Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. In a brand licensing transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles. This report aims to provide a comprehensive presentation of the global market for Brand Licensing, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Brand Licensing. This report contains market size and forecasts of Brand Licensing in global, including the following market information: Global Brand Licensing Market Revenue, 2018-2023, 2024-2029, ($ millions) Global top five companies in 2022 (%) The global Brand Licensing market was valued at US$ 283920 million in 2022 and is projected to reach US$ 376530 million by 2029, at a CAGR of 4.1% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes. Global brand licensing key players include The Walt Disney Company, Meredith Corporation, PVH Corp., Authentic Brands Group, WarnerMedia, etc. Global top 5 manufacturers hold a share about 45%. North America is the largest market, with a share about 57%, followed by Europe and Asia-Pacific, both have a share over 36 percent.In terms of product, apparels is the largest segment, with a share over 17%. And in terms of application, the largest application is entertainment, followed by corporate trademarks/brand. MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Brand Licensing companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks. Total Market by Segment: Global Brand Licensing Market, by Type, 2018-2023, 2024-2029 ($ millions) Global Brand Licensing Market Segment Percentages, by Type, 2022 (%) Apparels Toys Accessories Home Decoration Software/Video Games Food and Beverage Others Global Brand Licensing Market, by Application, 2018-2023, 2024-2029 ($ millions) Global Brand Licensing Market Segment Percentages, by Application, 2022 (%) Entertainment Corporate Trademarks/Brand Fashion Sports Others Global Brand Licensing Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions) Global Brand Licensing Market Segment Percentages, By Region and Country, 2022 (%) North America US Canada Mexico Europe Germany France U.K. Italy Russia Nordic Countries Benelux Rest of Europe Asia China Japan South Korea Southeast Asia India Rest of Asia South America Brazil Argentina Rest of South America Middle East & Africa Turkey Israel Saudi Arabia UAE Rest of Middle East & Africa Competitor Analysis The report also provides analysis of leading market participants including: Key companies Brand Licensing revenues in global market, 2018-2023 (estimated), ($ millions) Key companies Brand Licensing revenues share in global market, 2022 (%) Further, the report presents profiles of competitors in the market, key players include: The Walt Disney Company Meredith Corporation PVH Corp. Iconix Brand Group Authentic Brands Group Universal Brand Development Nickelodeon (ViacomCBS) Major League Baseball Learfield IMG College Sanrio Sequential Brands Group Hasbro General Motors National Basketball Association Electrolux National Football League WarnerMedia The Pok�mon Company International Procter & Gamble Ferrari Ralph Lauren Mattel Ford Motor Company BBC Worldwide The Hershey Company Stanley Black & Decker PGA Tour National Hockey League Sunkist Growers WWE Outline of Major Chapters: Chapter 1: Introduces the definition of Brand Licensing, market overview. Chapter 2: Global Brand Licensing market size in revenue. Chapter 3: Detailed analysis of Brand Licensing company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc. Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments. Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets. Chapter 6: Sales of Brand Licensing in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world. Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc. Chapter 8: The main points and conclusions of the report.
1 Introduction to Research & Analysis Reports 1.1 Brand Licensing Market Definition 1.2 Market Segments 1.2.1 Market by Type 1.2.2 Market by Application 1.3 Global Brand Licensing Market Overview 1.4 Features & Benefits of This Report 1.5 Methodology & Sources of Information 1.5.1 Research Methodology 1.5.2 Research Process 1.5.3 Base Yea
