Maintaining a healthy lifestyle and a healthy diet is a top priority among consumers today. However, besides health benefits, consumers also look for good taste when purchasing food products. Thus, granola bars fit the requirements of consumers. The portability and filling capacity of these bars are the other reasons behind their growing popularity. One driver in market is multiple health benefits of granola. Over the past two decades, urbanization and consumerism have led to considerable changes in the lifestyles and dietary habits of people across the world. There has been a substantial increase in the consumption of artificial and synthetic food products, increasing the incidence of lifestyle diseases such as drug abuse, alcohol, and smoking. However, consumers are becoming more concerned and conscious about their health and fitness and paying more attention to the nutritional content of the food they eat. Thus, ingredients such as granola that have multiple health benefits are becoming popular among consumers. One trend in market is burgeoning marketing initiatives. Granola bar vendors are following integrated marketing communication, using newspapers, magazines, and social media such as YouTube and Facebook to sell their products. These communication channels are playing a key role in generating product awareness and focusing on the benefits of granola bars. Players are also launching innovative advertisement campaigns displaying the various new flavors of granola bars and the important ingredients used in these bars to create a positive impact on consumers. North America held the most dominant market share in the granola bars market in 2016 and is expected to hold its dominance throughout the forecast period. This is attributed to the high awareness among consumers about the benefits of granola. The global Granola Bars market was valued at xx million US$ in 2018 and will reach xx million US$ by the end of 2025, growing at a CAGR of xx% during 2019-2025. This report focuses on Granola Bars volume and value at global level, regional level and company level. From a global perspective, this report represents overall Granola Bars market size by analyzing historical data and future prospect. Regionally, this report categorizes the production, apparent consumption, export and import of Granola Bars in North America, Europe, China, Japan, Southeast Asia and India. For each manufacturer covered, this report analyzes their Granola Bars manufacturing sites, capacity, production, ex-factory price, revenue and market share in global market. The following manufacturers are covered: General Mills Kellogg Quaker KIND Snacks Clif Bar Sunbelt Bakery ... Segment by Regions North America Europe China Japan Southeast Asia India Segment by Type Organic Non-Organic Segment by Application Supermarkets and Hypermarkets Convenience Stores Vending Machines
Table of Contents Executive Summary 1 Industry Overview of Granola Bars 1.1 Definition of Granola Bars 1.2 Granola Bars Segment by Type 1.2.1 Global Granola Bars Production Growth Rate Comparison by Types (2014-2025) 1.2.2 Organic 1.2.3 Non-Organic 1.3 Granola Bars Segment by Applications 1.3.1 Global Granola Bars Consumption Comparison by App
