Reddit Advertising Statistics and Facts (2026)

Introduction

Reddit Advertising Statistics: Reddit is a social sharing platform that revolves around users submitting text, images, and videos, which can be voted on by others. Content that gains popularity ascends to the top, whereas content that receives downvotes (i.e., less favored) becomes less prominent. Reddit advertisements can facilitate various actions to achieve your objectives.

To assess how effectively your Reddit ads are generating purchases and sales, it is advisable to share conversion data via the Reddit Pixel or Conversions API. In the United States alone, Reddit garnered approximately 3.31 billion visits in January 2025, highlighting its substantial presence in the digital landscape.

With an annual revenue of $1.3 billion in 2024, predominantly from advertising, Reddit has firmly established itself among the leading platforms.

Editor’s Choice

• Reddit has a potential advertising reach of 264.4 million.
• 51% of discussions related to online purchases occur on Reddit.
• Reddit boasts 97.2 million users daily.
• The category with the lowest usage is non-profit/government, which has a usage rate of 8.55%.
• 16% of users report that a Reddit advertisement motivated them to investigate a brand.
• Additionally, Reddit earned around $23.68 million from its premium subscription fees.
• The most popular topic on Reddit is food, which has seen a substantial 35% each year increase in subscribers each year across all 50 food communities on the platform.
• The largest active subreddit on Reddit is /r/announcements, having 117.14 million members.
• In the year 2021, Reddit was ranked 7^th, trailing behind major companies like Amazon, Google, and YouTube.
• 30% opt for Reddit to acquire new skills, while 25% use it for discussions related to investment and finance.

General Reddit Advertising Statistics

• Reddit has a potential advertising reach of 264.4 million.
• It compares to approximately 3.2% of the global population and 4.8% of all internet users worldwide.
• Reddit is ranked as the fourth most reliable source for researching brands and products (78%) globally, surpassing Google and all other social media platforms.
• The only sources that are deemed more trustworthy are store employees (83%), review websites (86%), and family or friends (88%).
• 51% of discussions related to online purchases occur on Reddit.
• More than half of all internet conversations concerning purchases happen on Reddit.
• This illustrates the significant influence Reddit holds for marketers, as it is the platform where customers turn to for making purchasing choices.
• 90% of users regard Reddit as a trustworthy source for product and brand research. This is higher than Google (89%), Amazon (86%), Pinterest (73%), X (71%), and others.
• 27% of individuals who view ads indicate they are more inclined to purchase a product if it is advertised on Reddit rather than on other platforms.

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Reddit User Behavior Statistics

• There are 3.4 million subreddits available on the platform. With roughly 138,000 of them being active.
• Reddit boasts 97.2 million users on a daily basis.
• Users typically spend about 20 to 30 minutes each day on Reddit.
• Currently, Reddit accounts for approximately 5.3% of total social media usage time, and this figure is expected to rise to nearly 6% by 2024.
• While users dedicate considerably less time to Reddit compared to other platforms. Such as TikTok, Instagram, and Twitter, this is largely due to Reddit’s focus on information and education rather than video and entertainment.
• 51% of Gen-Z users express that they are drawn to the platform’s user-driven features, including subreddits, comments, and upvotes.
• Furthermore, 82% of Gen-Z individuals place their trust in Reddit when seeking information about products.

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Reddit Business & Video Statistics

• According to a study by HubSpot, 11.3% of B2B companies incorporate Reddit into their marketing strategies, whereas 11.9% of B2C companies do likewise.
• The category with the lowest usage is non-profit/government, which has a usage rate of 8.55%.
• In addition, 8.77% of B2B marketers plan to use Reddit for the first time in 2025.
• Likewise, 9.16% of B2C marketers are also intending to use Reddit for the first time in 2025.
• Furthermore, 2.6% of the marketers surveyed expressed their intention to allocate more resources to Reddit for social media marketing in comparison to other platforms.
• Reddit users have viewed over 1.4 billion videos.
• In 2018, the time spent watching videos increased by 38%, with total users rising from 400,000 hours of natively presented video viewed daily to over 13 million hours monthly.
• Moreover, in 2018, three out of Reddit’s five top-performing posts included videos, while one featured a photo.

Marketing Statistics of Reddit

• In the third quarter of 2024, Reddit announced an advertising revenue of $315 million, a significant rise from $202 million in the previous year. This marks an impressive increase of 56%.
• Unlike more passive platforms, users on Reddit visit the site with specific intentions. In fact, they are 22% more inclined to actively seek out content compared to users on other social media platforms.
• 45% of Reddit users do not have an account on Instagram, 69% are not present on LinkedIn, and 58% do not use TikTok.
• 16% of users report that a Reddit advertisement motivated them to investigate a brand.

