YouTube Users Statistics and Facts

Introduction

YouTube Users statistics: YouTube has over 2.70 billion monthly active users. It indicates that more than one-third of the world’s population and around 47% of the online global population. With a 54% of male user base, India ranks at #1 in terms of YouTube users with 491 million active users, followed by the United States with 253 million and Brazil with 144 million users.

YouTube.com becomes the second most visited website with around 77.52 billion visits on its website. With features like YouTube shorts and YouTube music, YouTube gained a massive popularity even in the smallest cities of most countries. With more than 8 million subscribers, YouTube TV extends its reach among Gen Z and millennials. With a great vision to turn YouTube’s next frontier into the living room, YouTube’s chief executive officer, Neal Mohan, is giving his best to deliver a world-class subscription experience.

Editor’s Choice

• YouTube.com has over 77.52 billion visits worldwide, making the website 2^nd most visited website.
• YouTube TV gained more than 8 million subscribers under CEO Neal Mohan’s supervision.
• Among 5.17 billion social media users around the world, or in other words, approximately 63.7% of the global population, 52% of them have YouTube access.
• YouTube has a daily active user count of estimated to be more than 122 million people, which comes from its Website and its app itself, as of 2025.
• Every day, these users watch more than 1 billion hours of videos across the globe.
• As of June 2025, YouTube has surpassed more than 2.70 billion monthly active users.
• YouTube is the second most visited platform, as Facebook ranks at #1 with more than 3.05 billion active users.
• India has the highest number of YouTube users, totalling approximately 476 million active users.
• South Asia holds the record for the highest number of YouTube users, reaching 580.1 million, followed by Southeast Asia with 332.6 million users, and North America with 279.1 million users.

General YouTube Users statistics

• YouTube, recognized as one of the leading social media platforms, was established in 2005. By the end of that year, YouTube had gained more than 20 million daily active users, a figure that has continued to rise since then.
• YouTube.com has over 77.52 billion visits worldwide, making the website 2^nd most visited website.
• As of 2023, specifically in July 2023, YouTube has approximately 467 million users from India alone. The United States ranked second, with nearly 246 million individuals engaging with the content.
• YouTube TV gained more than 8 million subscribers under CEO Neal Mohan’s supervision.
• A significant 92% of individuals use YouTube videos to get information and knowledge.
• 87% of users indicate that they learn practical solutions to problems through YouTube.
• 77% of female users stated that YouTube helps their lifelong learning journey.
• 74% of YouTube users reported that the platform was beneficial during the US elections, as it provided timely information.
• 31% of users aged 25–34 stated they accessed YouTube for news in the previous week.
• 81% of internet users express a preference for YouTube over other selected social media platforms.
• Individuals who are 55 years old and older show the least interest in using YouTube for news, with only 29% of users supporting this statement.
• 93% of respondents who engage with YouTube tend to make purchases more frequently than those who use Instagram or TikTok.
• 85% of participants reported having made, intending to make, or repeating a purchase from the brand.
• 79% of these shoppers expressed satisfaction with their purchases made through YouTube.
• 57% of users share information about the brand they have purchased, although this percentage is lower compared to TikTok.
• Among 5.17 billion social media users around the world, or in other words, approximately 63.7% of the global population, 52% of them have YouTube access.
• Only YouTube Premium and YouTube Music together have over 125 million subscribers across the globe, including both premium subscribers and trial users.
• YouTube has an ad reach of 2.53 billion users, but with factors like ad blockers and premium memberships, the total number of ad reach is lower than the total number of active users.
• Among channels on YouTube, there are 158 of them are English, which also accounts for 68%, 15% of them are Spanish, 7% of them are Portuguese, and 5% of them are Hindi.

(Source: Prod)

YouTube Daily Active Users

• YouTube has a daily active user count of estimated to be more than 122 million people, which comes from its Website and its app itself, as of 2025.
• Every day, these users watch more than 1 billion hours of videos across the globe.
• In the United States alone, around 62% of YouTube users visit the app and the website on a daily basis, acting as an official source of entertainment and information.

