Pinterest Statistics and Facts (2026)

Introduction

Pinterest Statistics: Since its establishment in 2009, Pinterest has largely managed to remain less prominent in the news compared to other major social media platforms, yet it consistently gathers a favorable perception among users. In June 2024, the platform achieved a user satisfaction score of 74 out of 100 points.

This puts Pinterest ahead of Facebook, X, and Snapchat in terms of user satisfaction. Regarding audience growth, Pinterest experienced a 10.6 percent rise in users from 2024 to 2025, marking another milestone that places the network above Instagram and TikTok. Additionally, Pinterest has over 96 million reliable users in the United States.

As of the first quarter of 2025, the average revenue per user (ARPU) in the United States and Canada was recorded at 6.54 U.S. dollars, significantly exceeding the ARPU in Europe and other global regions.

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• 46% of weekly Pinterest users discover a new brand or product on the platform.
• Over 50% of Pinterest users view the platform as a shopping destination.
• Roughly 27.3% of users on Pinterest’s Android app access it daily.
• On average, users save 1.5 billion pins and over 10 billion boards weekly.
• In 2023, Pinterest’s advertising revenue reached $3.27 billion.
• The average saturation level of Pinterest ads is 25%.
• Pinterest generates 33% more traffic for e-commerce sites compared to Facebook.
• For every dollar invested in Pinterest marketing, sales are produced at a rate of $4.30.
• In 2024, Pinterest reported a substantial net profit of $1.8 billion.
• On Pinterest, advertisers have the potential to connect with over 200 million users.
• The platform allocated $161 million towards advertising efforts.
• In January 2025, the average age of users on the Pinterest platform falls between 25 and 34 years.
• Approximately 85% of weekly Pinterest users indicate that the platform is their preferred choice when initiating a new project.
• The Pinterest mobile application garners 14.34 million downloads each month on both iOS and Android platforms.
• Pinterest employs 2,545 full-time staff members across 23 different locations. Over the past year, the workforce has grown by 14.79%.

General Pinterest Statistics

• As of 2025, Pinterest has approximately 570 million active users globally on a monthly basis, reflecting an increase of nearly 10% from the previous year.
• In 2024, Pinterest ranks as the 15^th most used social media platform worldwide, with over 553 million active users.
• On average, global users dedicate about 1 hour and 45 minutes each month to Pinterest’s Android application.
• Roughly 27.3% of users on Pinterest’s Android app access it daily.
• In the United States, Pinterest is the 10^th most frequented social network, with an estimated 256 million visits in August 2024.
• Among its monthly visitors in the US, approximately 64.1% use desktop devices.
• Users in the US spend an average of 11 minutes and 40 seconds per visit on Pinterest.
• Globally, Pinterest ranks as the 26^th most searched term, with a search volume of 65 million.
• When compared to other conventional social media platforms, Gen Z assigns a higher value to Pinterest for its role in improving and maintaining well-being metrics such as self-worth, belonging, and purpose.
• A significant 85% of active Pinterest users report having made a purchase from a pin shared by a brand.
• Additionally, 78% of users indicate that their mood improves positively each time they engage with Pinterest.
• Moreover, around 85% of the audience uses the platform to initiate new projects.
• On average, users save 1.5 billion pins and over 10 billion boards weekly.
• Pinterest statistics reveal that user searches mostly consist of unbranded queries, indicating a tendency to search for products without specifying a brand.
• Pinterest shoppers are inclined to spend twice as much as they would on other platforms.
• An average user is expected to open the Pinterest app 48 times each month.
• 80% of the audience on Pinterest asserts that the platform aids them in discovering new brands.

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Pinterest Usage Statistics

• 46% of weekly Pinterest users discover a new brand or product on the platform.
• Over 50% of Pinterest users view the platform as a shopping destination.
• Pinterest shoppers spend 80% more each month than users of other social media platforms.
• Pinterest shoppers have a basket size that is 40% larger compared to other social commerce platforms.
• Posts on Pinterest have a longer lifespan in terms of content than those on other social media platforms, continuing to receive engagement for over 3 months after being posted.
• 96% of the most popular searches on Pinterest are unbranded.
• Pinterest users typically view an average of 5.5 pages during each visit and spend around 6 minutes per visit.
• 61% of Pinterest users indicate that they visit the platform to initiate a new project.
• Pinterest users are 90% more inclined to state that they are always shopping compared to users of other platforms.

Further

• More than 40% of Pinterest users express a preference for feeling inspired during their shopping experience compared to users of other platforms.
• 9 out of 10 weekly Pinterest users describe the app as an online oasis and a positive environment for them.
• Following Pinterest’s ban on weight loss advertisements, searches related to weight loss decreased by 20% on the platform.
• 61% of Pinterest users in the UK have made a purchase after encountering branded content on the platform.
• Nearly half of Pinterest users report that they purchase luxury items through the platform.
• Half of UK Pinterest users express a desire for social media to assist them in connecting with eco-friendly brands.
• Gen Z and Millennial users of Pinterest are 40% more likely to buy new food and beverage products.
• 80% of Gen X Pinterest users state that they prefer to stay well-informed about the products they purchase rather than making impulsive buying decisions.

