YouTube Statistics By Content Ecosystem

Introduction

YouTube Statistics: YouTube dominates the digital landscape with 2.70 billion monthly active users among the world population in mid-2025, making it the second-largest search engine after Google and the second social platform, following Facebook, across the world.

People watch more than 1 billion hours of video on YouTube, that’s a million years of attention span. With over 20 million new videos uploaded to the platform every day, the YouTube content ecosystem is practically endless. Short-form video lovers have not been ignored.

With an astonishing 70 billion views a day on YouTube shorts, these viewers are generating a new level of interactions and engagement across the platform. Of course, mobile dominates; 63% of watch time happens on mobile devices. With over 100 million subscribers to YouTube Premium and YouTube Music, in addition to free, YouTube is indeed a premium entertainment platform.

Editor’s Choice

• The YouTube Kids application in 2024 increased its downloads to 145 million from 123 million the previous year.
• In January 2025, MrBeast finally claimed the title of the most subscribed YouTuber with 404 million subscribers, surpassing T-Series, which had 296 million.
• A survey conducted in 2023 indicates that 48.6% of YouTube viewers are male, while 51.4% are female.
• 92% of users indicate that they learn practical solutions to problems through YouTube.
• YouTube Shorts has 2 billion active users each month.
• India holds the top position globally in terms of YouTube users, holding an impressive total of 637.1 million users of the platform. Russia ranks second, with 95.38 million users.
• Users aged 25 to 34 represent 21.7% of the total user population, whereas free users in the 35 to 44 age group account for 18.5%.
• Another significant factor was advertising; YouTube reported nearly 8 billion dollars in advertising revenue during the third quarter of 2023.
• 78% of SMBs agree that YouTube is important for their business growth.
• 67% of SMBs think that YouTube helps them in increasing their revenue.
• MrBeast ranks 1^st with 404 million.
• T-Series ranks 2^nd with 296 million.

General YouTube statistics

• In February 2025, India emerged as the country with the largest YouTube audience, boasting approximately 491 million users, followed by the United States with 253 million and Brazil with 144 million users.
• The United Arab Emirates holds the highest YouTube penetration rate, with at least 94% of internet users engaging with the platform.
• The United States was the leader among nations in in-app purchases, generating over 53 million U.S. dollars in December 2024, while Japan achieved 17 million.
• YouTube’s advertising revenue constituted about 13.66% of Google’s total revenue in 2024, with reported investments in advertising revenue reaching 36.1 billion U.S. dollars.
• Almost 8.4 million videos were taken down from the platform during the second quarter of 2024, the majority of which were flagged by automated systems.
• TikTok was recognized as the most downloaded video application in 2024, with over 875.6 million downloads, while YouTube had 165.2 million and Netflix had 164.8 million.
• The YouTube Kids application in 2024 increased its downloads to 145 million from 123 million the previous year.
• In January 2025, MrBeast finally claimed the title of the most subscribed YouTuber with 404 million subscribers, surpassing T-Series, which had 296 million.
• Among beauty content creators, Sandra Cires Art led the rankings with over 16.6 million subscribers, followed closely by Jeffree Star, who has 15.7 million.
• The number of paid subscribers on YouTube increased from 50 million in 2021 to 100 million by February 2024.
• According to YouTube statistics, Saudi Arabia achieved the highest YouTube penetration rate in 2025, with 95.8% of its population using the platform, followed by Israel at 93.3%.
• As of July 2023, YouTube has approximately 467 million users in India and 246 million in the United States.
• A survey conducted in 2023 indicates that 48.6% of YouTube viewers are male, while 51.4% are female.
• 92% of YouTube users utilize the platform for information and knowledge acquisition.
• 30% of respondents report watching news on YouTube.
• More than 500 hours of new video content are uploaded to YouTube every minute.
• Nearly $35 million of YouTube’s revenue is generated from the United States.
• YouTube ranks as the second most visited website globally, following Google.
• 83% of small and medium-sized businesses (SMBs) believe that YouTube contributes to their growth by expanding their customer base and reaching new audiences.
• 59% of social media users consider YouTube ads to be more relevant than advertisements displayed on traditional television or other streaming platforms.

