Programmatic advertising is growing rapidly and will continue to grow during the forecast period. It is a highly automated form of digital advertising. It involves buying and selling of online advertising inventory via a software or a machine. There are no human negotiations or manual insertions involved. It makes use of machine algorithms to buy ads online. It helps in automating the decision-making process of selecting the source of media and buying the media for advertising purpose as it helps in focusing on the target market. It has been observed that North America is estimated to account for the largest share of the market, whereas Asia-Pacific is projected to grow at the fastest rate during the forecast period. During the forecast period, North America region will continue to dominate the market share owing to rapid growth smartphone users and increasing population on social media platforms. Market Analysis and Insights: Global Programmatic Advertising Market The global Programmatic Advertising market size is projected to reach US$ 179820 million by 2027, from US$ 78270 million in 2020, at a CAGR of 12.5% during 2021-2027. With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Programmatic Advertising market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Programmatic Advertising market in terms of revenue. On the whole, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Programmatic Advertising market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Programmatic Advertising market. Global Programmatic Advertising Scope and Market Size Programmatic Advertising market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Programmatic Advertising market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2016-2027. Segment by Type Desktop Banners Mobile Banners Segment by Application Education Finance Media & Entertainment Retail Travel By Region North America U.S. Canada Europe Germany France U.K. Italy Russia Nordic Rest of Europe Asia-Pacific China Japan South Korea Southeast Asia India Australia Rest of Asia Latin America Mexico Brazil Rest of Latin America Middle East & Africa Turkey Saudi Arabia UAE Rest of MEA By Company Rubicon Project (US) Adroll (US) Adobe Marketing Cloud (US) DoubleClick (US) Choozle (US) AdReady (US) DataXu (US) Centro(US) PulsePoint(US) Outbrain (US)
1 Report Overview 1.1 Study Scope 1.2 Market Analysis by Type 1.2.1 Global Programmatic Advertising Market Size Growth Rate by Type: 2016 VS 2021 VS 2027 1.2.2 Desktop Banners 1.2.3 Mobile Banners 1.3 Market by Application 1.3.1 Global Programmatic Advertising Market Share by Application: 2016 VS 2021 VS 2027 1.3.2 Education 1.3.3 Finance
