Tumblr Statistics and Facts (2026)

Introduction

Tumblr Statistics: Tumblr made its first appearance in 2007 and swiftly emerged as a favored blogging platform for artists, gamers, writers, and marketers. Nevertheless, it began to lose momentum in 2014. Tumblr continues to be a fascinating blend of microblogging and social networking sites.

Despite experiencing numerous obstacles over the years, it still retains a core group of dedicated users, and it appears to be poised for an even greater resurgence among younger audiences. It reminds a sense of nostalgia for an earlier era of the internet. For many individuals, Tumblr signifies what the web once represented.

Although Tumblr may not have the billions of users that its competitors do, its community is remarkably active and committed. Below are the key statistics that characterize the platform today.

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• In 2025, there are projected to be 618 million blogs on Tumblr worldwide.
• As of July 2019, Tumblr statistics indicated that there were approximately 472 million registered accounts.
• 60% of users use Tumblr for entertainment purposes, whereas 12% use it to connect with family and friends.
• Tumblr has a mobile audience of 16.74 million in the United States, where users engage with the app multiple times each month.
• Among the younger demographic, 21% of U.S. adults aged 18 to 29 use Tumblr, representing a significant segment of young adults.
• On average, Tumblr users spend 20 minutes and 46 seconds on the site, with a bounce rate of 43.6%.
• 51.34% of the workforce consists of women, while 48.66% are men.
• According to Tumblr statistics, the total amount of content on the platform is approximately 171.5 billion posts shared across these platforms today.

General Tumblr Statistics

• David Karp and Marco Arment, the creators of Tumblr, collaborated to establish a microblogging and social networking platform based in New York, which was launched in 2007.
• The platform rapidly gained traction, closing in its acquisition by Yahoo! Inc., the owner of the web portal, in June 2013 for US$1.1 billion.
• As of July 2019, Tumblr statistics indicated that there were approximately 472 million registered accounts.
• At the same time, the platform experienced around 376 million unique visitors from various regions worldwide. However, these figures saw a significant decline following the implementation of a ban on adult content in December 2018, which was met with public disapproval.
• In August 2019, Automattic, the parent company of WordPress, purchased Tumblr for less than US$3 million, a stark contrast to the company’s market valuation in 2013.
• Tumblr facilitates diary-style entries, shares motivational content, and allows for the blogging of live events and television shows.
• It supports various post formats, including text, images, videos, quotes, links, chats, and audio.

Further

• Users have the option to engage with others, follow different blogs, or keep their content private.
• These profiles resemble those on Twitter, enabling users to follow celebrities, friends, or strangers. The platform’s fast-paced nature, rich media content, imagery, pop culture references, and informal language appeal mostly to young Millennials.
• While it may occupy a niche today, Tumblr once enjoyed exceptionally high user engagement prior to the content ban of 2018.
• 60% of users use Tumblr for entertainment purposes, whereas 12% use it to connect with family and friends.
• In March 2019, U.S. app users averaged nearly 118 minutes per month on the platform, ranking behind Facebook, Snapchat, Instagram, Twitter, and Reddit.
• In 2025, there are projected to be 618 million blogs on Tumblr worldwide.
• Every day, 12.8 million blog posts are published on Tumblr, with 11% of its users aged between 26 and 35 years, and the user demographic exhibits an equal gender distribution of 50%.

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Statistics of Tumblr Usage

• Tumblr has a mobile audience of 16.74 million in the United States, where users engage with the app multiple times each month.
• The gender distribution among Tumblr users is generally balanced, with women comprising 50% of this audience.
• This indicates a level of equality in both demographics, as the content on Tumblr is not specifically tailored for one type, yet it accommodates a wide range of tastes and preferences among both people.
• In fact, the primary target demographic is younger users aged 18 to 25, who represent 40% of the audience.
• Furthermore, approximately 30% of Tumblr’s traffic originates from Generation Y users.
• Additionally, 25% of U.S. internet users with an annual income between US$80,000 and US$100,000 are consistent Tumblr users.