YouTube Monthly Active Users

• In 2021, YouTube had a user base of around more than 2.5 billion monthly active users.
• This marks a decline of 0.2 billion users compared to 2022, when the platform had around 2.7 billion active users.
• In 2023, YouTube’s user base was estimated to be around 2.68 billion users.
• In 2024, YouTube’s user base has grown by approximately 20 million as compared to 2023, showing a straight 0.74% increase.
• As of June 2025, YouTube has surpassed more than 2.70 billion monthly active users.
• YouTube is the second most visited platform, as Facebook ranks at #1 with more than 3.05 billion active users.
• Among 5.17 billion social media users around the world, or in other words, approximately 63.7% of the global population, 52% of them have YouTube access.
• Only YouTube Premium and YouTube Music together have over 125 million subscribers across the globe, including both premium subscribers and trial users.
• YouTube has an ad reach of 2.53 billion users, but with factors like ad blockers and premium memberships, the total number of ad reach is lower than the total number of active users.
• More than one-fourth of the global population uses YouTube each and every month.
• Among all social media users, almost half of them throughout the world have access to YouTube.
• Among all YouTube’s monthly active users, there are over 80 million subscribers who are paid, which includes both YouTube Premium and Music services.
• As of 2025, YouTube holds almost 46% of all social media users across the globe, and the platform’s user base is responsible for almost 30.86% of the worldwide population.
• In terms of YouTube ads, around 2.49 billion people watch them while watching videos without premium, less than the total number of active users, due to the use of ad blockers and premium subscriptions.
• Approximately, more than 100 million users across the globe subscribed to YouTube Premium and Music.

YouTube Yearly Active Users

• From 0.8 billion in 2012 to 2.70 billion in 2025, the growth of YouTube users has been remarkable over the past ten years.
• In total, 1.9 billion new users have been added to the YouTube user base.
• In 2015, YouTube had a user base of more than 1.20 billion.
• In 2016, YouTube had a user base of more than 1.40 billion.
• In 2017, YouTube had a user base of more than 1.50 billion.
• In 2018, YouTube had a user base of more than 1.80 billion.
• In 2019, YouTube had a user base of more than 2 billion.
• In 2020, YouTube had a user base of more than 2.30 billion.
• In 2021, YouTube had a user base of more than 2.50 billion.
• In 2022, YouTube had a user base of more than 2.60 billion.
• In 2023, YouTube had a user base of more than 2.68 billion.
• YouTube content is currently viewed by more than 2.70 billion users worldwide.

YouTube Users by Country

• India has the highest number of YouTube users, totalling approximately 476 million active users.
• The United States is in second place, with about 238 million users.
• Followed up by in the third quarter, with around 147 million active users.
• Indonesia comes in 4^th place, with 139 million active users.
• Mexico stands with 84.2 million active users.
• Japan stands with 79.4 million active users.
• Pakistan, Germany, Vietnam, and the Philippines hold around 66.1 million, 65.7 million, 63 million, and 58.1 million active users, respectively.
• There are also countries where YouTube is banned, such as China (except Macau and Hong Kong), Iran, North Korea, South Sudan, Eritrea, and Turkmenistan.

YouTube Users by Region

• South Asia holds the record for the highest number of YouTube users, reaching 580.1 million, followed by Southeast Asia with 332.6 million users, and North America with 279.1 million users.
• Additionally, South America and Western Europe rank among the top five regions, reaching up to 262 million and 162.6 million YouTube users, respectively.
• East and West Asia hold 151.3 million and 150.7 million YouTube users.
• Southern Europe, Central America, Northern Africa, Eastern Europe, and Northern Europe hold approximately 111.3 million, 106.6 million, 97.1 million, 91.8 million, and 89 million YouTube users, respectively.
• Western Africa, Southern Africa, Oceania, Caribbean, and Eastern Africa stand with around 42.2 million, 25.8 million, 25.5 million, 9.6 million, and 9.4 million active users, respectively.

