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Introduction
Facebook Users Statistics: Despite the rise of many applications, Facebook still retains its status as the most widely used social media platform. The scale and variety of its user base in 2025 may surprise you, especially when compared with its competitors. As of April 2024, Facebook reported over three billion monthly active users (MAU). India has the largest Facebook audience in the world, with 378 million users documented in early 2024.
Furthermore, the United States, Indonesia, and Brazil each had more than 100 million Facebook users. Additionally, nearly 20% of global Facebook users were men who were between 25 and 34 years old, while around 13% of users were women within the same age range. Facebook has firmly established itself as the first social network to surpass one billion registered accounts globally.
As the flagship platform of Meta Platforms, which also includes Instagram, Facebook Messenger, and WhatsApp, Facebook continues to be the most widely used social media platform.
Editor’s Choice
- According to the most recent data, Meta, which is the parent company of Facebook, currently employs 67,317 individuals.
- The typical engagement rate on Facebook stands at 0.15%
- Facebook influencers encounter different engagement rates depending on the type of content, such as photos (0.08%), videos (0.17%), and status updates (0.18%).
- 69.94% of the traffic to Facebook originates from direct sources.
- Facebook receives approximately 11.57 billion visits to its website each month.
- In 2024, India ranks at the top with 39.73% of the population and with 581.6 million Facebook users, where the female users account for 31.5% and the remaining 68.5% users are male.
- Facebook experienced a user growth rate of 5.5% from Q4 2022 to Q4 2023
- As per the most recent investor report from Meta, Facebook currently has 3.065 billion monthly active users.
- According to the most recent statistics, Facebook has 2.11 billion daily active users.
- 51% of social media users indicate that they use Facebook to buy goods online.
- 33% of adults in the U.S. regularly obtain news from Facebook.
- In the fourth quarter of 2023, 1.1 billion accounts were deleted.
General Facebook Users Statistics
- As of April 2024, Facebook has surpassed three billion monthly active users (MAUs).
- At the start of 2024, India had the largest user base on Facebook, totalling 378 million users.
- The user count in the United States, Indonesia, and Brazil each exceeded 100 million.
- Approximately 20% of global Facebook users are men aged 25-34, while around 13% are women in the same age bracket.
- According to Facebook statistics, in the first quarter of 2024, 18.7% of the news feed content for U.S. users consisted of posts from friends.
- Most of the content in the news feed does not include links.
- Facebook also faces challenges related to misinformation and harmful content.
- In the fourth quarter of 2023, 1.1 billion accounts were deleted.
- During this timeframe, 7.6 million pieces of content were reported for bullying and harassment.
- A survey conducted in 2024 revealed that 44% of participants viewed Facebook as the most crucial social media platform for marketers.
- Approximately 83% of marketers identified increased exposure as the primary advantage of social media marketing.
- There were significant benefits in terms of traffic and acquiring new customers.
- About 38% of marketers planned to improve their marketing strategies through Facebook.
- Social media companies, including Facebook, are exploring alternative revenue streams beyond advertising.
- Subscribers now have the option to pay for ad-free versions of Meta’s services.
- Statistics from Facebook indicate that younger users are the most active, with 40% of U.S. users aged 18-24 willing to pay, compared to only 5% of those aged 55-64.
- Facebook is currently facing competition from TikTok and evolving user expectations.
- The emergence of Generation Z will necessitate that Facebook provide more personalized and engaging content.
Facebook Usage Statistics
- 31.9% of organic views on U.S. Feed originate from in-Feed recommendations.
- U.S. mothers collectively spend 24,269,000 minutes on Facebook and Messenger each month.
- 93% of Facebook users in the U.S. report using the app to stay connected with friends and family.
- 33% of adults in the U.S. regularly obtain news from Facebook.
- In the second quarter of 2024, the number of monthly active users on the platform had increased to 3.065 billion, following the achievement of the 3 billion user milestone a year earlier.
- On average, American users dedicate approximately 30.8 minutes daily to Facebook, which is less than the time spent on other platforms such as TikTok, Instagram, and even X.
