Global Cosmetics Market Threats, Analysis, Key Players, Growth, and Forecast 2026

Western Europe and North America lead in terms of contribution to global cosmetics products market revenue.

Cosmetics are substances or products used or applied superficially to enhance appearance or hygiene etc. These include perfumes, lipsticks, fingernail and toenail polishes, eye and facial makeup preparations, skin moisturizers, shampoos, hair colors, and deodorants etc.

Western Europe and North America lead in terms of contribution to global market revenue. Revenue from the market in Western Europe was around US$ XX Bn in 2016, and North America was at US$ XX billion. This is attributed to these regions being hubs for the cosmetics industry, and also because of several major players in the industry being based in these regions. High revenue markets include the UK, US, France, Japan, and Spain, and demand for premium products is comparatively high in these countries. Popular products in emerging markets include multi-purpose cosmetics, anti-aging, anti-dandruff, deodorants, and infant personal care products.

Demand for cosmetics products in the market in Asia Pacific has increased significantly in the last 10 years, driven by rising disposable income of consumers, trend of online shopping gaining traction, increasing awareness regarding the various benefits of these products, increasing consumer base of health-conscious consumers, growing interest in personal hygiene and physical appearance, and increasing urbanization.

Other major factors driving market growth include improving economic conditions, changing lifestyle, peer pressure to opt for new and innovative cosmetics and beauty products, changing climatic conditions, air pollution, and rising and dipping temperatures in various developed and developing countries across the globe. Japan currently accounts for highest revenue contribution to the APAC market cosmetics products market, which is estimated to expand at a CAGR of X.X% between 2017 and 2026.

Shifting preference towards natural, herbal, and organic beauty products, particularly in the US and various European countries has been a major restraint to market growth in the recent past. Factors such as an increasing number of consumers avoiding products containing synthetic ingredients owing to potential side- or adverse-effects is impacting market growth significantly. In addition, availability of advanced beauty treatments is impacting market growth, especially in countries in Europe and North America.

Rising demand for natural and organic products is opening up new avenues for revenue generation in the global market, and the trend is expected to continue over the forecast period. Major players are adopting new and innovative product development initiatives and launches, acquisitions, expansion, and entering into strategic agreements to sustain in a highly competitive market and account for majority market share. Another factor driving sales of products is innovative packaging. Cosmetics products manufacturers are capitalizing on the specific needs of consumers and offering products in convenient and affordable packaging options. As a result, products are being offered in specific volumes such as sachets or tubes, which puts the products within reach of consumers in rural as well as under developed areas as well.

Market Segmentation:

In order to study and analyze the global cosmetics products market revenue, we have segmented the target market on the basis of product category as indicated below:

 	
Skin & sun care products
 	
Hair care products
 	
Deodorants
 	
Makeup & color cosmetics
 	
Fragrances

The global cosmetics products market is segmented on the basis of sales outlet into:

 	
Retail sales
 	
 General departmental store
 	
 Supermarkets
 	
 Drug stores
 	
 Brand outlets
 	
 Online sales

Region-wise segmentation is offered in sequence as indicated below:

 	
North America
 	
 Europe
 	
 Asia Pacific
 	
 Latin America
 	
 Middle East & Africa

Some Key Takeaways:

 	
Demand for skin and sun care products has been relatively higher that that for other products in 2014, and this is expected to further increase by the end of the forecast period
 	
Global revenue from sales of men’s cosmetics products is witnessing a rapid increase currently, and is projected to expand at a CAGR of X.X% over the forecast period
 	
Sales of cosmetics products from online stores or channels is expected to remain dominant and robust over the forecast period

Western Europe and North America lead in terms of contribution to global market revenue. Revenue from the market in Western Europe was a little shy of US$ XX Bn in 2016 end, and North America accounted for US$ XX.X billion. This is attributed to these regions being hubs for the cosmetics industry, and also because several major players in the industry are based in these regions. High revenue markets include the UK, US, France, Japan, and Spain, and demand for premium products is comparatively high in these countries. Popular products in emerging markets include multi-purpose cosmetics, anti-aging, anti-dandruff, deodorants, and infant personal care products.