Moreover

• User engagement on Tumblr remains robust; for example, in the third quarter of 2020, 31% of U.S. users accessed the application daily.
• Moreover, 88% of U.S. respondents reported using Tumblr at least once a month, indicating that a significant portion of the user base remains actively engaged.
• Among various age groups in the U.S., 11% of users aged 26 to 35 use Tumblr, while 10% of those aged 15 to 25 do the same.
• Conversely, very few users from older age brackets engage with Tumblr, with only 5% of individuals aged 46 to 55 using the platform.
• In 2020, the number of Tumblr users in the United States reached 29.4 million, an increase from 21 million five years prior.
• Its penetration rate among mobile users in the U.S. is 12.7%, in contrast to Facebook’s 90.6% reach among U.S. mobile users.
• On average, each mobile user in the U.S. accesses Tumblr 28.6 times per month, nearly once a day, while Facebook users engage with the app an average of 159.6 times monthly.
• Among the younger demographic, 21% of U.S. adults aged 18 to 29 use Tumblr, representing a significant segment of young adults.

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Tumblr Market Share and Revenue

• At the time when Tumblr was witnessing remarkable growth in 2013, it was acquired by Yahoo for an impressive $1.1 billion. Subsequently, in 2017, Verizon took control of the platform following its acquisition of Yahoo.
• During the peak of public discontent in 2019, Tumblr was sold once more, this time to Automatic, for a surprisingly low amount of merely $3 million.
• Although the precise revenue figures remain undisclosed, Tumblr generates income through its theme sales, sponsored days, sponsored video posts, and sponsored content.
• Presently, Tumblr holds a mere 0.28% share of the social media market. In comparison, Instagram commands 5.28%, YouTube 6.35%, Twitter 7.44%, while the dominant Facebook captures a staggering 73.12%.

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Tumblr Traffic Statistics

• Over the years, we have observed a notable decrease in traffic on the platform, particularly following the prohibition of adult content in late 2018, which contributed to such declines.
• In 2018, Tumblr reached its highest traffic with 521 million visits, but by 2019, this number had fallen to 370 million.
• This downward trend persisted into 2020, with traffic dropping to 318 million; however, 2021 experienced a slight increase to 327 million, suggesting a potential rebound in user interest.
• Nevertheless, the decline resumed in 2022, falling to 270 million, and continued to decrease to 213 million in 2023.
• Interestingly, Tumblr statistics reveal that average traffic for January and February 2024 surged to 386 million, marking a significant increase from the previous year.
• This sudden rise may have been influenced by modifications made to the platform, renewed engagement from niche communities, or viral content that attracted users back.
• Data from early 2024 suggests the possibility of a revival or a shift in usage patterns, despite several years of declining traffic.
• Tumblr.com ranks as the 103rd most visited website globally. As of February 2024, there are 222.7 million visitors on Tumblr, reflecting a decrease of 19.85 million visits from January 2024.
• On average, Tumblr users spend 20 minutes and 46 seconds on the site, with a bounce rate of 43.6%.

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Statistics of Tumblr Blogs

• Tumblr statistics reveal that over the years, it has hosted an increasing number of blogs, though not in a consistent manner. In 2011, the platform had approximately 17.5 million blogs.
• Subsequently, this number surged to over four times that amount in 2012, reaching 76.4 million; it nearly doubled again by 2013, totalling 141.4 million; by 2014, it had grown to 207.3 million; further growth in 2015 brought the total to 260.5 million; and in 2016, it reached 319.8 million.
• In 2017, the count increased to 373 million, and in 2018, it had climbed to 441.4 million blogs. The upward trend persisted in 2019, with 480.1 million blogs, and in 2020, the figure rose to 496.1 million.
• However, a notable decline was observed in recent years; in 2023, Tumblr reported having 572 million blogs, but this number decreased to 519 million in 2024, before rebounding to 618 million in 2025.
• This fluctuation may suggest an ongoing process of data correction, the deletion of inactive blogs, or a significant change in the methodology used for counting blogs during that period.
• Despite these inconsistencies, the overall trend illustrates that Tumblr has experienced remarkable growth since its inception, highlighting its sustained relevance to niche and creative communities.

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Tumblr Demographics

By Gender

• According to Similarweb, approximately 48.66% of males use Tumblr.
• On the other hand, the remaining 51.34% of users were females.

