BeReal Statistics and Facts (2026)

Introduction

BeReal Statistics: BeReal is a French mobile-centric photo and social media platform. It was launched in 2020 and gained immense popularity in 2022, achieving the status of the most downloaded mobile application for iPhone globally in September 2022. The widely used photo application recorded an impressive 14 million downloads during that month among iPhone users alone, outpacing the social video phenomenon TikTok from 2020 and established applications like WhatsApp and Facebook Messenger.

In 2024, following a decrease in active users, BeReal was acquired by gaming developer Voodoo for $537 million USD. Voodoo has not disclosed its long-term intentions for the application. Currently, the app is confronted with the challenge of maintaining its relevance in a competitive social environment where trends frequently change.

Editor’s Choice

• BeReal has successfully raised $90 million from various investors.
• Every day, over 20 million individuals access the app.
• Among Gen Z users in the UK, 40% indicated that they use BeReal to sustain friendships.
• Most users dedicate less than 15 minutes each day to BeReal.
• In the United Kingdom, merely 0.6% of BeReal users are male.
• Users aged 16 to 25 represent 97.6% of all BeReal users in Brazil.
• BeReal downloads surged by 313% in the United States over the course of a year.
• 9% of BeReal’s active users engage in daily posting.
• In detail, smartphones are responsible for 81.40% of the total BeReal, while desktop devices make up the remaining 18.60%.
• BeReal is currently valued at around US$587 million.
• In August 2023, BeReal had exceeded 100 million downloads globally.
• Over 34% of users express enjoyment of the app due to its simplicity.
• The #BeReal hashtag on TikTok surpassed 2.7 billion views as of October 2022.
• Approximately 20% of Generation Z users access BeReal primarily to combat boredom.

General BeReal Statistics

• BeReal is currently ranked #13 among free social applications on iPhones in the United States.
• BeReal has successfully raised $90 million from various investors.
• In the United States, BeReal achieved 2.7 million downloads, establishing it as the leading country for app installations.
• Italy secured the 13^th position on the list, gathering a total of 127,000 downloads.
• Every day, over 20 million individuals access the app.
• According to BeReal Statistics, 74.5% of all downloads occurred within that year.
• The app is accessible in multiple languages, including English, Dutch, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Portuguese, Simplified Chinese, Spanish, and Turkish.
• France held the second position with 1.68 million downloads, followed closely by the UK with 1.51 million.
• As of July 2023, BeReal was acknowledged as the 13^th most downloaded free social media app on the Apple App Store in the United States.
• This represented an 80% increase compared to the previous month.
• In the United States, the largest demographic for BeReal consists of women aged 18-24, who account for two-thirds of its user base.
• In contrast, 55% of users engage with TikTok and Instagram multiple times each day.
• Over 70% of men in the United States have never used BeReal and express no curiosity about it.

Moreover

• Interestingly, men aged 55 and older use the app twice as frequently as women in the same age category.
• A study conducted in the UK among individuals aged 16 to 24 revealed that 26% of white users interact with BeReal on a daily basis.
• Negative reviews surged by 254% within two weeks.
• Conversely, 20% of Asian users and 14% of Black users engage with the app daily.
• Among Gen Z users in the UK, 40% indicated that they use BeReal to sustain friendships.
• Additionally, 20% use it merely as a means to pass the time.
• Memes related to BeReal have also gained traction on Twitter.
• BeReal Statistics reported that nearly 56% of Gen Z individuals in the UK have never tried BeReal.
• Only 16% of BeReal users access the app daily, with the majority using it just once each day.
• The hashtag “#BeReal” has gone viral on TikTok.
• Most users dedicate less than 15 minutes each day to BeReal.
• 60% of Gen Z users in the UK spend 15 minutes or less on the app daily.
• In comparison, 31% allocate 1-2 hours on TikTok, while 25% spend 3-4 hours on the platform.
• However, 30% disagreed with this assessment, indicating a division in opinions.

Pin

BeReal User Statistics

• Between July 2021 and July 2022, the number of BeReal users surged from 921,000 to 21.6 million, reaching 53 million by October 2022.
• Approximately 12% of social media users in the United States do not plan to start using BeReal.
• Roughly 73.5 million individuals engage with BeReal at least once a month.
• The daily active users of BeReal experienced a twofold increase, rising from 10 million to 20 million between July and October 2022.
• In the third quarter of 2022, about 9% of active Android app installations were accessed daily.
• The monthly active user count for BeReal has skyrocketed by 2,254% from January 2022 to September 2022.
• Each daily active user contributes approximately $100 to the app’s overall value.

