YouTube Creator Statistics and Facts

Introduction

YouTube Creator Statistics: The overall Creator Economy rose to fame since the COVID-19 pandemic era, 4 years ago. When every other person was stuck in their home and scrolling through social media. It is expected that by 2027, this sector will reach $480 billion, and it has no signs of slowing down. Using the internet, many people are creating a source of income by making videos and uploading them to video content platforms, such as TikTok, Moj, YouTube, Instagram, Facebook, etc.

YouTube is one of the video content platforms. It was launched on 14 February 2005 by Steve Chen, Chad Hurley, and Jawed Karim. YouTube helped content creators around the world earn passive income by making videos and uploading them on the platform. For some creators, YouTube acts as the primary source of income. You’ll understand more about YouTube Creator Statistics by the data provided below.

Editor’s Choice

• In the United States of America, 74% of monetized creators have observed a positive impact on their professional goals.
• For 51% of creators on YouTube, being creative is their primary focus.
• YouTube Creator Statistics indicate that sponsored videos generate between $100 and $4,000.
• The majority of YouTube creators fall within the age range of 25 to 34 years.
• Women represent 28.4% of YouTube creators, whereas men constitute 71.6%.
• Approximately 65.8 million creators are active on YouTube in total.
• More than 7,883 creators who had subscribers of more than 1 million.
• In the United States, YouTube facilitates 425,000 employment opportunities and adds US$25 billion to the Gross Domestic Product.
• Switzerland features a median CPM rate of €6.89. This market showcases one of the broadest earning ranges on our list. While some videos may earn modestly, others can achieve nearly €20 per 1,000 views.

Who is a YouTube Creator?

A YouTube creator is defined as an individual or a company that creates videos for entertainment or educational purposes and earns revenue from their channels. There are various ways to earn money through YouTube, including merchandise sales, influencer marketing, subscriptions, and other forms of sales.

YouTube is a social media platform and online video-sharing service based in the United States, owned by Google. The platform was established in 2005 by Jawed Karim, Steve Chen, and Chad Hurley, all of whom were former employees of PayPal. YouTube offers a range of products that facilitate the sharing of diverse content, including YouTube Premium, YouTube Shorts, YouTube TV, YouTube Music, and YouTube Kids.

General YouTube Creator Statistics

• In the United States of America, 74% of monetized creators have observed a positive impact on their professional goals.
• For 69% of content creators on YouTube, the income derived from this platform acts as a substantial source of revenue.
• One in three YouTubers in the United States acknowledges that YouTube serves as their primary source of income.
• Approximately 200,000 creators, along with their partners, employ additional staff to manage or assist with their YouTube channels.
• A huge number of YouTube creators allocate resources towards filming equipment and editing software to efficiently operate their channels.
• As of 2022, in the US, 83% of content creators with physical business locations reported that the platform has contributed to the growth of their local enterprises.
• Meanwhile, 78% of businesses agree that YouTube is essential for business development.
• Furthermore, in 2022, 63% of female YouTubers stated that YouTube has empowered them to express their ideas and passions.
• YouTube Creator Statistics stated, 83% of them expressed a wish to create a positive influence on society through YouTube.
• The typical duration of videos uploaded to YouTube every minute is 4.4 minutes.
• As of 2023, YouTube boasts over 114 million active channels and 10,000 partners with Content ID, which includes movie studios, broadcasters, and various content providers.
• According to YouTube Creator Statistics 2023, YouTube ranks as the leading platform for tipping preferred creators, achieving a rate of 26%.
• In 2023, 23% of content creators selected YouTube as their preferred platform for content creation.
• Approximately 30% of creators encounter challenges in locating their target audience.
• In comparison to celebrities, YouTubers are four times more effective at enhancing brand awareness among consumers.
• On average, established YouTubers earn between $23 and $45 every minute.
• For 51% of creators on YouTube, being creative is their primary focus.
• YouTube Creator Statistics indicate that sponsored videos generate between $100 and $4,000.
• Currently, there are over 38 million YouTube channels, with 15 million being content creators.
• YouTube creators receive 68% of the advertising revenue.
• On a global scale, content creators upload videos that collectively amount to 3,000 hours of video every hour.

(Source: shortpixel, wp-content)

YouTube Creators Demographics

• The majority of YouTube creators fall within the age range of 25 to 34 years.
• Women represent 28.4% of YouTube creators, whereas men constitute 71.6%.
• The rise of popular categories such as fashion and beauty has led to a significant increase in the share of female YouTube creators over recent years.
• More than half of YouTube users belong to the millennial and Gen Z demographics.
• Baby boomers hold the smallest percentage of YouTube subscribers in the United States.
• Gen X is responsible for the third-largest share of YouTube users, with a representation of 19.9%.
• In 2023, the United States emerged as the largest geographic market for YouTube, contributing 25% of total views, a figure anticipated to remain stable in 2024. India ranked as the second-largest market, representing 15% of views in 2023, with projections indicating an increase to 17% in 2024. Other notable markets include Brazil (8%), Japan (6%), and the United Kingdom (5%).

(Source: techtipswithtea, wp-content)

Top YouTube Creators

• Approximately 65.8 million creators are active on YouTube in total.
• The YouTube channel with the highest number of views, exceeding 290 billion combined views, is T-Series. This channel has around 299 billion more views than the second-ranked, Cocomelon, which has 201 billion combined views.
• T-Series is recognized as India’s largest music label and film studio. In terms of YouTube views, it significantly outperformed its competitors in 2024 and maintained its lead into 2025.
• The Bad Bunny YouTube channel ranks #43 in total views. Nevertheless, it achieves the highest average views per upload, exceeding 215 million. Cocomelon ranks second with over 137 million views per upload, while Taylor Swift follows closely in third place with nearly 135 million views per upload.

