In-app advertising is a form of advertising through smartphones wherein the advertisements are integrated into the mobile applications. With adaption of digital marketing and smartphones penetration worldwide, there are lucrative opportunities for in-app advertising worldwide. This report aims to provide a comprehensive presentation of the global market for In-App Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding In-App Advertising. This report contains market size and forecasts of In-App Advertising in global, including the following market information: Global In-App Advertising Market Revenue, 2018-2023, 2024-2029, ($ millions) Global top five companies in 2022 (%) The global In-App Advertising market was valued at US$ 126220 million in 2022 and is projected to reach US$ 390360 million by 2029, at a CAGR of 17.5% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes. The global in-app advertising market is primarily driven by the increasing smartphone penetration and increased use of various smart phone applications, which the consumers use regularly such as Facebook, WhatsApp among others. Among various smart phone applications, the messaging applications will have a significant effect on the in-app advertising market as the consumers use the messaging applications on a regular basis compared to other smartphone applications. It is expected that the smartphone messaging applications will gain a billion new users in the next few years, which in turn will drive the market for in-app advertising market globally. Moreover, the increase in the number of smart phone applications downloads from google play store, iOS store will also drive the market for in-app advertising market globally. However, the technicality issues like the testing of advertisements for in-app advertising for different smartphone softwareﾒs like android and iOS are time-consuming as both softwareﾒs display contents differently which might pose as a restraint to the in-app advertising market globally. MARKET MONITOR GLOBAL, INC (MMG) has surveyed the In-App Advertising companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks. Total Market by Segment: Global In-App Advertising Market, by Type, 2018-2023, 2024-2029 ($ millions) Global In-App Advertising Market Segment Percentages, by Type, 2022 (%) Standard Banner Ads Interstitial Ads Hyper-local Targeted Ads Rich Media Ads Video Ads Native Ads Global In-App Advertising Market, by Application, 2018-2023, 2024-2029 ($ millions) Global In-App Advertising Market Segment Percentages, by Application, 2022 (%) Messaging Online Shopping Ticketing Others Global In-App Advertising Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions) Global In-App Advertising Market Segment Percentages, By Region and Country, 2022 (%) North America US Canada Mexico Europe Germany France U.K. Italy Russia Nordic Countries Benelux Rest of Europe Asia China Japan South Korea Southeast Asia India Rest of Asia South America Brazil Argentina Rest of South America Middle East & Africa Turkey Israel Saudi Arabia UAE Rest of Middle East & Africa Competitor Analysis The report also provides analysis of leading market participants including: Key companies In-App Advertising revenues in global market, 2018-2023 (estimated), ($ millions) Key companies In-App Advertising revenues share in global market, 2022 (%) Further, the report presents profiles of competitors in the market, key players include: Chartboost Flurry Inmobi Millennial media Mopub Outline of Major Chapters: Chapter 1: Introduces the definition of In-App Advertising, market overview. Chapter 2: Global In-App Advertising market size in revenue. Chapter 3: Detailed analysis of In-App Advertising company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc. Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments. Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets. Chapter 6: Sales of In-App Advertising in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world. Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc. Chapter 8: The main points and conclusions of the report.
1 Introduction to Research & Analysis Reports 1.1 In-App Advertising Market Definition 1.2 Market Segments 1.2.1 Market by Type 1.2.2 Market by Application 1.3 Global In-App Advertising Market Overview 1.4 Features & Benefits of This Report 1.5 Methodology & Sources of Information 1.5.1 Research Methodology 1.5.2 Research Process 1.5.3 Ba
