Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so. According to our (Global Info Research) latest study, the global Proximity Marketing market size was valued at USD 22030 million in 2022 and is forecast to a readjusted size of USD 50450 million by 2029 with a CAGR of 12.6% during review period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes. North America held the largest share of the proximity marketing market in 2017, whereas APAC is expected to register the highest growth rate in this market between 2018 and 2023. The increase in smartphone penetration, availability of mobile Internet, growing use of mobile applications & mobile web, and introduction of 4G network by the carriers are some of the factors responsible for the dominance of North America in the market. This report is a detailed and comprehensive analysis for global Proximity Marketing market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2023, are provided. Key Features: Global Proximity Marketing market size and forecasts, in consumption value ($ Million), 2018-2029 Global Proximity Marketing market size and forecasts by region and country, in consumption value ($ Million), 2018-2029 Global Proximity Marketing market size and forecasts, by Type and by Application, in consumption value ($ Million), 2018-2029 Global Proximity Marketing market shares of main players, in revenue ($ Million), 2018-2023 The Primary Objectives in This Report Are: To determine the size of the total market opportunity of global and key countries To assess the growth potential for Proximity Marketing To forecast future growth in each product and end-use market To assess competitive factors affecting the marketplace This report profiles key players in the global Proximity Marketing market based on the following parameters - company overview, production, value, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Google, Microsoft, Apple, Zebra Technologies and Qualcomm, etc. This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence. Market segmentation Proximity Marketing market is split by Type and by Application. For the period 2018-2029, the growth among segments provide accurate calculations and forecasts for consumption value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets. Market segment by Type Wi-Fi BLE Beacon Near Field Communication (NFC) GPS Geofencing Others Market segment by Application Retail & E-Commerce Healthcare Infrastructural BFSI Others Market segment by players, this report covers Google Microsoft Apple Zebra Technologies Qualcomm Inmarket Swirl Networks Shopkick Estimote Unacast Bluvision Roximity Proxama Scanbuy Market segment by regions, regional analysis covers North America (United States, Canada, and Mexico) Europe (Germany, France, UK, Russia, Italy, and Rest of Europe) Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific) South America (Brazil, Argentina and Rest of South America) Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa) The content of the study subjects, includes a total of 13 chapters: Chapter 1, to describe Proximity Marketing product scope, market overview, market estimation caveats and base year. Chapter 2, to profile the top players of Proximity Marketing, with revenue, gross margin and global market share of Proximity Marketing from 2018 to 2023. Chapter 3, the Proximity Marketing competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast. Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2018 to 2029. Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2018 to 2023.and Proximity Marketing market forecast, by regions, type and application, with consumption value, from 2024 to 2029. Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis, and Influence of COVID-19 and Russia-Ukraine War Chapter 12, the key raw materials and key suppliers, and industry chain of Proximity Marketing. Chapter 13, to describe Proximity Marketing research findings and conclusion.
1 Market Overview 1.1 Product Overview and Scope of Proximity Marketing 1.2 Market Estimation Caveats and Base Year 1.3 Classification of Proximity Marketing by Type 1.3.1 Overview: Global Proximity Marketing Market Size by Type: 2018 Versus 2022 Versus 2029 1.3.2 Global Proximity Marketing Consumption Value Market Share by Type in 2022 1.3.3 Wi-Fi 1.3.4
