Quora Statistics and Facts (2026)

Introduction

Quora Statistics: Quora stands as the biggest question and answer platform in the world, has more than 400 MAUs worldwide. Additionally, Quora has made substantial investments in its AI chat platform, POE. So, these developments have led to Quora’s valuation reaching $500 million. It is ranked as the 17^th most widespread social media platform based on user numbers.

The platform involves more than 300,000 topics, spanning technology, science, the arts, and beyond, allowing users to dig into a broad spectrum of subjects. Daily, individuals pose between 5,000 and 7,000 questions on Quora, developing significant engagement. On average, users dedicate approximately 8 minutes per visit. Approximately 60% of Quora’s user base consists of men, illustrating the platform’s varied demographic.

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• Quora has more than 400 MAUs worldwide.
• Japan contributes a Quora community of 6.8 million users, which is 1.7%.
• Quora recorded a total of 837.1 million visits.
• This marks an 8.01% decline from the 910 million visits noted in June 2024.
• A significant 81.74% of Quora’s traffic is classified as organic traffic.
• Nearly 28% of users aged 18 and older on Quora earn US$100,000 or more annually. These users are twice as likely to participate on Quora compared to LinkedIn.
• Quora was formerly available at a price of $5 per month or $50 per year. At present, the service is offered for $6.99 monthly or $48.88 annually. A free 30-day trial is provided.
• 60 percent of companies advertising on Quora are B2B, whereas forty percent are B2C.
• According to statistics from Quora, the accounts with the highest number of followers include Balaji Viswanathan, who leads the list with 701,920 followers.

General Quora Statistics

• According to statistics from Quora, in 2023, the platform achieved significant financial success by generating US$20 million in revenue, marking its highest financial achievement to date. Over the course of 5 funding rounds, it secured a total of US$75 million, with the most recent round concluding in January 2024.
• The company employs 200 individuals, resulting in a revenue per employee of US$100,000, which reflects an effective and strategic allocation of resources.
• The United States leads in user numbers with 148 million users (37%), followed by India with 100 million users (25%), and Europe with 70.5 million users (17.6%). Other notable regions include Southeast Asia (6%), Canada (3.7%), MENA (5%), ANZ (2.7%), the UK (5.6%), Japan (1.7%), Brazil (0.65%), and Mexico (0.87%).
• In terms of demographics, Quora’s male user base constitutes 61.35%, with the largest age group being individuals aged between 25 and 34 years (29.47%).
• Statistics indicate that nearly 28% of adult users earn more than US$100,000 annually, and over half (54%) originate from high-income households.
• The user base is highly educated, with 65% holding a college degree and 28% possessing a graduate degree.
• Quora attracts a significant number of professionals and decision-makers, as 37% of its users occupy management roles.

Moreover

• The most popular topics on Quora include Technology (33.9 million followers), Science (22.1 million), Movies (19.5 million), Music (17.5 million), and Business (15.8 million).
• The individual with the highest number of followers on Quora is Balaji Viswanathan, having 663,408 followers, followed closely by CEO Adam D’Angelo, who has 542,860 followers.
• Quora users typically spend between 4 to 11 minutes per session. By using Quora Ads, businesses can achieve conversion rates that are four times higher than those on other platforms.
• According to Quora statistics, 67.8% of users conduct online research prior to making purchases, while 52.8% depend on reviews from fellow consumers, establishing Quora as a trustworthy source of information.
• A significant 63% of Quora’s traffic originates from search engines, highlighting its effectiveness in search-driven discovery.
• The United States represents 34.47% of the total website traffic, equating to 294.76 million visits, with India following closely at 19.15%, or 163.71 million visits. Other nations contributing to the traffic include the UK (5.7%), Canada (3.27%), and Indonesia (2.56%).
• Quora statistics indicate that mobile usage accounts for the largest portion of its traffic, with India exhibiting the highest mobile roaming incidence at 84.52%. Following closely is Indonesia, with a rate of 86.7%.

Quora User Engagement Statistics

• Quora users typically spend between 4 and 11 minutes on the platform, indicating their strong interest in its content.
• Advertisers using Quora Ads have reported conversion rates that can be up to 4 times greater than those found on other advertising networks.
• According to Quora statistics, an impressive 67.8% of users conduct online research for product information before making a purchase, highlighting Quora’s role in facilitating informed consumer decisions.
• Additionally, 52.8% of users depend on consumer reviews to guide their choices, establishing Quora as a reliable source for user feedback.
• User engagement also encompasses brand discovery, with 37.3% of users indicating that they find new brands through social media advertisements, thereby positioning Quora as a platform for such explorations.
• The audience itself can exert significant influence, as users are 34% more likely to hold senior positions within their organizations.
• Quora serves an important function in online information discovery, with 63% of all visits reportedly originating from search engines. It also attracts a financially stable audience, with a higher proportion of users earning over US$100K annually compared to those on platforms like The Wall Street Journal, LinkedIn, HuffPost, and Reddit.
• In fact, the educational achievement among Quora users is particularly high, with 65% possessing a college degree and 28% holding a graduate degree.
• More than half of the users on the platform (approximately 54%) report household incomes significantly exceeding US$100,000.
• Furthermore, Quora users are 28% more likely than the general adult population to belong to high-income households and 37% more likely to occupy management positions.