Demand for cosmetics products in the market in Asia Pacific has increased significantly in the last 10 years, driven by rising disposable income of consumers, the trend of online shopping gaining traction, increasing awareness regarding the various benefits of such products, increasing consumer base of health-conscious consumers, growing interest in personal hygiene and physical appearance, and increasing urbanization.

Other major factors driving market growth include improving economic conditions, changing lifestyle, peer pressure to opt for new and innovative cosmetics and beauty products, changing climatic conditions, air pollution, and rising and dipping temperatures in various developed and developing countries across the globe. Japan currently accounts for highest revenue contribution to the APAC cosmetics products market, which is estimated to expand at a CAGR of X.X% between 2017 and 2026.

Shifting preference towards natural, herbal, and organic beauty products, particularly in the US and various European countries has been a major restraint to market growth in the recent past. Factors such as an increasing number of consumers avoiding products containing synthetic ingredients owing to potential side or adverse effects is impacting market growth significantly. In addition, availability of advanced beauty treatments is impacting market growth, especially in countries in Europe and North America.

Rising demand for natural and organic products is opening up new avenues for revenue generation in the global market, and the trend is expected to continue over the forecast period. Major players are adopting new and innovative product development initiatives and launches, acquisitions, expansion, and entering into strategic agreements to sustain in a highly competitive market. Another factor driving sales of products is innovative packaging. Cosmetics products manufacturers are capitalizing on the specific needs of consumers and offering products in convenient and affordable packaging options. As a result, products are being offered in specific volumes such as sachets or tubes, which puts the products within reach of consumers in rural as well as under developed areas.

Companies profiled:

 	
Procter & Gamble
 	
Johnson & Johnson
 	
L'Oreal
 	
Avon
 	
Allergan
 	
Croda International Plc
 	
Sabinsa, Bayer
 	
Unilever
 	
Estee Lauder
 	
Clarins
 	
Shiseido
 	
Henkel
 	
Beiersdorf
 	
Royal DSM

Report Structure:

In the first section of the report we offer a table of content, followed by a list of figures. The next section offers a definition and brief explanation of the various products and segmentation of the target market, along with research methodology and a list of acronyms and sources used to gather and analyze data and information.

The third section of the report entails a brief list of drivers, restraints, opportunities, and threats (DROTs) in the target market. The report also offers insights on various trends in regions, countries, and markets as per segmentation, as well as insights and crucial information obtained from various sources including primary and secondary, annual reports, the Internet and others.

The final section comprises detailed profiles of key players in the target market and a SWOT analysis of each company, apart from strategies, acquisitions and mergers.

Objective of Report:

Sections of the report are created and designed specifically to offer readers a clear, clean, and insights into historical, estimated, and revenue (US$ Mn/Bn) estimation and projection, Compounded Annual Growth Rate (CAGR %), and volume in measure as applicable to the target product/market. We offer illustrations, charts, tables, and figures to support our findings and analysis, in addition to key finding for markets in regions and countries. This report is valuable asset for the existing players, new entrants and the future investors.

Who we are and what we do:

Market.biz is a pioneering company in the fields of market research and analytical reporting. Our services enable clients to enhance business efficiency and focus on other core aspects of operations, while we take care of market research and reporting needs. Market.biz conducts and executes detailed and in-depth research and analysis across all relevant domains and offers accurate and insightful estimations and forecasts to enable clients to take well-informed and crucial decisions in their respective industries, sectors, or companies.

Market.biz has access to the world’s most comprehensive and up-to-date databases in any business sector, as we understand the specific and varying needs of our clients. We offer updated reports to keep up with the changing scenarios in global markets and strive to ensure that only the utmost quality is established and maintained in every single report we produce. Our reports are conveniently designed and structured and are visually-pleasing. We provide a detailed analysis outlook of competitive markets and identify and study new and emerging trends and other crucial aspects and factors impacting or driving market growth. We also offer insights regarding new and emerging opportunities in the market and present the information in a comprehensive report focused on your respective market or sector.