minute, leading to more than 3 million new hires each year.
• A significant 67% of recruiters are of the opinion that professionals recruited through LinkedIn possess superior quality.
• Approximately 72% of recruiters use LinkedIn as a resource when seeking new talent.
• Candidates who maintain a detailed LinkedIn profile have a 71% greater likelihood of securing a job interview.
• In October 2024, the hiring rate in the United States was 5.4% lower than in the last month.
• From July to August 2024, active job listings on LinkedIn surged by 83,000.
• LinkedIn’s “Jobs on the Rise” report for 2024 highlighted positions such as AI specialists and sustainability managers as key areas of growth.
• Profiles that feature multiple skill endorsements attract 17 times more views from recruiters.
• Members who display the #OpenToWork photo frame publicly receive, on average, 40% more InMails from recruiters.

LinkedIn Revenue Statistics

• In 2024, LinkedIn achieved a revenue of USD 17.14 billion, sustaining an upward trend and reaffirming its dominant role in professional networking and B2B marketing.
• This follows a consistent rise in revenues over recent years, with figures of USD 15.74 billion in 2023 and USD 14.65 billion in 2022.
• The significant growth is not solely attributed to 2021, when revenue surged to USD 12.17 billion, a remarkable increase from USD 8.84 billion in 2020.
• Between 2010 and 2020, LinkedIn’s revenues steadily grew from USD 0.24 billion in 2010 to USD 8.84 billion in 2020. Notable milestones during this timeframe included surpassing the USD 1 billion threshold in 2012 with USD 0.97 billion and reaching USD 2.21 billion by 2014.
• By 2017, revenues had escalated to USD 4.5 billion, and in 2019, the company recorded its highest revenue year with USD 7.54 billion.
• The only slight decline occurred in 2016, when revenue dipped marginally to USD 2.97 billion from USD 2.98 billion in 2015.
• However, LinkedIn has experienced improved financial performance overall following Microsoft’s acquisition in late 2016. From 2018 onwards, the company has enjoyed rapid financial growth, surpassing USD 6 billion in 2018 and continuing to rise.

LinkedIn Subscription Statistics

• In addition to the previously mentioned points, LinkedIn’s premium offerings include various business category suites available for subscription.
• According to LinkedIn’s statistics, the subscription for job seekers is set at USD 29.99 per month under the LinkedIn Premium Career plan.
• Another alternative, referred to as LinkedIn Premium Business, is offered to business owners and managers at a price of USD 59.99.
• These options represent just a selection of the many premium plans provided by LinkedIn. The platform acts as a critical hub for B2B marketers, with 96% using it for organic social marketing and 82% successfully meeting their marketing goals.
• It serves as an excellent tool for generating high-quality leads, as its professional content and networking features can elevate a business to new levels.
• As a result, this has primarily led to increased revenue growth, with LinkedIn generating around USD 15.7 billion in 2023, mainly from premium subscriptions and advertising services.
• Moreover, premium subscribers can view who has accessed their profile in the last 90 days, a feature unavailable to free users.
• The premium subscription significantly affects job seekers, as those who are part of this plan tend to be hired roughly twice as fast as those using the free version.
• Nearly 50% of hiring managers depend on LinkedIn skills data to fill their vacancies, highlighting the platform’s significance in the recruitment process.

Future of LinkedIn

• The number of users on LinkedIn is anticipated to increase by 22.3% from 2024 to 2028.
• LinkedIn’s advertising revenue is forecasted to attain $10.35 billion by 2027, indicating its rising importance in the digital advertising sector.
• 61% of B2B leaders indicate that they will improve their investment in Influencer content shortly.
• Video content on LinkedIn is projected to expand by 65% by the conclusion of 2025.
• As per the LinkedIn Benchmark Report, 88% of CMOs are promoting the need for more daring and innovative campaigns.
• Almost 58% of individuals globally are expected to seek new job opportunities in 2025.
• LinkedIn intends to incorporate additional AI-driven features, such as personalized learning experiences and AI-generated content summaries.

Conclusion

According to statistics from LinkedIn, it serves as an excellent platform for professional networking, business growth, and career progression. Effectively holding these trends can increase your brand, extend business prospects, and keep you competitive in the job market.

Additionally, you can produce appealing content that resonates with your audience, potentially inspiring your visibility. It is obvious that achieving success on LinkedIn requires continuous effort, the sharing of valuable insights, and genuine engagement.

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