Moreover

• Nearly two-thirds of BeReal users fall within the age range of 18 to 24 years.
• White users engage with the app more than users of other ethnicities, with 26% of white users accessing BeReal daily.
• One-fifth of Asian users use BeReal on a daily basis.
• Black users rank third, with 14% of them using BeReal each day.
• As of 2021, only 1.9% of all BeReal users were aged 45 and older.
• In 2021, individuals aged 26 to 44 constituted over half of all users, accounting for 55.1%.
• Additionally, that year, approximately 58% of all BeReal users in the United States were women.
• In the United Kingdom, merely 0.6% of BeReal users are male.

Pin

• Users aged 16 to 25 represent 97.6% of all BeReal users in Brazil.
• Only 0.1% of BeReal users in Brazil are 45 years or older.
• Germany has the highest percentage of users aged 45 and above, at 5.9% of the country’s user base.
• Furthermore, in Germany, approximately 49.3% of BeReal consumers are between 26 and 44 years old.
• This indicates that 50% of German BeReal users (44.8%) are under 25, which is the lowest proportion among major countries, excluding the United States.

Statistics of BeReal Usage

• In the third quarter of 2023, it is evident that the BeReal surge has diminished. The reasons for this can be attributed to the absence of innovative features on the platform.
• While the majority of app downloads took place in 2022 (83 million), the total reached 100 million in 2023.
• According to Statista, by the end of 2022, BeReal had nearly 4 million active iPhone users globally, with at least half of them accessing the platform from the U.S.
• As has been observed in other contexts, following the U.S., the U.K. is the region with the second highest number of iPhone users using BeReal, recording 468,000 visits from these devices, trailed by Canada with 292,000.
• BeReal downloads surged by 313% in the United States over the course of a year.
• As of April 2023, Forbes reported that BeReal’s popularity has increased from a modest 0.7% to a greatly more substantial 2.8%.
• The app’s appeal among Gen Z has risen from 1% to 13%.
• 9% of BeReal’s active users engage in daily posting.
• In the United States, 12% of the BeReal audience is active on Facebook, while 10% use Messenger.
• On the App Store, the French application has achieved a 4.8-star rating based on feedback from over 820,000 users, whereas on Google Play, BeReal’s rating stands at 4.7 stars.

BeReal Demographics Statistics

Gender

• According to Similarweb, approximately 50.36% of males use BeReal.
• On the other hand, the remaining 49.64% of users were females.

Pin

Age

• According to statistics from Similarweb, 24.70% of BeReal users reported their age as being between 18 and 24.
• In total, 26.90% of BeReal users fall within the 25 to 34 age range, while 19.76% are aged between 35 and 44.
• 13.55% of users are aged between 45 and 54 years.
• Additionally, 8.91% of BeReal users fall within the 55 to 64 age range, while 6.18% of BeReal users are over 65.

Pin

Device

• In detail, smartphones are responsible for 81.40% of the total BeReal, while desktop devices make up the remaining 18.60%.

Pin

Traffic Source

• Direct search is responsible for the largest share of traffic to bereal.com, representing 28.16% of the website’s share, where desktop contributes 21.98%, and mobile devices contribute 78.02%.
• Around 40.85% of the share is made up of organic searches, whereas 4.85% comes from referrals.
• Statistics from SimilarWeb further indicate that the remaining sources include paid search (0.00%), social media (25.98%), email (0.02%), and display advertising (0.14%).

Pin

BeReal Country Statistics

• The United States leads in traffic share to bereal.com, representing 25.59%, which indicates a decline of 21.32%. Compared to other nations, the United States is positioned at rank 73,170.
• France follows closely, having a 17.11% traffic share and experiencing a notable decrease of 18.68%. This places France at rank 16,795 on a global level.
• Japan’s traffic contribution stands at 7.11%, with a significant increase of 1.38% in its share. This trend indicates a consistently expanding audience in Japan, ranking the country at 62,935 globally in terms of traffic to BeReal.
• The UK accounts for 4.65% of the total traffic share, witnessing the highest growth rate of 12.40% among the top contributing countries.
• Singapore rounds out the top five contributors, with a traffic share of 4.37%, although it has experienced a remarkable increase of 152.29%.
• Despite its smaller traffic share, this significant growth rate highlights a growing interest in BeReal within Singapore, which is ranked 14,686 globally.