- The typical Facebook user spends just under 20 hours per month on the platform.
- 81.8% of Facebook users access the platform exclusively through a mobile device.
- 30% of adults in the U.S. use Facebook to regularly receive their news updates.
- 72.6% of Facebook users engage with the platform to communicate with friends and family.
- More than half of active Facebook users leverage the platform to research brands or products.
- By the end of 2024, Facebook anticipates reaching 64.6 million shoppers.
- 19% of consumers in the U.S. recruit their online shopping searches on Facebook.
- Among Facebook shoppers, 77.7% used Marketplace, 14.2% accessed Facebook Shops, and 8.15% used Messenger for their purchases.
- 1.8 billion Individuals engage with Facebook Groups each month, with over half of these individuals being members of five or more groups.
- 51% of social media users indicate that they use Facebook to buy goods online.
User Demographics
Facebook DAU
- According to the most recent statistics, Facebook has 2.11 billion daily active users (DAUs), representing 68.85% of its overall monthly active users.
- On a global scale, 39.07% of active internet users log into Facebook on a daily basis, while 26.31% of the total world population interacts with the platform every day.
Facebook MAU
- As per the most recent investor report from Meta, Facebook currently has 3.065 billion monthly active users.
- Meta’s range of products, which includes Facebook, Instagram, WhatsApp, and Messenger, collectively reaches 3.98 billion monthly active users (MAPs).
- WhatsApp has achieved 2 billion monthly active users, with a considerable number of these users also using other services within the Meta ecosystem.
- Instagram has over 2 billion monthly active users, and a substantial segment of these users is likely to be active on other Meta platforms as well.
- In the past year, the total number of monthly active users across Meta’s family of products has increased by 6.5%.
- Meta services are accessed by 73.7% of the global active internet user base each month.
- Almost half of the world’s population, specifically 49.63%, interacts with Meta’s platforms on a monthly basis.
Age
- According to data from Similarweb, 15.90% of Facebook users indicated that their age falls between 18 and 24.
- In total, 25.04% of Facebook users are in the 25 to 34 age bracket, whereas 18.64% belong to the 35 to 44 age group.
- 16.28% of users are in the 45 to 54 age range.
- Furthermore, 14.21% of Facebook users are aged between 55 and 64, while 9.92% of Facebook users are aged 65 and older.
Gender
- According to Similarweb, approximately 55.13% of males use Facebook.
- On the other hand, the remaining 44.87% of users were females.
Device
- In detail, smartphones are responsible for 52.63% of the total Facebook users, while desktop devices make up the remaining 47.37%.
Marketplace
- Facebook Marketplace has 1.23 billion active users spanning 70 countries. This indicates that 15.18% of the global population engages in shopping on Facebook’s marketplace.
- Additionally, it signifies that 40.13% of Facebook’s monthly active users participate in shopping on this platform.
Facebook User Growth Rate
- From Q1 2011 to Q1 2012, Facebook’s user base grew by 41.4%, marking one of its strongest expansion phases.
- Between Q1 2012 and Q1 2013, the platform recorded a 24.5% increase in users.
- User growth stood at 22.4% from Q1 2013 to Q1 2014.
- A 16.7% rise in users was observed between Q1 2014 and Q1 2015.
- From Q1 2015 to Q1 2016, Facebook achieved a 16.5% growth rate.
- The period between Q1 2016 and Q1 2017 saw user numbers climb by 17.8%.
- Growth moderated to 12.9% from Q1 2017 to Q1 2018.
- Between Q1 2018 and Q1 2019, user expansion slowed to 7.8%.
- From Q1 2019 to Q1 2020, the company posted an 11% growth rate.
- A notable 15.3% increase was recorded between Q1 2020 and Q1 2021.
- User growth declined to 4.4% from Q1 2021 to Q1 2022.
- Between Q1 2022 and Q1 2023, growth further adjusted to 3.9%.
- From Q2 2022 to Q2 2023, the platform reported a 4.9% rise in users.