YouTube Premium Subscribers

• More than 100 million individuals across the globe have signed up for YouTube Premium.
• YouTube Premium offers an ad-free experience on YouTube, and it also provides access to YouTube Music upon subscription.
• In 2018, YouTube Red underwent a rebranding to become YouTube Premium. Currently, there are 100 million users of YouTube Premium worldwide.
• Enjoying an ad-free experience is just one of the benefits of YouTube Premium; it also allows users to play videos in the background while the app is closed.

YouTube TV Subscribers

• YouTube TV boasts 8 million subscribers across the United States.
• The service is recognized as the leading vMVPD platform in the country, favored by a significant portion of its user base.
• Among vMVPD services, other services exist, such as Hulu + Live TV with 4.4 million subscribers, Sling TV with 2 million subscribers, and Fubo with 1.5 million subscribers.

YouTube User Demographics

By Age

• When we analyse YouTube viewership by age demographics, it is obvious that as of February 2025, a significant majority (87%) of YouTube users are aged between 18 and 65+.
• Nevertheless, this does not suggest that other age groups do not engage with the platform.
• A survey conducted by Pew Research indicates that nearly 90% of teenagers use YouTube.
• Upon further examination of these demographics, it becomes clear that the 25–34 age bracket represents the largest segment of YouTube content consumers, including 21.50%, closely followed by the 35–44 age group at 17.90% and the 18–24 age group at 15.70%.

By Generations

• eMarketer Insider Intelligence reports that 25.1% of YouTube users in the United States are classified as Gen Z, individuals born between 1997 and 2012.
• Millennials, defined as users born from 1981 to 1996, account for 25.5%, whereas 19.9% are categorized as Gen X, which includes those born between 1965 and 1980.
• Furthermore, 15% of YouTube users are Baby Boomers, individuals born from 1946 to 1964.

By Gender

• Among adult users in the US, 51.4% of them are female, and the other 48.6% are male.
• On an average, globally, YouTube has more male active users as compared to female active users. Almost 54.4% of global YouTube active users are male, and 45.6% of users are female.

By Education

• Approximately 70% of adults who have a high school education or lower use the video-sharing platform. This figure increases to 86% for individuals with some college education. Among those who have completed more than a college education, 89% engage with YouTube.

Distribution of YouTube Users Worldwide

• YouTube is mostly favoured by individuals aged 25 to 34, with 12% of men and 9.7% of women in this demographic using the platform. The subsequent age group, 35–44, closely follows, including 10.1% of male users and 8.4% of female users.
• A significant part of the audience also includes young adults aged 18–24, representing 8.9% of men and 6.9% of women. However, usage begins to decline among older age groups. In the 45–54 category, 7.6% of men and 6.4% of women engage with YouTube. This trend continues to decrease in the 55–64 age range, where 5.2% of men and 4.7% of women are active on the platform.
• Among those aged 65 and older, 4.6% of men remain active users of YouTube, while female participation slightly rises to 4.9%, making it their smallest group, although not the least significant overall.
• In the end, the platform clearly draws a younger audience, with notable engagement from students, young professionals, and users under the age of 45.

Conclusion

With more than 2.7 billion active users each month, YouTube has proven itself as one of the leading social media platforms globally. It offers a diverse audience by providing a wide range of content, including entertainment, education, gaming, tutorials, and live streams, which has made it a preferred choice for many. YouTube ranks as the second most popular social media platform, following Facebook.

The average time users spend watching videos daily is approaching 49 minutes. In just the first three quarters of 2024, YouTube achieved a remarkable revenue of $25.67 billion, underscoring its significant impact in both the digital and business sectors. Projecting channels such as MrBeast, T-Series, and Cocomelon represent the wide reach of YouTube.

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