TikTok Users Statistics and Facts (2026)

Introduction

​TikTok Users Statistics: TikTok has swiftly risen to establish itself as a leading entity in the social media arena, with a worldwide user count of around 2.05 billion as of early 2025. This number is expected to grow to 2.14 billion by the end of the same year. The platform’s attraction is especially obvious among younger age groups; users aged 18 to 24 years make up 36.2% of the total, while those aged 25 to 34 years represent 33.9%.

Together, these demographics account for more than 70% of TikTok’s overall user population. In the United States, TikTok has a significant user base of 170 million individuals. These figures highlight TikTok’s important influence in shaping modern digital interaction and its strong appeal to younger users.

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• 36% of teenagers indicate that they spend an excessive amount of time on social media platforms, including TikTok.
• As of April 2025, TikTok has 1.59 billion users aged 18 and older.
• On average, individual users allocate 25.5 hours to TikTok each month.
• 76% of individuals aged 18-24 are active on TikTok.
• The United States has the largest number of TikTok users, amounting to 135.79 million.
• TikTok generated $3.7 billion in in-app revenue for the year 2024.
• As reported by Oberlo, the average user spends 58.4 minutes daily on the app.
• 73% of TikTok users interact with content suggested by the algorithm.
• In 2025, the TikTok video with the highest view count was known by the name of “Magic Ride,” produced by Zach King, an illusionist and actor, which amassed more than 2.3 billion views.
• As of May 2025, Khabane Lame holds the title of the most-followed TikTok creator, boasting over 162 million followers.

General TikTok Users Statistics

• 36% of teenagers indicate that they spend an excessive amount of time on social media platforms, including TikTok.
• As of April 2025, TikTok has 1.59 billion users aged 18 and older.
• Marketers have the opportunity to connect with approximately 13.6% of the global population through advertisements on TikTok.
• 38% of teenagers report feeling overwhelmed by the drama that exists on social media.
• The United States ranks first in the number of TikTok users aged 18 and above, with 116.5 million users, followed closely by Indonesia with 113 million and Brazil with 84.1 million.
• TikTok’s advertising reach in Southeast Asia is the highest among all global regions, encompassing 276 million users aged 18 and older.
• Roughly two-thirds of teenagers aged 13 to 17 in the United States claim to use TikTok.
• The platform is especially favored by Black teens (81%) and teenage girls.
• Globally, 53.4% of TikTok’s user demographic is female, while 46.6% is male.
• Teenage girls show a greater propensity to use TikTok compared to boys (73% versus 60%).
• 58% of teenagers report using TikTok daily.
• The platform’s advertising reach grew by approximately 41 million users (+3.9%) in the three months leading up to April 2023.
• Among older teens (ages 15 to 17), 58% indicate that it would be challenging to give up social media.

Moreover

• While 32% of teens believe that social media has a mostly negative impact on their peers, only 9% feel the same way about themselves.
• 32% of teenagers indicate a primarily positive personal effect from social media.
• 80% of teenagers feel a greater connection to their friends’ lives through social media.
• The main age group on the platform is users aged 18 to 24, representing 38.5% of the advertising audience.
• 45% of teenage girls report feeling overwhelmed by social media drama, in contrast to 32% of boys.
• 46% of parents express concern about their child being exposed to explicit content on social media.
• 40% of teenagers advocate for the proactive removal of abusive posts by social media companies.
• 60% of teenagers feel they possess little to no control over their personal information that is collected by social media companies.
• 44% of teenagers express minimal concern regarding the information that social media companies have about them.
• 39% of teenagers feel that their experiences on social media are more favorable than their parents perceive.
• Only 22% of teenagers believe their parents are worried about their social media usage.
• Half of the teenagers believe that criminal charges or permanent bans could reduce bullying on social media platforms.

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TikTok User Demographic

• TikTok is a widely used application. Users in the US spend around 4.8 billion minutes each day watching TikTok videos.
• On average, individual users allocate 25.5 hours to TikTok each month.
• As reported in Sprout Social’s 2024 Social Media Content Strategy Report, 54% of consumers interact with brand content on TikTok at least once daily, if not more frequently.
• The leading countries for TikTok users include the United States with 135.79 million users, Indonesia with 107.7 million users, and Brazil with 91.75 million users.
• Users actively search for new products and updates on the platform, while an additional 30% engage with brand content at least once a week.
• From holidays and sports events to significant social movements and more, 90% of consumers report using social media to stay updated on trends and cultural happenings.
• 76% of individuals aged 18-24 are active on TikTok.
• The statistic that over three-fourths of US individuals aged 18-24 are on TikTok is remarkable, particularly when compared with only 14% of those aged 55 to 64 using the app. Although TikTok’s user demographics are becoming increasingly diverse, its reputation as a platform for younger users remains valid.
• TikTok’s global user base is experiencing a growing gender difference, with 55.7% identifying as male and 44.3% as female.

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• This marks a notable change from the previous year, when the distribution was nearly equal. It is important to note that there is no available data on users identifying as other genders.
• 37% of consumers use TikTok to stay informed about trends and cultural events.
• It exceeds the 4.127 billion minutes spent daily by Instagram users.

