We identifies two types of mobile marketing platforms: (1) Multichannel marketing hubs (MMH) with native mobile marketing capabilities: Offer mobile marketing as part of a broader marketing cloud. These vendors deliver a range of engagement and analytics capabilities for mobile web and mobile applications. They offer native mobile marketing capabilities, but may also partner with third parties to support capabilities around delivery, monetization and measurement. (2) Purpose-built mobile marketing platforms: Enable direct-marketing engagement capabilities including SMS campaign design, delivery and reporting, push-notification and in-app messaging, and mobile-wallet integration. Additionally, these solutions can link to existing marketing platforms, such as email and social marketing. Note that analysts may need to update the market definition as they progress through the research process. You will be explicitly notified of the change(s) should they need to happen Market Analysis and Insights: Global Mobile Marketing Platforms Market The global Mobile Marketing Platforms market size is projected to reach US$ XX million by 2027, from US$ XX million in 2020, at a CAGR of XX% during 2021-2027. With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Mobile Marketing Platforms market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Mobile Marketing Platforms market in terms of revenue. On the whole, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Mobile Marketing Platforms market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Mobile Marketing Platforms market. Global Mobile Marketing Platforms Scope and Market Size Mobile Marketing Platforms market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Mobile Marketing Platforms market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2016-2027. Segment by Type Multichannel Marketing Hubs (MMH) Purpose-built Mobile Marketing Platforms Segment by Application iOS Android By Region North America U.S. Canada Europe Germany France U.K. Italy Russia Nordic Rest of Europe Asia-Pacific China Japan South Korea Southeast Asia India Australia Rest of Asia Latin America Mexico Brazil Rest of Latin America Middle East & Africa Turkey Saudi Arabia UAE Rest of MEA By Company Vibes Localytics Urban Airship Leanplum Pyze IMImobile Swrve MoEngage Salesforce Sailthru Braze IBM SessionM Oracle TUNE
1 Report Overview 1.1 Study Scope 1.2 Market Analysis by Type 1.2.1 Global Mobile Marketing Platforms Market Size Growth Rate by Type: 2016 VS 2021 VS 2027 1.2.2 Multichannel Marketing Hubs (MMH) 1.2.3 Purpose-built Mobile Marketing Platforms 1.3 Market by Application 1.3.1 Global Mobile Marketing Platforms Market Share by Application: 2016 VS 2021 VS 2027 1.3.2 iOS 1
