Global Outdoor Advertising Market 2023 by Company, Regions, Type and Application, Forecast to 2029

According to our (Global Info Research) latest study, the global Outdoor Advertising market size was valued at USD million in 2022 and is forecast to a readjusted size of USD million by 2029 with a CAGR of % during review period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Key manufacturers of outdoor advertising in the Asia-Pacific region include JCDecaux, Focus Media, and oOh! Media Limited, Asiaray Media Group Limited, Move Media Pte Ltd, Mediacorp Pte Ltd., Dentsu Inc., Beijing Bashi Media, Quotient Technology, Str�er and OUTFLONT Media (CBS), among which the top three manufacturers hold more than 15% of the market share, and the largest manufacturer is Focus Media. The production of outdoor advertising in the Asia-Pacific region is mainly distributed in Japan, Thailand, Indonesia, Philippines and Malaysia, among which the top five production regions account for nearly 40% of the market share. At present, Japan is the largest production region, accounting for more than 30% of the market share. In terms of products, the traditional market share is close to 60%, and the relative growth of digital is faster. In terms of application, large enterprise is the first application field, accounting for nearly 80% of the market share, followed by small and medium-sized enterprises.
Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside their homes.
Outdoor advertising is aimed at all the public, so it is difficult to choose specific target objects, but outdoor advertising can display the image and brand of the company in a fixed place for a long time, so it is very effective for improving the popularity of the company and the brand.
This report is a detailed and comprehensive analysis for global Outdoor Advertising market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2023, are provided.
Key Features:
Global Outdoor Advertising market size and forecasts, in consumption value ($ Million), 2018-2029
Global Outdoor Advertising market size and forecasts by region and country, in consumption value ($ Million), 2018-2029
Global Outdoor Advertising market size and forecasts, by Type and by Application, in consumption value ($ Million), 2018-2029
Global Outdoor Advertising market shares of main players, in revenue ($ Million), 2018-2023
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Outdoor Advertising
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Outdoor Advertising market based on the following parameters - company overview, production, value, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include JCDecaux, Focus Media, oOh!media Limited, Asiaray Media Group Limited and Moove Media Pte Ltd?, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.
Market segmentation
Outdoor Advertising market is split by Type and by Application. For the period 2018-2029, the growth among segments provide accurate calculations and forecasts for consumption value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
    Digital
    Traditional
Market segment by Application
    Large Enterprise
    SME
Market segment by players, this report covers
    JCDecaux
    Focus Media
    oOh!media Limited
    Asiaray Media Group Limited
    Moove Media Pte Ltd?
    Mediacorp Pte Ltd.
    Dentsu Inc.
    Beijing Bashi Media
    Quotient Technology
    Str�er
    OUTFRONT Media (CBS)
    Lamar Advertising Company
    Clear Channel Outdoor Holdings, Inc.
    Kesion
    IPG
    QBF
    SiMei Media
    Guangdong Guangzhou Daily Media Co., Ltd.
    Publicis Groupe
    Havas SA
    Chengdu B-ray Media Co., Ltd.
Market segment by regions, regional analysis covers
    North America (United States, Canada, and Mexico)
    Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
    Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
    South America (Brazil, Argentina and Rest of South America)
    Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Outdoor Advertising product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Outdoor Advertising, with revenue, gross margin and global market share of Outdoor Advertising from 2018 to 2023.
Chapter 3, the Outdoor Advertising competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2018 to 2029.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2018 to 2023.and Outdoor Advertising market forecast, by regions, type and application, with consumption value, from 2024 to 2029.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis, and Influence of COVID-19 and Russia-Ukraine War
Chapter 12, the key raw materials and key suppliers, and industry chain of Outdoor Advertising.
Chapter 13, to describe Outdoor Advertising research findings and conclusion.