(Source: Statista)

YouTube user statistics

• YouTube, recognized as one of the leading social media platforms, was established in 2005. By the conclusion of that year, YouTube had attracted over 20 million daily active users, a figure that has continued to rise since then.
• As of 2023, specifically in July 2023, YouTube boasted approximately 467 million users from India alone. The United States ranked second, with nearly 246 million individuals engaging with the content.
• YouTube, recognized as one of the leading social media platforms, was established in 2005. By the conclusion of that year, YouTube had attracted over 20 million daily active users, a figure that has continued to rise since then.
• A significant 92% of individuals utilize YouTube videos to acquire information and knowledge.
• 92% of users indicate that they learn practical solutions to problems through YouTube.
• 77% of female users stated that YouTube facilitates their lifelong learning journey.
• 74% of YouTube users reported that the platform was beneficial during the US elections, as it provided timely information.
• 31% of users aged 25–34 stated they accessed YouTube for news in the previous week.
• Individuals aged 55 and older exhibit the least interest in using YouTube for news, with only 29% of respondents affirming this statement.
• 81% of internet users express a preference for YouTube over other selected social media platforms.
• 69% of users used Facebook, while 40% favoured Instagram over other options.
• 93% of respondents who engage with YouTube tend to make purchases more frequently than those who use Instagram or TikTok.
• 85% of participants reported having made, intending to make, or repeating a purchase from the brand.
• 79% of these shoppers expressed satisfaction with their purchases made through YouTube.
• 57% of respondents share information about the brand they have purchased, although this percentage is lower compared to TikTok.

(Source: notta)

YouTube Usage Statistics

• As of January 2025, YouTube has more than 2.53 billion monthly active users globally. This figure exhibits no indications of decline, with the anticipated user count rising annually. Regarding daily active users, YouTube attracts around 122 million users each day.
• 62% of internet users in the United States indicate that they utilize YouTube daily. 92% engage with YouTube weekly, while 98% access it at least once a month.
• Reports indicate that users dedicate an average of 70 minutes daily to watching TikTok videos and 66 minutes to YouTube. Additionally, they spend 40 minutes on Instagram and 127 minutes on TikTok each day, respectively.

(Source: Ragged-Gonolek)

• In the US, the number of YouTube users is more than 253 million. And around 9.29% of users are in the 0-18 years old, and 23.48% of users fall in the 19-25 years old.

(Source: Ragged-Gonolek)

• There are various methods to watch YouTube videos: on a desktop, via mobile devices, and even through your smart TV. All these options are excellent, yet 63% of viewing time takes place on mobile devices.
• YouTube Shorts has 2 billion active users each month.
• These brief YouTube videos have rushed in popularity, amassing over 5 trillion views to date.
• 12.3% of internet users depend on vlogs (video blogs) for brand research.
• India holds the title for the highest number of YouTube users.
• Users give an average of 29 hours each month to YouTube on mobile.
• YouTube Kids experienced its most successful year in 2024, achieving 144 million downloads, an increase from 102 million in 2022.
• A significant part of YouTube users also engages with other social media platforms, with the largest overlap in user demographics found on Instagram (77%), Facebook (75.3%), and WhatsApp (71.4%).

YouTube on Google’s Revenue

• YouTube statistics indicated that in 2024, ad revenues from YouTube accounted for approximately 13.66% of Google’s total revenues for that year. The platform generated 36.1 billion U.S. dollars in ad revenue, marking an increase from 31.5 billion U.S. dollars the previous year.
• Content creators have reacted to the shifts in YouTube monetization with continuous innovation. Data from 2020 shows that YouTube supports over 800,000 jobs worldwide, with nearly half of these located in the United States.
• In addition to generating advertising revenue from YouTube, projecting creators may also explore short-term licensing of their content libraries as a means to monetize ad revenues.
• Considering that YouTube is projected to be among the leading advertising companies globally in 2021, it is not surprising that financing firms specializing in user-generated video have begun to appear recently. Investment in digital video advertising is consistently on the rise.
• Global expenditure on online video advertising exceeded 61 million U.S. dollars in 2021 and is anticipated to approach nearly 90 million U.S. dollars in 2024.
• The use of video advertisements is engaging across various devices, and a 2021 survey of app developers worldwide revealed that over 40% believed that full-screen video was the most effective ad format for on-boarding new app users.

(Source: Electroiq, WP-content)

YouTube Users by Country 2024

• India holds the top position globally in terms of YouTube users, holding an impressive total of 637.1 million users of the platform. Russia ranks second, with 95.38 million users.
• On the other hand, Iceland has the fewest YouTube users, totalling just 0.26 million, which is 636.84 million less than India.
• The figures about the platform users were gathered from a variety of sources, including company filings, press releases, secondary research, app downloads, and traffic statistics.
• YouTube statistics reflect estimates of monthly active users averaged over a designated timeframe. Statista’s Key Market Indicators is a group of macroeconomic, demographic, and technological data that covers over 150 countries and regions worldwide.
• It consolidates information sourced from national and international statistical agencies, trade associations, and industry reports, subsequently regulating and collecting this data into uniform and comparable datasets.