- The period between Q3 2022 and Q3 2023 reflected a 5.1% growth rate.
- Between Q4 2022 and Q4 2023, user growth reached 5.5%.
Facebook Users by Country
- In 2024, India ranks at the top with 39.73% of the population and with 581.6 million Facebook users, where the female users account for 31.5% and the remaining 68.5% users are male.
- Followed by the US with 80.57% of the population and with 279.8 million Facebook users, where the female users account for 53.8%, and the remaining 46.2% of users are male.
| Country | Population (%) | Facebook Users | Female Users (%) | Male Users (%) |
|---|---|---|---|---|
| India | 39.73% | 581.6M | 31.50% | 68.50% |
| US | 80.57% | 279.8M | 53.80% | 46.20% |
| Brazil | 82.28% | 175.1M | 55.30% | 44.70% |
| Indonesia | 60.90% | 174M | 46.20% | 53.80% |
| Mexico | 84.43% | 111.4M | 52.10% | 47.90% |
| Philippines | 87.61% | 102.3M | 53% | 47% |
| Vietnam | 84.76% | 86.1M | 51.10% | 48.90% |
| Japan | 50.12% | 61.7M | 55.90% | 44.10% |
| Pakistan | 23.67% | 60.4M | 23.50% | 76.50% |
| Nauru | 64.86% | 7.8K | 50% | 50% |
| Cook Islands | 57.30% | 7.6K | 52.60% | 47.40% |
| Anguilla | 44.81% | 6.6K | 53% | 47% |
| Montserrat | 64.23% | 2.8K | — | — |
- The country with the fewest users is Montserrat, with 2.8 thousand Facebook users among 64.23% of the population.
Countries that Banned Facebook
- Austria is recognized for eliminating posts that deny the Holocaust of World War II.
- Bangladesh has been blocked on several occasions to prevent pornography and “offensive” political content, as well as to suppress political unrest.
- China has enforced a ban since 2009, while allowing the development of a censored version that the government would permit to continue.
- Egypt was briefly blocked in 2011 to address political unrest.
- France is acknowledged for banning posts that deny the Holocaust of World War II.
- Sri Lanka experienced multiple brief blocks multiple times between 2018 and 2019 to manage political unrest.
- Sudan was temporarily blocked in 2018 to address political protests.
- Syria was blocked from 2007 to 2011 and again in early 2011, under the pretext of promoting violence against the authorities. It is known that nationwide filtering and blocking of political content occurs.
- Tajikistan has been temporarily blocked on several occasions due to negative remarks about the governing class.
- Thailand blocked users who illegally disapproved of the governing domain in 2020.
- Tunisia is recognized for blocking posts or users who are critical of the government.
- Turkey has implemented multiple blocks to suppress political unrest.
- In the United Kingdom, pages associated with radical anti-government activists were removed following their arrests in 2011 and 2018.
- Vietnam was briefly blocked in 2016 to manage political unrest.
Facebook Traffic Statistics
- Facebook receives approximately 11.57 billion visits to its website each month. According to the most recent data, Facebook.com was accessed 12.7 billion times in the month of November alone.
- On average, a visitor to Facebook spends 14 minutes and 55 seconds on the site, navigating through 7.05 pages.
- The bounce rate for Facebook.com stands at 30.16%.
- Furthermore, 69.94% of the traffic to Facebook originates from direct sources.
- Around 24.15% of the share is made up of organic searches, whereas 2.93% comes from referrals.
- Statistics from SimilarWeb further indicate that the remaining sources include paid search (0.21%), social media (2.58%), email (0.11%), and display advertising (0.08%).
Facebook Influencer Statistics
- Facebook influencers encounter different engagement rates depending on the type of content, such as photos (0.08%), videos (0.17%), and status updates (0.18%).
- On average, brands allocate around $214 for each collaboration with Facebook influencers, highlighting the platform’s significance in marketing strategies.
- The global creator economy is anticipated to expand from $191 billion in 2025 to $528.39 billion by 2030, creating more opportunities for influencers.