Quora Users by Country

• Quora statistics indicate that in terms of population, the platform enjoys a significant international presence, with the United States leading in user numbers, having 148 million accounts, which constitutes approximately 37% of its total user base.
• India follows with 100 million users, contributing 25 percent, while Europe accounts for 70.5 million users, representing 17.6 percent.
• Next is Southeast Asia, with a reported figure of 24 million users, equivalent to 6 percent of the overall total.
• The United Kingdom includes 5.6 percent of users, totalling 22.5 million, whereas the MENA region adds 20 million users, making up 5% of the total.
• Canada has 15 million users, contributing around 3.7 percent, and the Australia-New Zealand (ANZ) region has approximately 11 million users, or 2.7% of the total.
• Japan contributes a Quora community of 6.8 million users, which is 1.7%.
• Mexico has 3.5 million accounts, equating to 0.87%, while Brazil has only 2.6 million accounts, representing just 0.65% of the total.
• Quora is recognized for its extensive geographical reach, with the closest connections found in the U.S. and India.

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Traffic Statistics of Quora

• Quora recorded a total of 837.1 million visits.
• This marks an 8.01% decline from the 910 million visits noted in June 2024.
• Alongside, the platform indicated an average of 27 million daily visitors.
• The United States represents 36.68% of Quora’s overall traffic, making it the largest user base.
• India follows as the second-largest contributor, accounting for 25.43% of the platform’s traffic.
• In detail, smartphones are responsible for 76.44% of the total traffic, while desktop devices make up the remaining 23.56%.
• A significant 81.74% of Quora’s traffic is classified as organic traffic.
• Organic search traffic creates the main source of traffic for the platform. In contrast, direct traffic serves as the second-largest source, including 16.71%.
• YouTube generates the largest portion (34.24%) of social traffic directed to Quora.
• In comparison, Reddit provides the second-largest share of social media traffic, contributing 25.46% to Quora.

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Quora User Demographics

• Quora statistics indicate that the platform’s membership mainly consists of males, representing 61.35% of the global total.
• The highest percentage is found within the age group of 25 to 34 years, including approximately 29.47% of all users. This demographic distribution suggests that Quora is particularly popular among young adults in the workforce as well as middle-aged individuals.
• Nearly 28% of users aged 18 and older on Quora earn US$100,000 or more annually. These users are twice as likely to participate on Quora compared to LinkedIn.
• Furthermore, over 54% of the site’s visitors come from households with an income exceeding US$100,000 per year. This data reinforces the notion that Quora attracts a more affluent and influential audience.
• The educational attainment of its users is notably high, with 65% possessing a college degree and 28% holding a graduate degree.
• This indicates that a significant majority of users likely have at least a bachelor’s degree, improving the platform’s reputation as a hub for educated and knowledgeable professionals seeking and sharing information.
• Moreover, the user demographic is highly relevant to business leaders, as 37% of users occupy management positions. This substantial presence of professionals in leadership roles highlights the site as a marketplace for executives and decision-makers to exchange ideas and collaborate on knowledge.

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Statistics of Quora Revenue

• In 2023, Quora achieved its highest revenue in its history, amounting to US$20 million. The company described this milestone as the peak of its journey as an online community, while at the same time improving its financial standing.
• Over the years, Quora has successfully raised a total of US$75 million through five funding rounds, highlighting the substantial trust investors have placed in the platform.
• The most recent funding round was finalized on January 10, 2024, further setting the financial support for the platform.
• The company operates with a workforce of 200 employees, yet manages to generate an impressive revenue of nearly US$100,000 per employee.
• This situation reflects the economic efficiency of resource use within the organization, demonstrating how effectively the firm operates: indeed, each employee plays an important role in revenue generation for the company.
• Thus, it showcases the program’s potential: enabling a small number of employees to produce significant income.

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Quora Business Statistics

• Quora was formerly available at a price of $5 per month or $50 per year. At present, the service is offered for $6.99 monthly or $48.88 annually. A free 30-day trial is provided.
• JD Prater from Quora stated that 60% of the businesses that present on Quora are B2B, while 40% are B2C. Additionally, it is noteworthy that Quora offers geotargeting capabilities at the levels of country, state, and city.
• The company asserts that businesses that use Quora Ads achieve up to 4 times more conversions than those using other advertising platforms.

