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Global Social CRM Software Market Threats, Analysis, Key Players, Growth, and Forecast 2026

Growth of global social CRM software expected to be fueled significantly by rising adoption in Asia Pacific over the next five years Customer relationship management (CRM) software is an evolution of CRM software and is used to manage organizational interaction with existing and prospective customers. CRM is defined as a management philosophy with the objective to create, develop, and increase customer relationship in order to maximize customer value and market profitability, and ultimately the shareholder’s value. CRM software supports organizations in maintaining contact details of their existing or prospective customers, including details such as names, addresses, phone numbers, call records, and purchase history. Social CRM software helps customers to engage in meaningful conversations, thereby benefiting both, the company and the customer. It also helps businesses ensure that existing customer’s needs and efficiently catered to, and also enables locating of new customers. Effective social CRM software solutions help SMEs function as a team and manage activities, thus eliminating the need for excessive or time-consuming processes with the help of accessible real-time information on leads, prospects, and customer data. Integrating social media with CRM software offers benefits such as real-time access to customers, increases reach to customers, enhances operational efficiency through greater insight to customer base, and costs considerably less than other modes of customer interaction and reach. The global social CRM software market is segmented on the basis of category, application, end-user, and region. Major factors driving adoption of social CRM software include advantages of quick deployment and simplicity of configuration for sales administrators make it an attractive substitute for on-premise solutions. Other features are that on-demand solutions make it easier for firms to obtain new modules, sites, and functionalities, as they simply need to activate new logins or features. In addition, benefits such as capability to increase focus on customer consultation, emerging SMEs, and social media monitoring are driving adoption and traction of social CRM software. Various firms are developing solutions for social monitoring, social listening, social middleware, social management, and social measurement in order to provide best-in-class customer experience. Furthermore, social CRM software is not limited only to the purpose of increasing sales and improving market activity, but also to enable and enhance customer engagement with the enterprise. Some factors restraining adoption of the software and impacting growth of the market are that fragmented implementations of CRM system results in financial losses to an organization that implements it. In addition, poor usability of the system could lead to fragmented implementation, which could affect processes Asia Pacific market is estimated to register a comparatively faster revenue growth over the forecast period owing to growing demand for social CRM software in developing countries such as China and India. Latin America is a diverse region that encompasses nations such as Central America, South America, and the Caribbean. However, the varying range or diverse differences with regard to languages and cultures have a definite impact on businesses and the way these enterprises function, internally as well as externally. The same can be said for applications, programs, and software these firms and businesses use. Brazil leads the way in terms of CRM software adoption, followed by Mexico. Global Social CRM software market segmentation by deployment model type:
  • On-premise
  • Hosted
Global Social CRM software market segmentation by application type:
  • Marketing
  • Sales
  • Support
  • Services
  • Collaborations
Global Social CRM software market segmentation by solution type:
  • Social Monitoring
  • Social Listening
  • Social Mapping
  • Social Management
  • Social Middleware
  • Social Measurement
Global Social CRM software market segmentation by end user:
  • Small and Medium businesses
  • Enterprises
Global Social CRM software market segmentation by vertical type:
  • Banking Financial Service and Insurance
  • Academia and Government
  • Healthcare
  • Consumer goods and Retail
  • Telecom and IT
  • Oil and Gas
  • Energy
  • Power and Utilities
Global Social CRM software market segmentation by segmentation
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa.
Key players profiled in the global social CRM software market includes:
  • Jive Software
  • Lithium Technologies
  • Oracle
  • com
  • Artesian Solutions
  • Attensity Group
  • Bazaarvoice
  • Demand Media
  • Kana Software
  • QuestBack
  • Visible Technologies
Report Structure: In the first section of the report we offer a table of content, followed by a list of figures. The next section offers a definition and brief explanation of the various products and segmentation of the target market, along with a list of acronyms and sources used to gather and analyze data and information. The third section of the report entails a brief list of drivers, restraints, opportunities, and threats (DROTs) in the target market. The report also offers insights on various trends in regions, countries, and markets as per segmentation, as well as insights and crucial information obtained from various sources including primary and secondary, annual reports, the Internet and others. The final section comprises detailed profiles of key players in the target market and a SWOT analysis of each company, apart from strategies, acquisitions and mergers. Objective of Report: Sections of the report are created and designed specifically to offer readers a clear, clean, and insights into historical, estimated, and revenue (US$ Mn/Bn) estimation and projection, Compounded Annual Growth Rate (CAGR %), and volume in measure as applicable to the target product/market. We offer illustrations, charts, tables, and figures to support our findings and analysis, in addition to key finding for markets in regions and countries. Who we are and what we do: Market.biz is a pioneering company in the fields of market research and analytical reporting. Our services enable clients to enhance business efficiency and focus on other core aspects of operations, while we take care of market research and reporting needs. Market.biz conducts and executes detailed and in-depth research and analysis across all relevant domains and offers accurate and insightful estimations and forecasts to enable clients to take well-informed and crucial decisions in their respective industries, sectors, or companies. Market.biz has access to the world’s most comprehensive and up-to-date databases in any business sector, as we understand the specific and varying needs of our clients. We offer updated reports to keep up with the changing scenarios in global markets and strive to ensure that only the utmost quality is established and maintained in every single report we produce. Our reports are conveniently designed and structured and are visually-pleasing. We provide a detailed analysis outlook of competitive markets and identify and study new and emerging trends and other crucial aspects and factors impacting or driving market growth. We also offer insights regarding new and emerging opportunities in the market and present the information in a comprehensive report focused on your respective market or sector.
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About this Report
Report ID 148298
Category
  • Software and Services
Published on Upcoming
Number of Pages NA
Publisher Name Prudour
Editor Rating
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