TikTok Users by Country

• The United States has the largest number of TikTok users, amounting to 135.79 million.
• Indonesia holds the second position with 107.69 million users, while Brazil comes in third with 91.75 million users.
• The other countries in the top five are Mexico and Pakistan, with 85.36 million and 66.87 million users, respectively.
• Other than these 5, the Philippines stands with 62.35 million, Russia stands with 55.98 million, Bangladesh stands with 46.51 million, Egypt stands with 41.3 million and Vietnam stands with 40.87 million.

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Users’ In-App Purchase Revenue

• TikTok generated $3.7 billion in in-app revenue for the year 2024.
• This indicates a 25% increase compared to the $2.9 billion in in-app revenue recorded for 2023.
• TikTok’s in-app revenue has shown consistent growth over the years, with the most notable increase taking place in 2020.
• In 2024, TikTok, alongside its Chinese equivalent Douyin, made history by being the first non-gaming application to surpass $6 billion in in-app purchase revenue.
• This signifies a 36.36% rise from the $4.4 billion it earned in 2023.
• Furthermore, TikTok also generated more than double the in-app revenue of any other application or game during that year.
• The report further indicated that in just the final three months of 2024, TikTok achieved an impressive $1.9 billion from in-app purchases alone.

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User Behaviour

• As reported by Oberlo, the average user spends 58.4 minutes daily on the app.
• 73% of TikTok users interact with content suggested by the algorithm.
• At present, 72.1% of Generation Z is active on TikTok, while 72.5% are using Instagram.
• Viewers show a 41% increase in trust towards a brand after seeing an advertisement on TikTok, and they are 31% more likely to exhibit brand loyalty.
• TikTok users are 1.5 times more likely to purchase products they find on the platform.
• Users are 1.8 times more inclined to agree that TikTok introduces them to new topics they were previously unaware of enjoying.
• TikTok is 20% more effective at capturing a user’s full attention compared to video streaming services.
• One-quarter of U.S. adults under 30 regularly obtain news through TikTok.
• 40% of consumers indicate that their For You Page (FYP) is very engaging.
• 52% of U.S. adults on TikTok have never uploaded a video to the platform.
• The top 25% of the most active U.S. adults on TikTok account for 98% of the public content.
• The most popular topics among consumers on TikTok include new recipes (36%), followed by new music (35%) and DIY tips (34%).

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Most Watched TikTok Video by User

• In 2025, the TikTok video with the highest view count was known by the name of “Magic Ride,” produced by Zach King, an illusionist and actor, which amassed more than 2.3 billion views.
• In the second position was a Christmas-themed video by makeup artist James Charles, which garnered 1.7 billion views.
• Zach King also secured the third spot with his video titled “Unexpected Hiding Spots,” which achieved 1.1 billion views.
• Additionally, other TikTok videos that attracted considerable views during this period include Leah Halton’s lip sync with 988.2 million views
• Zach King’s viral hit video Glass and Cake Illusion with 967.1 million views
• Bella Porch’s lip-syncing of “M to the B” with 847.3 million views
• Wet Wall Illusion by Zach King with 660.5 million views
• With 514.9 million views, Naydollie’s beauty tutorial
• Sorrel Horse dancing to “Say It Right” with 456.9 million views
• Daexo’s an adorable baby laughing with 401.8 million views.

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Time Spent on TikTok by Users

• According to statistics from Sensor Tower in 2022, Android users spent an average of 95 minutes daily on TikTok.
• People have dedicated more time to TikTok than to any other social media platform in recent years globally.
• In 2023, adults in the US are reported to spend 55.8 minutes each day on TikTok, an increase from 45.3 minutes in 2021.
• In 2022, the average user in the US was expected to spend 82 minutes daily on TikTok’s Android application.
• Given the effects of screen time on individuals’ health and well-being, TikTok announced in 2023 that it would restrict screen time to one hour per day for minors.

Most Popular TikTok Creators

• As of May 2025, Khabane Lame holds the title of the most-followed TikTok creator, boasting over 162 million followers.
• Charli D’Amelio and MrBeast are the only other creators who have surpassed 100 million followers as of this writing.
• At the age of 21, Charli D’Amelio is also recognized as the youngest creator to enter the top 10.
• Jimmy Donaldson, known as MrBeast, occupies the 3rd position with 115.3 million followers.
• Bella Poarch is ranked 4th with 94 million followers.
• Zach King, who is 35 years old, is among the creators in the top 10 who are aged 30 or older.
• In total, 9 out of the top 15 creators are at least partially American.

Conclusion

With 1.59 billion monthly active users and an average daily usage time of 58 minutes, TikTok continues to be one of the most captivating platforms globally. Over 65% of its user base falls within the 18 to 34 age range.

In 2024, the application generated an impressive $23 billion in revenue, setting a record as the first non-gaming app to surpass $6 billion in in-app purchases. TikTok persists in shaping digital trends as the leading platform for short-form content, showcasing its significant influence on worldwide social media and entertainment.

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