Threads App Statistics and Facts

Introduction

Threads App Statistics: Since it launched in July 2023, Threads has re-invented rapid scale up in the social media space, achieving more than 320 million monthly active users and around 100 million daily active users just by January 2025. The platform has broken growth records since its beginning; claiming 2 million sign ups in just 2 hours and achieving 100 million registered users just 5 days later.

The growth did not stop there, users built from just over 320 million monthly active users to 350 million monthly active users according to Meta’s CEO Mark Zuckerberg in Q1 2025. While its daily usage numbers remain astronomically strong, the network is dealing with normal post-launch taper as it turns its attention to long term retention, and continued engagement, not just breath taking adoption. Threads now represents one of the fastest growing and most studied social apps of the post ChatGPT era as a key part of Meta’s text based eco-system.

Editor’s Choice

• Threads hit 2 million users within just 2 hours and 10 million users within 7 hours after launching.
• The Threads app by Instagram has around 141 million worldwide active users.
• Threads had a 275 million-strong user base in Q4^th of 2024.
• In 14^th July 2023, Threads was down to 23.6 million daily active users, a sudden decrease.
• Among all visitors around 29.7% of Threads visitors are 25 to 34 years old.
• It is projected that, Threads will generate around $11.3 billion in total revenue by the end of 2026.
• MrBeast became the first account to reach 1 million followers on Threads. He achieved this milestone faster than Mark Zuckerberg.
• In 2025, Armenia represents around 48.26% of Threads’ total users, where 100% of users in Armenia access the Threads through mobile phones.
• In 2024, X saw a significant drop in its United States user base, with a drop from 368 million to 335 million.

General Threads App Statistics

• Threads by Instagram was announced on the month of July 5^th, 2023. And one day later it was officially launched on July 6^th, 2023. It launched online before its official release.
• The Threads app by Instagram has around 141 million worldwide active users.
• Threads became the world’s fastest-growing app and hit 1 million users in just 1 hour.
• Threads hit 2 million users within just 2 hours and 10 million users within 7 hours after launching.
• In 2023, the count of monthly active users had reached up to approximately 73 million worldwide.
• India peaks at #1 on Threads app downloads with 54.2 million downloads.
• As of 2025, the Threads app has around 576,000 daily active users.
• Only the United States has almost 23.7 million active users on Threads.
• After launching the app, it hit more than 10 million sign-ups within the first 7 hours.

Moreover

• Threads had a 275 million-strong user base in Q4^th of 2024.
• According to stats, Threads makes around $8 billion in revenue for Meta.
• On average, according to data, the average time spent on Threads by users is 34 minutes a month.
• Among the most followed accounts on Threads, Neymar has the most-followed account with 10.7 million followers.
• On the other hand, X users spend around 5 hours and 19 minutes on the app every month.
• As compared to Threads, even TikTok users spend 60 times more on the platform.
• Within 1 day it reached more than 30 million users, and after 5 days it crossed the 100 million user’s milestone.

(Source: searchlogistics, wp-content)

• After launching the app, it was available in 100 countries except the European Union and have around 30 languages.
• According to the Threads, users can define images whether it’s made by users or AI.
• Users on Threads can also share the Threads into a link to share on Insta stories, Facebook or other platforms.
• According the Threads app officials, the app grew at much faster rate than ChatGPT.
• With a record, within 24 hours, users on Threads shared more than 95 million posts and received around 190 million likes.
• As the Meta’s official data claims, the Threads app currently peaked at number one in the Apple app store and has over 100 million sign-ups.

Threads User Statistics

• Recent data stated as of January 2025, Threads reached at 320 million monthly active users. And since last December Threads added around 20 million monthly active users.
• Companies reported that, there are almost 30 million monthly active users on Threads in the United States alone in 2024, a growth from its previous year 2023. It was projected that the monthly active users will grow up to 33.9 million by the end of 2025.
• After launching the app, it took the platform 4 days and 6 hours to reach 100 million signups. But after that a steady decline can be seen in the numbers of new users.
• According to the most recent statistical data, Threads has over 200 million users worldwide.
• In December 2023, Threads saw a huge spike in users because of its launch in the European Union. It was accessible and easy for them as European users didn’t have to link their Instagram account to sign up on Threads.
• Threads also ranked in the app store. In December 2023, Threads ranked at 4^th above YouTube and Instagram with around 12 million downloads.
• Two days after the Threads app launch, it already had 49 million daily active users on Android. But after a week it decreased to half.
• In 14^th July 2023, Threads was down to 23.6 million daily active users, a sudden decrease.
• By November 2024, Threads reached at 275 million monthly active users. A growth of 75 million of new users can be seen in 3 months from 200 million in August 2024.
• According to the Sensor data, In April 2025, Threads reported around 100 million daily active users out of its 320 million monthly active users. In April 2025, the United States alone reported 1.6 million daily active Threads users.

(Source: backlinko)

Threads traffic statistics

• As of 2025, Threads.net was visited more than 154 million times, reported by Similarweb. It only states about the website’s traffic.
• Taiwan provides around 18% of Threads visitors. Followed by US with 17.3% of visitors, Vietnam with 9.1%, Brazil with 8% and Japan with 5.6%.
• Among all visitors around 29.7% of Threads visitors are 25 to 34 years old.
• According to stats, on an average users on Threads visit its website around 3 minutes, 48 seconds.
• Among visitors 21% of them are aged 18-24 years old, 19.2% are 35-44 years old, 13.9% are 45-54 years old, 10.1% are 55-65 years old and 6% of them are 65+.

