Matcha is shade-grown green tea, and it is famous for being used in the tea ceremony of Japan; the leaves of which are hand-picked, steamed, air dried, de-stemmed and slow-ground on granite wheels to produce a calming, antioxidant powerhouse drink which burns fat and increases energy and focus. Matcha tea is unique because the process of shading and harvesting increases the content of L-Theanine, an amino acid that helps balance the caffeine. While matcha may contain the same caffeine as other types of tea, the L-Theanine is known to create calmness without drowsiness. Matcha is currently the fastest growing segment of the global tea market. The global matcha tea market driving due to increasing demand for matcha tea in many consumers? as it has many health benefits. Matcha tea contains comparatively high antioxidant content which makes it popular in health conscious consumers. Increasing ceremonial tea consumptions and tea parties is also driving market for matcha tea. Due to matcha tea?s energy boosting property along with the health benefits consumption of matcha tea is increasing in corporate world. Trend of tea and coffee shops like Starbucks is increasing globally which is driving matcha tea market. Trend of adding varieties of flavors in the matcha tea is also driving market in youths globally. Easy availability of matcha tea products in retail shops, supermarket/ hypermarket and online stores is one of the key drivers of matcha tea market. Aiya dominated the market, with accounted for 24.84% of the Matcha Teasales market share in 2016. Marushichi Seicha, ShaoXing Royal Tea are the key players and accounted for 17.33%, 14.68% respectively of the overall Matcha Tea market share in 2016. Global giant manufactures mainly distributed in Japan and China. It has unshakable status in this field. The market is not only influenced by the price, but also influenced by the product performance. The leading companies own the advantages on better performance, more abundant product?s types, better technical and impeccable after-sales service. Consequently, they take the majority of the market share of high-end market. Looking to the future years, prices gap between different brands will go narrowing. Similarly, there will be fluctuation in gross margin. Despite the presence of competition problems, due to the global recovery trend is slightly, investor are still optimistic about this area; the future will still have more new investment enter the field. The global Matcha Tea market is valued at 1390 million US$ in 2018 and will reach 1970 million US$ by the end of 2025, growing at a CAGR of 4.5% during 2019-2025. The objectives of this study are to define, segment, and project the size of the Matcha Tea market based on company, product type, end user and key regions. This report studies the global market size of Matcha Tea in key regions like North America, Europe, Asia Pacific, Central & South America and Middle East & Africa, focuses on the consumption of Matcha Tea in these regions. This research report categorizes the global Matcha Tea market by top players/brands, region, type and end user. This report also studies the global Matcha Tea market status, competition landscape, market share, growth rate, future trends, market drivers, opportunities and challenges, sales channels and distributors. The following manufacturers are covered in this report, with sales, revenue, market share for each company: Aiya Marushichi Seicha ShaoXing Royal Tea Marukyu Koyamaen ujimatcha Yanoen AOI Seicha DoMatcha Market size by Product Drinking-use Matcha Tea Additive-use Matcha Tea Market size by End User Drinking Tea Pastry Ice Cream Beverage Market size by Region North America United States Canada Mexico Asia-Pacific China India Japan South Korea Australia Indonesia Singapore Malaysia Philippines Thailand Vietnam Europe Germany France UK Italy Spain Russia Central & South America Brazil Rest of Central & South America Middle East & Africa GCC Countries Turkey Egypt South Africa The study objectives of this report are: To study and analyze the global Matcha Tea market size (value & volume) by company, key regions, products and end user, breakdown data from 2014 to 2018, and forecast to 2025. To understand the structure of Matcha Tea market by identifying its various subsegments. To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks). Focuses on the key global Matcha Tea companies, to define, describe and analyze the sales volume, value, market share, market competition landscape and recent development. To project the value and sales volume of Matcha Tea submarkets, with respect to key regions. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market. In this study, the years considered to estimate the market size of Matcha Tea are as follows: History Year: 2014-2018 Base Year: 2018 Estimated Year: 2019 Forecast Year 2019 to 2025 This report includes the estimation of market size for value (million US$) and volume (K MT). Both top-down and bottom-up approaches have been used to estimate and validate the market size of Matcha Tea market, to estimate the size of various other dependent submarkets in the overall market. Key players in the market have been identified through secondary research, and their market shares have been determined through primary and secondary research. All percentage shares, splits, and breakdowns have been determined using secondary sources and verified primary sources. For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Table of Contents 1 Study Coverage 1.1 Matcha Tea Product 1.2 Market Segments 1.3 Key Manufacturers Covered 1.4 Market by Type 1.4.1 Global Matcha Tea Market Size Growth Rate by Product 1.4.2 Drinking-use Matcha Tea 1.4.3 Additive-use Matcha Tea 1.5 Market by End User 1.5.1 Global Matcha Tea Market Size Growth Rate by End User