Pin

BeReal Corporate Statistics

• BeReal is currently valued at around US$587 million.
• BeReal has successfully obtained significant funding through strategic rounds in both 2021 and 2022.
• In June 2021, BeReal achieved a notable milestone by completing a remarkable $30 million Series A funding round.
• This arrival of capital provided BeReal with the necessary financial support to strengthen its market presence and advance its innovative concept to new heights.
• In light of its swift growth, BeReal finalized a considerable Series B funding round, acquiring an impressive $60 million. This funding round not only improved BeReal’s financial resources but also raised its valuation to nearly $587 million based on current exchange rates.

Statistics of BeReal Downloads

• In July 2022, BeReal achieved 12.8 million downloads in the United States, placing it as the leading Social Networking application on the Apple App Store.
• In August 2023, BeReal had exceeded 100 million downloads globally.

Pin

• The BeReal application has recorded the highest number of downloads in the United States, totalling 33.3 million installations.
• The United Kingdom ranks second with 10.3 million downloads.

Pin

BeReal Popularity Statistics

• A recent study indicates that the user-friendly design of BeReal is the primary factor contributing to its popularity.
• Over 34% of users express enjoyment of the app due to its simplicity.
• The second most widespread reason is the entertainment value of BeReal, with 31% of users reporting that they find it enjoyable to use.
• According to BeReal Statistics, the influence of friends and social connections significantly contributes to the app’s increasing popularity.
• Approximately 29% of users state that they joined the platform because their friends are active on it, while 25% appreciate the opportunity to see what their friends are up to.
• Maintaining connections with friends and family is the leading motivation for social media usage, with nearly 50% of users identifying this as their main reason for engaging online.
• Finally, BeReal fosters a sense of connection among its users, which is another important aspect of its success.
• 24% of users indicate that this feeling of belonging keeps them actively engaged with the app.

Pin

Statistics of BeReal Revenue

• In June 2021, BeReal obtained $30 million in funding from Accel and a16z, followed by an extra $60 million in October 2022, concluding in a company valuation of $600 million.
• In June 2024, Voodoo, a noticeable player in mobile gaming, purchased BeReal for GBP 500 million, which is roughly equivalent to $537 million.

Pin

BeReal Employee Statistics

• As per the data shared by LinkedIn, the workforce at BeReal has seen a decline compared to 2022.
• While the beginning of 2023 recorded 118 employees, by August of that year, the number had fallen to 101.
• At present, 45% of the workforce is located in France, 34% in the United States, 24% in the United Kingdom, and 3% in Italy.
• In 2025, BeReal’s LinkedIn company profile indicates a team of 114 employees and 25,000 followers as of June 2025.

Pin

Statistics of BeReal Competitors

• BeReal’s primary competitors include Instagram, TikTok, and Gas.
• More than half of TikTok users dedicate an hour or more to the app, which is over four times the duration spent by BeReal users.
• The #BeReal hashtag on TikTok surpassed 2.7 billion views as of October 2022.
• Compared to Clubhouse, BeReal has experienced significantly more consistent and stable growth.
• In July, Instagram introduced its own version of the BeReal camera.
• In August 2022, Instagram began testing a challenge aimed at making its platform more similar to BeReal.
• LinkedIn drives more traffic to BeReal than any other social media platform, accounting for 43.08% of all social traffic.
• Twitter ranks second, contributing approximately 36.57% of website views originating from social media.

Pin

BeReal Engagement Statistics

• Over two-fifths of Generation Z users in the United Kingdom use BeReal to foster connections.
• Approximately 20% of Generation Z users access BeReal primarily to combat boredom.
• About 16% of individuals who engage with BeReal log into the application on a daily basis.
• The timing of notifications for posting on BeReal cannot be altered, which encourages users to be authentic on the platform.
• There are two methods to add friends on BeReal: through suggestions and friend requests.
• BeReal’s existing terms of service prohibit users from advertising their businesses on the platform.

Pin

Conclusion

The main statistics regarding BeReal indicate that this platform is distinct from conventional social media. The emphasis on authenticity has enabled BeReal to expand swiftly and establish itself as a frontrunner in reshaping online interactions.

As an increasing number of users pursue genuine connections in an ever more digital landscape, BeReal offers an environment where authentic moments and real relationships are prioritized.

With its original founders leading the way and essential team members aiding in its development, BeReal is well-positioned to maintain its growth and secure a significant presence in the competitive arena of social media platforms.

FAQs