Instagram Threads Revenue

• In 2023, the platform’s total revenue was estimated to be $0.8 billion.
• In 2024, the platform’s total revenue was estimated up to $4.5 billion.
• According to stats, in 2025, Threads makes around $8 billion in revenue for Meta.
• It is projected that, Threads will generate around $11.3 billion in total revenue by the end of 2026.

(Source: meetanshi)

Most Followed Threads Accounts

• MrBeast became the first account to reach 1 million followers on Threads. He achieved this milestone faster than Mark Zuckerberg.
• The title of the most followed Threads account as of 2025 holds Neymar. He has a following of over 20 million since joining the platform.
• Followed by Selena Gomez, she ranked in second place with 19.3 million followers.
• Next is Kylie Jenner. She has almost 17 million followers on Threads.
• Kim Kardashian ranks in fourth place with 15.6 million followers.
• Followed by Taylor Swift with 13.7 million users.
• The sixth position holds Jennifer Lopez with 13.6 million users.
• Shakira has 11.7 million followers.
• Will Smith has more than 10.8 million followers on Threads.
• Although MrBeast was the one who reached 1 million followers first, he ended up in 9^th position with only 10.4 million followers.
• Miley Cyrus has 10.3 million followers on Threads.

App Demographics

• On Threads, there are two age groups, the biggest age group is 25-34 and it makes up around 36.39% of users and the second biggest group is 18-24 and it makes up around 19.29%.
• Threads app consists of mostly male users and they make up around 68% of the total, on the other hand female users represents 32%.
• 28% of male users are aged between 23-25 on Threads. And 11% of males are 18-25 years old as compared to 5% females.
• Among all users, those who are 45 years old or more than that responsible for around 25.68% of all users.
• Thread app is initially launched in 100 countries but after that it expanded itself gracefully. But due to Instagram and Threads data sharing policies it still not available in the European Nations.

Threads Users by Country

• Philippines has around 5.07% of all Threads users.
• Vietnam has around 5.23% of all Threads users.
• Germany has 7.91% of all Threads users, where 5.71% of users using mobile phones and 94.29% of users using desktop.
• US has approximately 17.32% of all Threads users, where 100% users use laptop/desktop devices to use Threads app.
• In 2025, Armenia represents around 48.26% of Threads’ total users, where 100% of users in Armenia access the Threads through mobile phones.

Threads App Downloads

• In July 2023, Threads had the highest number of downloads of 73.14 million across the App Store and also in the Play Store.
• According to research, in March 2024, 27.98 million downloads were recorded for the Threads app, an increase of 7.16% compared to February.
• According to research, in February 2024, downloads were 26.11 million, a sudden decrease in rate of 15.06% from January’s 30.74 million.
• The download rate of the Threads app began to start from August 2023, where it dropped to 25.06 million.
• It consistently drops through October with 13.18 million and November with 12.58 million downloads.

(Source: resourcera, wp-content)

Threads App Downloads by Country

• India ranks at the top in Threads app installations at 32% of total global downloads.
• After India, Brazil ranks at the second with 22% of the global install base.
• With 16% of Threads app installation, US ranks at 3^rd place.
• Next up is Mexico, which makes up around 8%.
• After Mexico, Japan comes up with 5% Threads app installation.

Time Spent Using Threads

• According to reports, as of 2025, on an average Threads users spend around 34 minutes every month.
• Threads app users use the app around 23.9% of the days in a month and 7 days in a week.
• Threads users
• Threads users log about 20.2 sessions per month, showing small but continuous social visits.
• After launching Threads, it faced a great response from users around the world. Only in 1 day it was officially stands with 30 million strong users, who posted more than 95 million times and reacted almost 190 million likes.

Threads vs X

• Thread was launched in the social media market as Twitter’s (now X) competitor. But in term of user engagement and retention, both provides different results.
• Threads app users spend around only 3 minutes a day on the platform. In spite of such low duration, Threads manage to gain a good brand engagement rate of 0.45%.
• On the other side, X users spend more time on the platform compared to Threads, around 34 minutes a day. Even though its brand engagement rate is 0.02%, which is lower than Threads.
• In 2024, X saw a significant drop in its United States user base, with a drop from 368 million to 335 million.
• Threads was set to introduce ads in early 2025 and now it has officially introduced ads with a very careful and brandy approach.
• On the other hand X keeps struggling with ad revenue.

Conclusion

The Threads app has officially arrived, and it has made a splash in social media and the internet as a whole after Meta released it as a competitor to Twitter) now X. Threads is the fastest-growing app of all time after it launched and reached over 100 million users in just 5 days.

Daily usage and retention were not as high as that figure suggests; however, the app still has an upside to it because of Meta’s established user base and an interconnected experience.

Threads ID is also positioning itself to be a little bit more about real-time conversation as well as creating a more positive space on the internet overall. Threads certainly has potential, and we can see that as the app continues to evolve and develop, it may have a role to play in the future of text-based social media.

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