X User Statistics and Facts (2026)

Introduction

X User Statistics: Commonly referred to as Twitter, it ranks among the largest social media platforms globally. With more than 619 million active users each month across the globe, it is unsurprising that it has considerable influence. In 2023, Elon Musk acquired Twitter and subsequently rebranded it as X.

Following this transition from Twitter to X, the platform has experienced a steady increase in its global user base, even in the face of market difficulties. In 2025, the number of X users worldwide is expected to reach 440.2 million, indicating a 2.6% annual growth from 2024.

Although this growth is slower than in previous years, it signifies a consistent upward trend. The platform achieved a notable milestone in 2023, exceeding 400 million users for the first time, with a recorded total of 415.3 million users, a 4.5% rise from the year before. While the acquisition of Twitter was regarded as an argumentative decision at the time, X continues to show growth and developing patterns within its user demographic.

Editor’s Choice

• The Pew Research Center’s study indicated that 27% of U.S. users of X are college graduates.
• The leading countries in X usage are the U.S., Japan, and India.
• As of February 2025, the United States holds the largest share of X users at 20%.
• Together, the US and Japan represent about 1 in 3 (31.71%) of all X users.
• A mere 10% of X users are accountable for 92% of all posts.
• Nearly 3 out of 4 visits, or 74%, are attributed to direct traffic, which totals 3.57 billion hits.
• As per the most recent data, X has 245 million daily active users globally.
• Japan leads the world in Twitter usage, with users dedicating an average of 8 hours and 10 minutes each month.
• Saudi Arabia follows closely with an average of 8 hours and 1 minute.

General X User Statistics

• The Pew Research Center’s study indicated that 27% of U.S. users of X are college graduates.
• 27% of X’s user base consists of college graduates, while 78% earn between $70,000 and $100,000 each year.
• The leading countries in X usage are the U.S., Japan, and India.
• X mostly attracts male users, with 60.9% identifying as male. This pattern continues even when examining X’s demographics in the United States.
• According to the Pew Research Center, 25% of adult men in the U.S. have used X, whereas only 17% of adult women report the same. This positions X as one of the few social networks with a higher male user base compared to female users.
• Regarding age demographics, X remains particularly popular among Millennials, especially those aged 25 to 34, while it is less favored by teenagers. Users in this age group are also the most active on platforms such as Instagram, LinkedIn, and Facebook.
• Approximately 51% of the user base earns over $70,000 annually, and 27% earn more than $100,000 each year. This underscores the platform’s demographic of highly educated and high-income users.
• 2.67 billion visits were recorded through mobile devices (55.36%), while 2.16 billion were via desktop (44.64%).

Moreover

• Additionally, X experiences the highest usage rates in suburban areas (23%), with urban areas closely following at 22%.
• As of February 2025, the United States holds the largest share of X users at 20%.
• The positive aspect for brands aiming to connect with their X target audience is that the primary user base continues to show enthusiasm for the network. Some brands expressed doubts regarding the platform’s sustainability following its shift to private ownership. Nevertheless, X’s core user base remains engaged.
• In April 2024, approximately 0.5 billion visits were documented (87% on mobile). By February 2025, this number had increased to 4.83 billion, rising from 4.78 billion the previous month.
• Nearly 3 out of 4 (74%) visits are generated through direct traffic, which accounts for 3.57 billion hits.
• Overall, X attracts around 951 million unique visitors each month, reflecting a decrease of 2.11% from January 2025.
• Together, the US and Japan represent about 1 in 3 (31.71%) of all X users.
• The US, Japan, India, South Korea, and Brazil collectively constitute nearly half (46.88%) of X’s user base.
• A mere 10% of X users are accountable for 92% of all posts.
• These active users contribute an average of 157 posts per month, in contrast to just one post per month for the typical US adult on X.

Pin

X User Traffic Statistics

• According to SEMrush, in April 2024, approximately 0.5 billion visits were noted, with 87% of these happening on mobile devices.
• In February 2025, this number had increased to 4.83 billion, rising from 4.78 billion the previous month.
• 2.67 billion visits were recorded through mobile devices, representing 55.36%, while 2.16 billion were via desktop, accounting for 44.64%.
• Nearly 3 out of 4 visits, or 74%, are attributed to direct traffic, which totals 3.57 billion hits.
• Overall, X experiences around 951 million unique visitors each month, reflecting a decrease of 2.11% compared to January 2025.

Pin

Active Users on X

• Estimates suggest that X has more than 368 million active users around the globe.
• In the United States specifically, X has over 50.5 million active users monthly.
• Daily active users (DAUs) represent the count of distinct visitors that Twitter attracts within 24 hours. Twitter provides information on monetizable daily active usage (mDAU), which refers to the number of logged-in accounts recognized by Twitter that are capable of displaying advertisements.
• As per the most recent data, X has 245 million daily active users globally.
• Following Elon Musk’s acquisition of Twitter, updates regarding Twitter’s usage have become irregular, as the company is no longer publicly traded and does not routinely disclose usage statistics to the public.
• As a private entity, X asserts that it has between “200 to 250 million” daily active users worldwide.
• According to an analysis by Apptopia, X is estimated to have approximately 121 million daily active users, which is considerably lower than the figures reported by the company.
• As per the statement from X’s owner, Elon Musk, the platform had 600 million active users globally in May 2024.
• According to a declaration made by X’s CEO, Linda Yaccarino, the platform has over 500 million active users worldwide.