(Source: Electroiq, WP-content)

YouTube Demographics

• The platform YouTube features a diverse user base spanning various age groups, engaging at different frequencies.
• Users aged 25 to 34 represent 21.7% of the total user population, whereas free users in the 35 to 44 age group account for 18.5%.
• Following this, the 18-to-24 demographic constitutes only 15.8%. Users aged 45 to 54 represent 14% of the total audience. The platform also attracts older users, with 9.9% of its audience being between 55 and 64 years old, and 9.5% of users are aged 65 and above.
• A significant portion of YouTube’s user base is male, comprising 54.3% of the global statistics, while females make up 45.7% of the total audience.
• In the United States, the gender distribution is more evenly matched, with 48.8% males compared to 51.2% females.
• YouTube’s data illustrates the platform’s broad appeal across various demographics, although there are notable differences in user engagement based on age and gender.

YouTube Paying Subscribers

• YouTube statistics indicate that as of February 2024, the platform had around 100 million paid subscribers across its Music and Premium services combined.
• In contrast, the company had announced the 100 million subscribers in September 2021, a number that represented an increase of 50 million paying subscribers.
• Such growing levels of profitability illustrate the rising demand for ad-free experiences, offline listening, and exclusive services.
• Another significant factor was advertising; YouTube reported nearly 8 billion dollars in advertising revenue during the third quarter of 2023.
• Therefore, this indicates that they continued to set their position in both subscription-based and advertisement-supported revenue streams.

(Source: Electroiq, wp-content)

YouTube Marketing Statistics

• A survey conducted by Red Crow Marketing Inc. indicates that Americans are exposed to approximately 4,000 to 10,000 advertisements daily, which positions YouTube as a highly effective platform for marketers.
• Talk Shoppe collaborated with YouTube to survey 2,000 streaming video consumers in the United States to gain insights into the significance of YouTube advertisements.
• 70% of the participants expressed that they feel positive about their recent purchases.
• 66% of shoppers reported discovering their favorite brands on YouTube.
• 69% of users indicated that they found reliable information.
• According to an Ads & Commerce Blog published by Google, 70% of individuals made purchases from a platform after encountering it on YouTube. Also, a remarkable increase of over 260% in the number of active advertisers for action in the previous year.

(Source: notta)

YouTube for Business

• More than 430,000 US content creators and brands receive revenue because of their strong YouTube presence.
• One in three creators in the United States agrees that YouTube serves as their main source of income.
• More than 160,000 YouTube creators and partners in the United States provide employment opportunities to others through their channels.
• In June 2022, over 40,000 YouTube channels in the United States generated revenue from alternative monetization, reflecting a growth of more than 30% compared to the previous year.
• A significant 83% of small business owners state that YouTube aids in expanding their customer base and reaching new audiences.
• Among small and medium-sized businesses (SMBs) with a YouTube channel, 83% reported that the platform contributes to increased business by improving their customer base and extending their reach.
• 83% of businesses with a YouTube channel indicated that the platform has helped them enhance their local visibility.
• 80% of users believe that YouTube is a cost-effective means of training employees and staff members.
• 78% of SMBs agree that YouTube is important for their business growth.
• 67% of SMBs think that YouTube helps them in increasing their revenue.

YouTube Shorts

• YouTube Shorts gets more than 70 billion daily views per day.
• In 2022, YouTube Shorts had around 1.5 billion worldwide monthly active users, and in 1 year in 2023, the number grew to 2 billion.
• Video action campaigns utilizing product feeds experienced an increase of over 70% in conversions on YouTube Shorts compared to those that did not use product feeds.

Top YouTube Channels

• MrBeast ranks 1^st with 404 million.
• T-Series ranks 2^nd with 296 million.
• Cocomelon ranks 3^rd with 194 million.
• SET India ranks 4^th with 184 million.
• Vlad and Niki have 141 million subscribers.
• The Kids Diana Show has 135 million subscribers.

Conclusion

YouTube is one of the fastest-growing and most influential digital platforms in the world. With 2.7 billion users worldwide, it is a leader not just for entertainment, but for learning. 1 billion hours of video are consumed by people on YouTube each day, speaking volumes about how much it affects user behaviour.

Now, more than ever, brands, content creators, and businesses are leveraging YouTube to reach their audience. With video content on the rise, YouTube will continue to have a more prominent role in marketing, education, and online engagement. The YouTube statistics below show that it is a must-have platform for driving digital growth on your terms.

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