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Quora Ads Statistics

• 60 percent of companies advertising on Quora are B2B, whereas 40% are B2C.
• Using ads on Quora effectively directs the appropriate traffic to your campaign, which seeks industry-specific answers. In fact, Quora provides advertisers with 11 distinct targeting options to streamline the process.
• According to Quora Business, Quora Ads achieve four times the conversions compared to other advertising platforms. Since the inception of the Quora ad platform, numerous businesses have leveraged it to enhance their brand or product visibility.
• For those interested, B2C companies encompass Amazon, Walmart, and Meta. In contrast, examples of B2B companies include Samsung and Apple, known for their production of the iPhone and other smartphones.
• According to Quora case studies, the Sprite Company achieved over 32 million impressions and a 10% click-through rate (CTR) through their campaign targeting college students.
• Additionally, Webflow has experimented with various Quora ad formats, resulting in an 83% reduction in cost per acquisition (CPA) and a 152% increase in signups.
• Further insights reveal that this year, more than 27% of marketers are contemplating increased investment in Quora Ads.
• Notably, a significant portion of Quora ads, approximately 70% of ad interactions, occur on mobile devices.
• The minimum bid for Quora ads under cost-per-click (CPC) is $0.01, while the minimum bid for cost-per-thousand impressions (CPM) stands at $0.20.

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Top Topic Search on Quora

• Quora includes a wide display of subjects, with certain topics being so significant on the platform that they would likely have drawn millions of followers even beyond it.
• The most followed topic on the forum is Technology, having 33.9 million subscribers, which indicates a great interest in advancements, gadgets, and innovations.
• Following closely is the field of Science, with 22.1 million subscribers, reflecting a substantial curiosity about discoveries, theories, and research.
• The entertainment industry is also well represented, with Movies attracting 19.5 million followers, Music gathering 17.5 million, and Books growing 17 million, all of which signify a strong enthusiasm for storytelling and the arts.
• Education stands out as another universally appealing topic, engaging discussions about learning, teaching, and academic development with up to 16.7 million participants.
• Food captivates the interest of 16.3 million subscribers who delve into various cuisines, recipes, and cooking experiences.
• Business enjoys a considerable following of 15.8 million, including everything from entrepreneurs to professionals and market enthusiasts.
• Travel and tourism are also well represented, with Visiting and Travel attracting 15.3 million followers who seek advice and experiences in exploration.
• A growing interest in Psychology has resulted in 12.9 million subscribers, eager to explore the details of human behavior and mental health.
• Following this trend is History, which, although unusual, is gaining traction with 11.6 million followers, thus reflecting a persistent interest in past events and civilizations.
• Quora’s statistics indicate that Cooking, with 10.6 million, and Photography, with 10.3 million, complete the list, showcasing the popularity of creative hobbies and artistic searches on the platform.

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Most Followed People on Quora

• According to statistics from Quora, the accounts with the highest number of followers include Balaji Viswanathan, who leads the list with 701,920 followers.
• Adam D’Angelo, a significant figure in the platform’s establishment and growth, with 545,071 followers.
• Another notable account is Sean Kernan, who has 540,862 followers and is well-known for providing entertaining answers across various subjects.
• Jimmy Wales, the co-founder of Wikipedia, has attracted a following of 388,767 due to his stature as a prominent figure in the knowledge-sharing sector.
• Richard Muller, a distinguished physicist, has 367,336 followers, indicating a strong interest in his scientific insights.
• Awdhesh Singh, a respected educator and author, has 366,158 followers.
• Robert Frost, recognized for his contributions on Quora, has a total of 344,994 followers.
• James Altucher, with 287,398 followers, reflects the appeal of his business and self-help content.
• Dushka Zapata, a writer dedicated to personal growth and inspiration, also has a notable following.
• Finally, Roman Saini, a doctor and educator, completes the list with 242,012 followers, highlighting his impact in the fields of education and career guidance.
• In summary, these statistics illustrate a diverse range of expertise and interests among the most-followed individuals on Quora.

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Conclusion

The statistics above show that Quora is becoming an increasingly popular platform for both users and businesses. This provides an excellent opportunity for those looking to reach a large audience with their product and services. This presents a unique opportunity for companies to capitalize on the site’s popularity by creating content that resonates with users.

Additionally, businesses can use Quora to answer customer questions and create a more personal connection with potential and current customers. People on social media have strong opinions, just like everyone else in the world. Quora is no exception; some people regard it as the most “intelligent,” while others stay away from it at all costs.

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