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By Age

• According to statistics from Similarweb, 38.99% of Tumblr users reported their age as being between 18 and 24.
• In total, 28.12% of Tumblr users fall within the 25 to 34 age range, while 13.66% are aged between 35 and 44.
• 8.54% of users are aged between 45 and 54 years,
• Additionally, 6.08% of Tumblr users fall within the 55 to 64 age range, while 4.6% of Tumblr users are over 65.

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Traffic Source

• Direct search is responsible for the largest portion of traffic to Tumblr.com, representing 66.65% of the website’s share, where desktop contributes 68.56%, and mobile devices contribute 31.44%.
• Around 4.03% of the share is made up of organic searches, whereas 26.64% comes from referrals.
• Statistics from SimilarWeb further indicate that the remaining sources include paid search (0.01%), social media (2.63%), email (0.02%), and display advertising (0.04%).

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By Country

• United States: 50.23% of traffic share with a change rate of +0.66%
• UK: 6.17% of traffic share with a change rate of -2.35%
• Canada: 5.22% of traffic share with a change rate of +0.18%
• Germany: 3.49% of traffic share with a change rate of -0.34%
• Australia: 2.85% of traffic share with a change rate of +1.56%
• Others: 32.04% of traffic share

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Tumblr Employee Statistics

• According to statistics from Tumblr, the company employs 2,437 individuals globally, showcasing a highly diverse workforce with a greater number of women than men.
• 51.34% of the workforce consists of women, while 48.66% are men.
• In terms of ethnic composition, the main group is white at 59.2%, followed by Asian at 14.3%, Black at 12.2%, Hispanic at 10.2%, and other ethnicities at 4.1%.

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• Language diversity is another notable feature of Tumblr’s employee demographic.
• Approximately half of the employees are Spanish speakers, and 16.7% are proficient in Mandarin, French, and Chinese.
• Regarding educational attainment, 76.5% hold a bachelor’s degree, 14.7% possess a master’s degree, and 8.8% have an associate degree.
• In terms of fields of study, 13.5% of Tumblr employees majored in communication, 10.8% in business, 8.1% in computer science, 5.4% in advertising, and 2.7% in management.
• As for educational institutions, 9.5% of Tumblr staff graduated from Fairfield University, while 4.8% are alumni of Brown University.

Moreover

• Age-wise, all employees at Tumblr are under the age of 30, evenly distributed across three distinct age categories: 33% are under 18, another 33% are between 18 and 20, and the remaining 33% fall between 20 and 30 years old.
• In terms of employee retention, 29% of Tumblr’s workforce has been with the company for less than a year. The percentages of those who have remained for one to two years, three to four years, 5 to 7 years, and eight to ten years are 17%, 8%, 14%, and 15%, respectively, while the final category includes those who have been employed for over eleven years.
• Tumblr statistics indicate that in terms of salary, 1.5% of employees earn less than US$25,000 annually; 16% earn between US$25,000 and US$40,000, and 24.7% earn between US$40,000 and US$60,000.
• The largest group, comprising 26.4%, earns between US$60,000 and US$100,000, closely followed by 26.3% who earn between US$100,000 and US$200,000. Additionally, 5% of employees earn more than US$200,000 per year.

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Tumblr Content and Engagement

• According to Tumblr statistics, the total amount of content on the platform is approximately 171.5 billion posts shared across these platforms today.
• The high volume and significance over time provide a gauge for the period when the site was particularly active and content-focused.
• The rate of user contributions is remarkable as well, with an average of 2,000 posts generated every second. This suggests that activity is ongoing nearly throughout the day.
• This swift posting frequency indicates that, even though it is classified as a niche platform, Tumblr possesses a healthy and engaged creator community.
• In examining the content types that are being shared, posts that contain images are leading.
• Approximately 78% of all posts on Tumblr consist of images, which align well with the visual culture and the platform’s popularity among artists, designers, and meme creators.
• The remaining content includes a variety of text, video, and audio posts, offering a diverse range of formats for self-expression.

Conclusion

According to Tumblr statistics, the platform has significantly maintained its position as the third most popular online blogging site globally.

Although there was a recent decline in traffic following the adult content ban in 2018, the platform is slowly recovering. Reports indicate this gradual improvement in performance, albeit at a slow rate, particularly noted in 2025.

This suggests that Tumblr is on the path to a resurgence, with the potential for a more substantial future increase by adjusting to users’ needs and growing trends in online engagement.

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