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Reddit Revenue Statistics

• Reddit primarily generates its revenue through online advertisements. In 2024, the social media platform reported approximately $1.011 billion in revenue.
• Additionally, Reddit earned around $23.68 million from its premium subscription fees.
• The platform also derives substantial income from its premium subscribers, with an estimated revenue of about $32.57 million from this segment.
• Reddit’s average revenue per user (ARPU) stood at $1.02. Notably, Reddit’s ARPU nearly doubled in 2023, reflecting a strong growth trend over the past few years.
• In 2021, Reddit was valued at over $10 billion. Since gaining popularity, the platform has attracted funding from various sources. The brand’s esteemed reputation has led to investments from several high-profile individuals, including Sam Altman, Snoop Dogg, and Jared Leto.

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Marketing Expenses and Reddit Sales

• Reddit statistics indicate that in 2024, the platform significantly increased its spending on sales and marketing. Allocating over USD 350 million for these efforts, in contrast to USD 230 million the previous year.
• This substantial increase suggests their aim to enhance visibility in the market and attract more advertisers.
• Nevertheless, alongside these rising costs, Reddit also experienced growth in annual revenues, generating USD 1.3 billion in 2024, reflecting signs of improved financial robustness.
• A notable achievement for Reddit Inc. was the submission of its registration statement in February 2024. Which officially marked the beginning of the company’s journey towards becoming publicly listed on the stock market.

Reddit Trends Statistics

• The most recent statistics from Reddit indicate that the number of monthly comments has risen by 37% each year from 2018 to 2019.
• According to data from various subreddits, there was a 43% increase in interest in health and fitness topics between 2017 and 2018. The size and number of these communities continue to expand.
• While the future of your brand may not be a laughing matter, it can certainly be perceived as such. Recent impressive statistics from Reddit reveal that the ‘meme industry’ gained over 16,000 new subscribers and was thriving in 2020.
• In 2021, Reddit was ranked 7^th, trailing behind major companies like Amazon, Google, and YouTube.
• Some predictions are less than favorable. For example, from 2018 to 2020, Reddit’s platform dropped three positions from being the most visited site in the United States. This downward trend persists.
• Statistics from Reddit show that total engagement within technology communities increased by 24% every year by the end of 2018.
• Further insights into subreddit activity statistics reveal that during the same timeframe (2018–2019), subscribers in the style and beauty category grew by 63% and 52% year-over-year.
• Reddit’s historical data indicates that the platform earned $119 million in advertising revenue in 2019. It is anticipated that Reddit will double its revenue by 2022, reaching $212.5 million.
• The most popular topic on Reddit is food, which has seen a substantial 35% each year increase in subscribers each year across all 50 food communities on the platform.

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Reddit Content Statistics

• Moreover, as of 2022, the Reddit post with the highest number of upvotes is titled “Times Square right now,” which has received over 451,000 upvotes.
• Approximately 11 million posts are created on Reddit each month. By the conclusion of the year, the total number of posts can reach up to 200 million.
• The largest active subreddit on Reddit is /r/announcements, having 117.14 million members.
• Half of the content found in the top subreddits consists of links. Reddit serves as an excellent platform for discovering resources, and users frequently share these resources with others within the subreddit.

Reasons for Using Reddit

• 78% of users have acknowledged that they use Reddit for news and information collection.
• Meanwhile, 65% indicated that they visit Reddit for entertainment and memes.
• Approximately half of the Reddit audience engages in anonymous discussions (50%).
• 45% of Reddit users visit the platform for AMAs and exclusive content.
• 40% of users concurred that they use Reddit for recommendations on products and services.
• Further, in contrast, 30% opt for Reddit to acquire new skills, while 25% use it for discussions related to investment and finance.

Conclusion

The influence of Reddit advertisements on the digital marketing arena is significant. With a large and active user community, accurate targeting capabilities, affordable pricing, and a variety of ad formats. Reddit provides marketers with a robust platform to effectively connect with their desired audience.

The platform’s native advertising strategy, along with comprehensive analytics and reporting. Guarantees that your advertisements not only attract users’ interest but also yield tangible results.

As illustrated in the case study, Reddit ads can offer a favorable return on investment and enhance brand visibility for companies across different sectors. To remain competitive in the current digital marketing environment, it is crucial for marketers to view Reddit as an important component of their advertising strategy.

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