E-cigarette Market, Global Outlook and Forecast 2023-2029

An electronic cigarette or e-cigarette is a handheld electronic device which vaporizes a flavored liquid. The user inhales the vapor. Using e-cigarettes is sometimes called vaping. The liquid in the e-cigarette, called e-liquid, is usually made of nicotine, propylene glycol, glycerine, and flavorings. Not all e-liquids contain nicotine.
This report aims to provide a comprehensive presentation of the global market for E-cigarette, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding E-cigarette. This report contains market size and forecasts of E-cigarette in global, including the following market information:
Global E-cigarette Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global E-cigarette Market Sales, 2018-2023, 2024-2029, (K Units)
Global top five E-cigarette companies in 2022 (%)
The global E-cigarette market was valued at US$ 10440 million in 2022 and is projected to reach US$ 36190 million by 2029, at a CAGR of 19.4% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Imperial Tobacco, Reynolds American, Japan Tobacco, Altria and Buddy Group are the leading producers of e-cigarettes. Imperial Tobacco is the world's largest, accounting for about 10% of the total market. The top five accounted for about 30%.
North America is the leading market, accounting for about 35% of the total, followed by Europe at about 25%.
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the E-cigarette manufacturers, suppliers, distributors and industry experts on this industry, involving the sales, revenue, demand, price change, product type, recent development and plan, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global E-cigarette Market, by Type, 2018-2023, 2024-2029 ($ Millions) & (K Units)
Global E-cigarette Market Segment Percentages, by Type, 2022 (%)
    With Screen
    Without Screen
Global E-cigarette Market, by Application, 2018-2023, 2024-2029 ($ Millions) & (K Units)
Global E-cigarette Market Segment Percentages, by Application, 2022 (%)
    Online
    Offline
Global E-cigarette Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions) & (K Units)
Global E-cigarette Market Segment Percentages, By Region and Country, 2022 (%)
    North America
        US
        Canada
        Mexico
    Europe
        Germany
        France
        U.K.
        Italy
        Russia
        Nordic Countries
        Benelux
        Rest of Europe
    Asia
        China
        Japan
        South Korea
        Southeast Asia
        India
        Rest of Asia
    South America
        Brazil
        Argentina
        Rest of South America
    Middle East & Africa
        Turkey
        Israel
        Saudi Arabia
        UAE
        Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies E-cigarette revenues in global market, 2018-2023 (Estimated), ($ millions)
Key companies E-cigarette revenues share in global market, 2022 (%)
Key companies E-cigarette sales in global market, 2018-2023 (Estimated), (K Units)
Key companies E-cigarette sales share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
    Imperial Tobacco
    Reynolds American
    Japan Tobacco
    Altria
    VMR Product
    Njoy
    21st Century
    Vaporcorp
    Truvape
    FirstUnion
    Hangsen
    Buddy Group
    Kimree
    Innokin
    SHENZHEN SMOORE
    SMOK
Outline of Major Chapters:
Chapter 1: Introduces the definition of E-cigarette, market overview.
Chapter 2: Global E-cigarette market size in revenue and volume.
Chapter 3: Detailed analysis of E-cigarette manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of E-cigarette in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Global E-cigarette capacity by region & country.
Chapter 9: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 10: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 11: The main points and conclusions of the report.