Programmatic Advertising is the automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time-bidding. Programmatic describes how online campaigns are booked, flighted, analyzed, and optimized via demand-side software (DSP) interfaces and algorithms. Programmatic advertising sprang to life as an automated way to buy and sell ad inventory through exchanges that connect advertisers to publishers. The exchanges started with search, but today they cover all channels, from display, social, and mobile to television, radio, and outdoor. According to our (Global Info Research) latest study, the global Programmatic Display market size was valued at USD 177510 million in 2022 and is forecast to a readjusted size of USD 518770 million by 2029 with a CAGR of 16.6% during review period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes. Global Programmatic Display key players include Facebook, Google (Doubleclick), Amazon, Alibaba, Tencent, etc. Global top five manufacturers hold a share about 55%. North America is the largest market, with a share about 55%, followed by Europe and Asia-Pacific, both have a share over 40 percent. In terms of product, Real Time Bidding (RTB) is the largest segment, with a share over 50%. And in terms of application, the largest application is E-commerce Ads, followed by Travel Ads. This report is a detailed and comprehensive analysis for global Programmatic Display market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2023, are provided. Key Features: Global Programmatic Display market size and forecasts, in consumption value ($ Million), 2018-2029 Global Programmatic Display market size and forecasts by region and country, in consumption value ($ Million), 2018-2029 Global Programmatic Display market size and forecasts, by Type and by Application, in consumption value ($ Million), 2018-2029 Global Programmatic Display market shares of main players, in revenue ($ Million), 2018-2023 The Primary Objectives in This Report Are: To determine the size of the total market opportunity of global and key countries To assess the growth potential for Programmatic Display To forecast future growth in each product and end-use market To assess competitive factors affecting the marketplace This report profiles key players in the global Programmatic Display market based on the following parameters - company overview, production, value, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Facebook, Google (Doubleclick), Amazon, Alibaba and Adobe Systems Incorporated, etc. This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence. Market segmentation Programmatic Display market is split by Type and by Application. For the period 2018-2029, the growth among segments provide accurate calculations and forecasts for consumption value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets. Market segment by Type Real Time Bidding (RTB) Programmatic Direct Private Exchange Buying (PMP) Market segment by Application E-commerce Ads Travel Ads Game Ads Others Market segment by players, this report covers Facebook Google (Doubleclick) Amazon Alibaba Adobe Systems Incorporated Tencent Baidu ByteDance Verizon Communications eBay Expedia MediaMath The Trade Desk Xandr Rakuten Market segment by regions, regional analysis covers North America (United States, Canada, and Mexico) Europe (Germany, France, UK, Russia, Italy, and Rest of Europe) Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific) South America (Brazil, Argentina and Rest of South America) Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa) The content of the study subjects, includes a total of 13 chapters: Chapter 1, to describe Programmatic Display product scope, market overview, market estimation caveats and base year. Chapter 2, to profile the top players of Programmatic Display, with revenue, gross margin and global market share of Programmatic Display from 2018 to 2023. Chapter 3, the Programmatic Display competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast. Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2018 to 2029. Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2018 to 2023.and Programmatic Display market forecast, by regions, type and application, with consumption value, from 2024 to 2029. Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis, and Influence of COVID-19 and Russia-Ukraine War Chapter 12, the key raw materials and key suppliers, and industry chain of Programmatic Display. Chapter 13, to describe Programmatic Display research findings and conclusion.
1 Market Overview 1.1 Product Overview and Scope of Programmatic Display 1.2 Market Estimation Caveats and Base Year 1.3 Classification of Programmatic Display by Type 1.3.1 Overview: Global Programmatic Display Market Size by Type: 2018 Versus 2022 Versus 2029 1.3.2 Global Programmatic Display Consumption Value Market Share by Type in 2022 1.3.3 Real Time Biddi