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Pinterest Users by Country

• The United States of America had 96 million active Pinterest users.
• Brazil had 40.3 million active Pinterest users.
• Mexico had 26.7 million active Pinterest users.
• Germany had 22.6 million active Pinterest users.
• France had 18.9 million active Pinterest users.
• The United Kingdom had 15.5 million active Pinterest users.
• Argentina had 11.1 million active Pinterest users.
• Canada had 10.7 million active Pinterest users.
• Italy had 10.5 million active Pinterest users.
• Colombia had 10.1 million active Pinterest users.

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Statistics of Pinterest Marketing

• Pinterest advertisements are 2.3 times more cost-efficient per conversion than advertisements on other social media platforms.
• In 2023, Pinterest’s advertising revenue reached $3.27 billion.
• Pinterest facilitates 10 times more off-platform branded searches in comparison to other social media networks.
• The conversion rate for Pinterest shopping ads is three times higher.
• Among social media platforms, Pinterest ranks as the 5^th most popular for shopping, following Facebook, Instagram, TikTok, and messaging applications.
• Positive advertising on Pinterest results in a 20% improvement in brand or message recall and a sixfold increase in interest in taking action.
• Sustainable messaging in Pinterest advertisements is 2.4 times more effective in driving action than campaigns that do not focus on sustainability.
• More than half of UK Gen Z and Millennial users of Pinterest are inclined to pay a premium for environmentally friendly products.
• The average saturation level of Pinterest ads is 25%.
• 70 percent of Pinterest users express a desire to purchase a newly launched product or brand they favor as soon as possible.

Moreover

• 60 percent of Gen Z users on Pinterest believe that video advertisements are the most effective way to capture their attention regarding new products.
• 55 percent of Millennials on Pinterest are more inclined to buy a new product after encountering it on the platform to remain trendy.
• Gen X users are 50% more likely to consider the new brands or products they discover on Pinterest as more relevant to them compared to other social media platforms.
• 80 percent of male Pinterest users report that shopping on the platform leads them to find something unexpected and surprising.
• Brands that upload their products to Pinterest Catalogs experience five times the impressions compared to those that do not.
• Pinterest brands using both Catalogs and Pinterest Shopping Ads observed a 15% increase in their return on ad spend (ROAS) compared to those that did not employ both strategies.

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Pinterest Business Statistics

• Pinterest generates 33% more traffic for e-commerce sites compared to Facebook.
• For every dollar invested in Pinterest marketing, sales are produced at a rate of $4.30.
• In the UK, 61% of Pinners have made purchases after viewing branded content.
• During the fourth quarter of 2024, Pinterest’s revenue reached $1.15 billion, marking an 18% increase compared to the previous year.
• Brands that use a Pinterest Catalogue experience five times more impressions on their products.
• A significant 78% of Pinterest’s revenue is derived from the US, despite only 18% of users residing in the country.
• In 2024, Pinterest reported a substantial net profit of $1.8 billion.
• 78% of Pinterest users consider content from brands to be beneficial.
• An impressive 88% of users indicated that they have made a purchase after viewing a product on the platform.
• Visual searches conducted with Pinterest Lens surpass 250 million monthly uses.
• Pinterest’s revenue for 2024 amounted to $3.64 billion, reflecting a 19% each and every year.
• The fourth quarter of 2024 achieved a record revenue of $1.15 billion, marking the first instance of exceeding $1 billion in a single quarter.
• Users on Pinterest spend twice as much monthly compared to social shoppers on other platforms.
• 93% of Pinterest users engage with the platform to plan their purchases.
• Pins that display a product or service in action are 67% more likely to result in sales.

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Statistics of Pinterest ADs

• On Pinterest, advertisers have the potential to connect with over 200 million users.
• Advertisements featuring “lifestyle” images experience a 32% higher click-through rate compared to those using “stock” product visuals.
• There are 2.3 times more cost-effective conversions available than on other social media platforms.
• Pinterest demonstrates a return on ad spend (ROAS) that is twice as high as that of Facebook and Instagram ads.
• The platform allocated $161 million towards advertising efforts.
• Approximately 4% of businesses incorporate Pinterest into their social media strategies.
• The introduction of AI-driven advertising tools on Pinterest has resulted in increased ad expenditures, contributing to an anticipated revenue of between $837 million and $852 million for the first quarter of 2025.
• Pinterest’s advertising revenue is projected to reach $5.1 billion by the year 2027 in the United States.

Moreover

• More than 2 million advertisers actively utilize Pinterest to market their products and services.
• Users of Pinterest are 20% more inclined to recall advertisements that cause positive emotions, with these ads achieving a sixfold increase in action intent.
• The highest reach ranking for Pinterest is observed in the United States, followed by Brazil and Mexico.
• The largest segment of Pinterest’s global advertising audience consists of female users aged 18 to 24, making up 20%. This is succeeded by female users aged 25 to 34 at 18.5%, and female users aged 35 to 44 at 11.2%.
• In the United States, the audience for ads reaches approximately 46% of individuals aged 18-24, 40% of those aged 25-34, and 39% of those aged 35-44.
• As of January 2025, Pinterest’s advertising reach has grown to 340 million users, representing a 10.6% increase each year.
• Pinterest’s advertising revenue has reached $3.27 billion, indicating the platform’s increasing attractiveness to advertisers.
• Advertisements on Pinterest provide a cost per conversion that is 2.3 times lower compared to ads on other social media platforms.