Pin

X User Demographics

By Age

• The majority of users of X, approximately 58%, are below the age of 35.
• Generally, young adults tend to hold a more positive view of X.
• Nearly half, or 41%, of individuals aged 18 to 34 express a favorable opinion of the social media platform, in contrast to only 24% of those who are 65 years or older.
• On the other hand, 26% of the 18 to 34 age group view X unfavorably. The demographic with the most negative perception of X is the 45 to 64 age group, where 42% have an unfavorable opinion.
• Only 2% of individuals aged 35 to 64 report that they have not heard of X (or Twitter).
• X is ranked as the sixth most popular social media platform among teenagers.
• In total, 23% of surveyed individuals aged 13 to 17 utilize X, which represents a decline from the 33% recorded in 2014/15.

Pin

By Region

• As of February 2025, the United States holds the highest percentage of X users at 20%.
• Combined, the United States and Japan account for approximately 1 in 3 (31.71%) of all X users.
• The United States, Japan, India, South Korea, and Brazil collectively represent nearly half (46.88%) of X’s user base.
• No other country surpasses the United States in the number of X users, which is around 100 million.
• Elon Musk stated that X experienced significant growth in early 2024.

Country

• The United States of America recorded 104 million active X users.
• Japan reported 70.9 million active X users.
• Indonesia had 25.2 million active X users.
• India had 24.1 million active X users.
• The United Kingdom had 22.9 million active X users.
• Germany had 21.6 million active X users.
• Turkey had 19.7 million active X users.
• Mexico had 16.9 million active X users.
• Brazil had 16 million active X users.
• Saudi Arabia had 15.7 million active X users.

Pin

By Gender

• As of January 2025, data indicates that users are nearly evenly divided at a 2:1 ratio between males (63.7%) and females (36.3%).
• The percentage of male users on X has increased by roughly 6% since January 2023.
• In January 2025, female users represented only 13.7 percent of the platform’s potential advertising reach in Southern Asia, compared to 14.3 percent in Middle Africa.
• In Eastern Asia, female users made up 47.9 percent of X’s advertising audience, while in South-Eastern Asia, they constituted 39.7 percent.

Pin

Time Spent by Users

• Japan leads the world in Twitter usage, with users dedicating an average of 8 hours and 10 minutes each month.
• Saudi Arabia follows closely with an average of 8 hours and 1 minute.
• Despite having the highest number of Twitter users, the United States ranks significantly lower in terms of time spent, with an average of 3 hours and 11 minutes per month on the platform.
• Ireland and South Africa occupy the 3rd and 4th positions in Twitter engagement, with users spending 6 hours and 53 minutes and 6 hours and 49 minutes per month, respectively.
• Countries such as Hong Kong, Vietnam, and Russia are at the lower end of the spectrum for time spent on Twitter, with users averaging less than 2 hours per month on the platform.

Most Followed X Accounts

• Elon Musk (@elonmusk) holds the title of the most followed individual on Twitter, having 221 million followers, surpassing Barack Obama (@barackobama), who ranks second with 130.1 million followers.
• Justin Bieber (@justinbieber) and Cristiano Ronaldo (@cristiano) are nearly neck and neck for the third and fourth positions, with 108.6 million and 115.5 million followers, respectively.
• Narendra Modi (@narendramodi) has amassed 108.8 million followers.
• Rihanna (@rihanna) and Katy Perry (@katyperry) are also among the top six, with 108.2 million and 104.5 million followers, respectively.
• Despite having his account suspended for a period, Donald Trump (@realdonaldtrump) still maintains a following of 107 million.
• NASA (@nasa) is recognized as the most-followed non-celebrity organization, with 86.9 million followers.
• Lady Gaga (@ladygaga) has a following of 81.8 million.
• Virat Kohli (@imvkohli) is the most followed sports personality from India, with 67.8 million followers, outpacing international sports icons such as LeBron James (@kingjames) and Neymar (@neymarjr).
• The leading news organizations by follower count are CNN Breaking News (@cnnbrk) and BBC Breaking News (@bbcbreaking), with 63.4 million and 41.8 million followers, respectively.

Pin

X Users’ Revenue

• In the first half of 2024, Twitter achieved a total revenue of $744 million.
• This comprised $405 million from the first quarter and $339 million from the second quarter.
• In comparison, Twitter reported a revenue of $3.4 billion in 2023.
• The company has two primary revenue streams: advertising services and data licensing. In 2023, Twitter earned $2.5 billion from advertising services and $0.9 billion from subscriptions and data licensing.
• In 2021, Twitter invested $167.1 million in advertising, an increase from $56.1 million in 2020.
• The company allocated $1.17 billion for sales and marketing, compared to just $887 million in 2020.
• Twitter’s net income was positive in 2018 and 2019. However, following the onset of the pandemic, the company faced a significant net loss of $1,135.63 million in 2020. According to 2021 data, the net loss was approximately $221.41 million.
• Despite only about 17% of Twitter’s users being from the United States, this demographic accounts for over 50% of the platform’s revenues.
• In 2023, Twitter generated $1.75 billion in revenue within the United States, while it recorded $1.65 billion in revenue from the rest of the world.
• Additionally, out of the total revenue of $4.4 billion generated by Twitter in 2022, $2.4 billion was sourced from the United States.

Conclusion

X is a significant social media platform that has influenced much of the modern internet age. It has expanded over the past ten years and continues to change. X serves as a medium for individuals to connect through tweets and retweets, while businesses, politicians, and public figures use it to improve their accessibility.

Despite recent controversies and challenges stemming from changes in ownership and branding, the platform’s user base remains positioned for growth and enhancement. Staying informed about the latest statistics and trends will improve your experience on X, whether you are a marketer or a casual user.

FAQs