- More than 71% of brands intend to boost their influencer marketing budgets in 2025, underscoring its effectiveness in reaching target audiences.
- The influencer marketing sector is expected to attain a global value of $22.2 billion in 2025, indicating substantial growth and investment.
- In 2025, over half of brands are expected to increase their influencer marketing budgets, with some dedicating as much as 30% of their overall marketing budgets to this approach.
- 85.8% of marketers consider influencer marketing to be effective, demonstrating its significance in digital marketing strategies.
Engagement Statistics
- The typical engagement rate on Facebook stands at 0.15%, which is lower compared to engagement rates on other social media platforms.
- Video posts yield 59% greater engagement than other content formats, establishing them as the most effective type for capturing the attention of the audience.
- Posts that incorporate a variety of Facebook reactions (such as Love, Wow) see a 4.9% increase in engagement rates compared to those that receive only Likes.
- Facebook posts that use hashtags witness a 60% rise in interactions, thereby improving content discoverability and audience engagement.
- Photo posts receive 53% more likes than text-only posts, demonstrating that visual content garners higher engagement on Facebook.
Facebook Business Statistics
- More than 200 million businesses use Facebook applications to engage with customers worldwide, highlighting the platform’s significant impact in the business sector.
- Approximately 86% of social media marketers incorporate Facebook into their strategies, underscoring its importance in digital marketing and audience interaction.
- A total of 91% of organizations maintain a presence on Facebook, thereby playing a crucial role in business communication and customer engagement.
- Over 90 million small and medium-sized enterprises leverage Facebook Pages for advertising, demonstrating the platform’s accessibility for smaller businesses.
- In the fourth quarter of 2024, Meta Platforms announced a 21% rise in revenue, reaching $48.38 billion, largely fueled by advertising.
- 78% of American consumers have found retail products to buy through Facebook, improving its effectiveness in customer acquisition.
- Mobile advertisements constitute about 94% of Facebook’s overall advertising revenue, highlighting the necessity of mobile-optimized content.
- The average cost per click (CPC) for Facebook ads across various industries is $1.72, serving as a standard for advertising budgets.
Facebook Employees Statistics
- According to the most recent data, Meta, which is the parent company of Facebook, currently employs 67,317 individuals.
- This represents a 22.16% reduction in Meta’s workforce in comparison to 2022.
- In December 2022, Facebook had a total of 86,482 employees, underscoring a notable decline in personnel over the course of the past year.
Conclusion
Social media companies are exploring alternative revenue streams beyond advertising, and Facebook users now have the option to pay for ad-free versions of Meta’s services. Younger users are more inclined than their older counterparts to subscribe, with 40% of social media users in the United States aged 18 to 24 indicating their willingness to pay a subscription fee, in contrast to only five percent of users aged 55 to 64.
As the most widely used social network, Facebook is contending with a somewhat negative image and increasing competition from platforms like the social video app TikTok. The rise of Generation Z as consumers will necessitate that Facebook evolves, as younger generations demand continuous and personalized entertainment from their social media platforms.
FAQs
Which age group uses Facebook the most?
A recent analysis of Facebook’s age demographics indicates that the age bracket with the largest number of Facebook users is between 25 and 34 years old. This group accounts for 30.8% (or nearly one in three) of all active Facebook users.
Which nation has the highest number of Facebook users?
India leads the world in Facebook users. As of early 2024, the country had approximately 378 million Facebook users, according to Statista. This figure is considerably greater than that of any other nation. The United States ranks second, with about 193.8 million users.
Which gender is more widespread on Facebook?
Although male users make up the majority of global Facebook users, female users are generally more engaged on the platform. Recent statistics reveal that females who use Facebook prefer to “like” an average of 12 posts each month, whereas male users do so only 10 times.
Who are the five most followed individuals on Instagram?
As of July 2025, the five most followed accounts on Instagram are: Instagram (692 million followers), Cristiano Ronaldo (660 million followers), Leo Messi (506 million followers), Selena Gomez (418 million followers), and Kylie Jenner (400 million followers).
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