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Pinterest Demographics Statistics

• As of the fourth quarter of 2024, Pinterest has 553 million monthly active users (MAUs), reflecting an 11% each year.
• The United States continues to be the largest market, accounting for 96 million monthly active users (MAUs).
• Following the US, Brazil ranks second with over 40 million users, while Mexico has 27 million users.
• A significant 70% of Pinterest’s user base is female.
• Males constitute 22.4% of Pinterest users.
• Additionally, 7.3% of users identify as having an unspecified gender.
• In January 2025, the average age of users on the Pinterest platform falls between 25 and 34 years.
• Approximately 34% of adults in rural areas of the U.S. use Pinterest, closely followed by 32% in suburban regions and 30% in urban locales.
• Generation Z (ages 18–24) is currently the fastest-growing demographic on Pinterest, representing 42% of the platform’s user base.
• The largest demographic segment on Pinterest consists of women aged 18–24, making up 20% of all users, followed by those aged 25–34 at 18.5%.
• The audience on Pinterest is trending younger, with the 18–34 age group now dominating, in contrast to the previous trend where the primary age group was 25–34.

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Most Followed Pinterest Boards

• Wattpad | Where stories live has 32.5 million Pinterest boards.
• Joy Cho / Oh Joy! has 15.1 million Pinterest boards.
• Poppytalk has 10.4 million Pinterest boards.
• BuzzFeed’s Tasty had 10.3 million Pinterest boards.
• Etsy has 9.7 million Pinterest boards.
• Maryann Rizzo has 9 million Pinterest boards.
• Behance has 8.7 million Pinterest boards.
• Mamas Uncut has 8.5 million Pinterest boards.
• Cathie Hong Interiors has 7.9 million Pinterest boards.
• Jane Wang has 7.7 million Pinterest boards.

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Pinterest Content Statistics

• Pinterest users save 1.5 billion Pins each week.
• Approximately 85% of weekly Pinterest users indicate that the platform is their preferred choice when initiating a new project.
• 80 percent of users perceive Pinterest as a favorable online environment.
• Pinterest users are engaged in shopping on the platform; 85% of users have made purchases directly through Pins.
• Around 80% of weekly users have discovered new brands or products on the platform.

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Revenue by Pinterest

• In 2023, Pinterest reached a remarkable milestone by generating over $3 billion in revenue! This achievement is notably impressive and illustrates how the platform is transforming from a simple social media site into a formidable force in digital advertising.
• Pinterest’s average revenue per user is approximately $1.64. While this figure may not seem significant at first glance, it quickly adds up when taking into account their vast user base.
• There is promising news for Pinterest: its advertising revenue is projected to rise to $5.1 billion by 2027! This expected growth serves as a strong indicator that the platform is becoming more valuable to advertisers.
• Although Pinterest accounts for about 0.5% of global advertising revenue, this still represents a considerable share of the market. Its unique focus on discovery and inspiration sets it apart from other platforms.
• With a market capitalization of $22.82 billion, Pinterest stands as a powerful company. For both investors and brands, Pinterest continues to showcase its strength and suggests that it is a platform worth keeping an eye on as it evolves.

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Pinterest App Downloads

• According to estimates from Apptopia, the Pinterest mobile application garners 14.34 million downloads each month on both iOS and Android platforms.
• The lightweight version of the app, known as Pinterest Lite, which is available on Android, recorded 740,812 downloads in the latest 30-day timeframe.
• Sensor Tower offers comparable estimates, revealing that in February 2021, the Pinterest app achieved a total of 16 million downloads, with 11 million of those originating from Google Play.
• On the other hand, downloads of Pinterest on the Play Store have surpassed 500 million.
• A significant 85% of users engage with Pinterest through the application.

Number of Pinterest Employees

• Pinterest employs 2,545 full-time staff members across 23 different locations. Over the past year, the workforce has grown by 14.79%.
• According to Comparably, the average annual salary for employees at Pinterest is $129,914. However, the Blind website suggests a higher median salary of $165,000.
• Employees outside the United States who are working at Pinterest on an H1-B visa reportedly earn an average base salary of $146,000.

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Conclusion

In summary, the market analysis of Pinterest indicates a robust and active user community with considerable growth opportunities in areas beyond North America and Europe, as highlighted by Pinterest Statistics. The platform’s capacity to draw a highly educated and affluent demographic places it in a favorable position for ongoing revenue expansion, especially through shopping-related initiatives.

With the introduction of new features that improve the shopping experience, Pinterest is poised to take advantage of the rising trend of social commerce, thereby boosting both user engagement and revenue in the years ahead.

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