Most Popular Channels

• As of February 2025, MrBeast, T-Series, and Cocomelon – Nursery Rhymes are the top 3 content creators with the most subscribers, resulting in 404 million, 296 million, and 194 million, respectively.
• Other content creators with millions of subscribers ranked are SET India with 184 million subscribers, Kids Diana Show with 135 million subscribers, Vlad and Niki with 140 million subscribers, Like Nastya with 128 million subscribers, Zee Music Company with 100 million subscribers, and PewDiePiw with 110 million subscribers.

Most Viewed YouTube Channels

• YouTube Creator Statistics reported that T-Series is the most viewed channel as of 2025, with 299 billion views, followed by Cocomelon with 201 billion views, SET India with 178 billion views, Sony SAB with 130 billion views, Kids Diana Show with 116 billion views, Like Nastya with 113 billion views, and all other top viewed channels have more than a billion views.

Number of Creators by Subs

• According to the stats, in 2023, the US had approximately 307,155 YouTube creators who had subscribers between 10k-50k.
• Around 69,790 creators who had subscribers between 5k-10k in the United States.
• Around 20,241 creators who had subscribers between 250k-1 million.
• More than 7,883 creators who had subscribers of more than 1 million.

(Source: Enterpriseappstoday, Wp-content)

YouTube Creator Earnings

• YouTube creators typically earn between $0.01 and $0.03 for each ad view. If we decode this, then it will be approximately $10 to $30 for every 1,000 ad views.
• A creator generates around $100-$300 for every 10k ad views.
• A creator generates around $1,000-$3,000 for 100k ad views.
• A creator generates around $5,000-$15,000 for 500k ad views.
• A creator generates around $10,000-$30,000 for 1M ad views.

YouTube creator earning via Ad views:

YouTube creator earning via video views:

• The income generated from YouTube is influenced by the Cost per Mille (CPM), which determines the amount a company pays for 1,000 ad views.
• A creator generates revenue worth $50-$70 on each 10k views.
• A creator generates revenue worth $500-$700 on each 100k views.
• A creator generates revenue worth $2,500-$3,500 on each 500k views.
• A creator generates revenue worth $5,000-$7,000 on each 1M views.

YouTube on Employment and GDP

• In the United States, YouTube facilitates 425,000 employment opportunities and adds US$25 billion to the Gross Domestic Product.
• In Brazil, YouTube provides support for 122,000 jobs and contributes 6 billion BRL to the Gross Domestic Product.
• In Germany, YouTube is responsible for 30,000 jobs and contributes €1.2 billion to the Gross Domestic Product.
• In Australia, YouTube supports 18,000 jobs and adds 1.4 billion AUD to the Gross Domestic Product.
• In the United Kingdom, YouTube sustains 40,000 jobs and contributes £1.4 billion to the Gross Domestic Product.
• In France, YouTube supports 20,000 jobs and contributes €650 million to the Gross Domestic Product.
• In 2022, according to statistics from YouTube Creators, it contributed ₹16000 crore to India’s Gross Domestic Product.

YouTube Creator Earnings by Country

• The United States is not only leading; it is excelling! With a median rate of €10.26, the highest among our top 10, and a remarkably stable range, it represents an ideal market for creators. Even at its lowest point (€7.51), views from the US generate more revenue than the typical rates in most other countries.
• Australia has a median CPM rate of €7.6, but be mindful of the time difference when scheduling your posts! With a solid minimum of €5.03, even your less popular videos can yield good earnings here.
• Norway presents a median CPM rate of €7.03, highlighting the importance of not overlooking smaller markets! While some videos may earn as little as €3 per 1,000 views, others can soar to €17.63.
• Switzerland features a median CPM rate of €6.89. This market showcases one of the broadest earning ranges on our list. While some videos may earn modestly, others can achieve nearly €20 per 1,000 views.
• The UK has a median CPM rate of €6.53, showing British stability! The UK provides one of the most dependable earning ranges in our top 10. With a minimum of €4.53, you can still earn well even from your slower videos.
• Denmark maintains a median CPM rate of €6.38, with an impressive peak of €24.65 per 1,000 views. While the median is robust, it is the potential for high earnings that makes this market particularly appealing.
• New Zealand presents significant potential at the high end while maintaining a respectable median rate of €5.77.
• Canada has a median CPM rate of €5.71. Views from Canada offer a consistent income stream. Although the maximum earnings may not be as high as in other markets, the narrow range results in fewer fluctuations in your monthly income.
• Belgium features a median CPM rate of €5.60, offering thrilling opportunities! With potential earnings exceeding €20 per 1,000 views, this market can be quite surprising.
• The Netherlands has a median CPM rate of €5.54. With nearly everyone in the Netherlands speaking English, it is an accessible market for creators who produce English-language content. With maximum earnings reaching €18.40 per 1,000 views, there is ample opportunity for optimization.

Conclusion

In present-day times, content creation has emerged as a significant source of income for a vast number of individuals. This phenomenon saw a remarkable surge during the lockdown period, with numerous content creators successfully generating regular income. Notably, YouTube has played a key role in introducing confidence in individuals to monetize their video-making efforts. The statistics regarding YouTube creators indicate that millions of users upload videos on a daily basis. Nevertheless, embarking on the journey to monetize a channel is fraught with challenges, and many individuals abandon their efforts due to a lack of motivation.

It is important to recognize that if monetization were an easy feat, would not everyone on the planet simply begin earning by making videos? Market.biz believes that consistency is key if one aspires to earn money online.

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