VK Statistics and Facts (2026)

Introduction

VK Statistics: VK, widely recognized for its social networking platform VKontakte, has changed into a substantial digital ecosystem. The company’s remarkable financial growth is highlighted by a revenue increase to nearly 133 billion Russian rubles in 2023. This progress is particularly significant given the net losses experienced from 2020 to 2022, followed by a turnaround in 2023 that yielded a net profit of around 34 billion Russian rubles.

Founded in 2006 by Pavel Durov, who is also the CEO of Telegram, VK stands as one of the most valuable internet enterprises in Russia. In 2014, it was integrated into the Mail.ru Group, which was subsequently rebranded as VK in 2021. The primary revenue stream for the company is advertising. In 2021, VK reported a 14.6 billion annual net income of Russian rubles, with a total of 7.22 billion Russian rubles in earnings before income taxes.

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• VK is the leading social media platform in Russia. It ranks as the sixth most-visited website on the internet within the country, surpassing both Instagram and Twitter.
• VK users located in Russia were estimated to have reached 62.59 million in 2022.
• Russian users of VK comprised 82.61% of the global VK user base.
• The cumulative number of registered VKontakte users exceeds 400 million.
• Direct search constitutes the largest share of traffic to VK.com, accounting for 58.60% of the website’s traffic, with desktop contributing 66.89% and mobile devices contributing 33.11%.
• The bounce rate on VK’s platform stands at 31.09%.
• The average duration of videos on VK has increased by 49% in the past year.
• In 2021, VK achieved a remarkable revenue of ₽126 billion ($1.764 billion), marking a substantial rise from the ₽100 billion ($1.407 billion) it earned in 2020.

General VK Statistics

• VK is the leading social media platform in Russia. It ranks as the sixth most-visited website on the internet within the country, surpassing both Instagram and Twitter.
• VK was established on October 10, 2006, in Saint Petersburg, Russia. At the time this article was composed, this social network had been operational for 15 years.
• On October 12, 2021, the VKontakte brand underwent a rebranding. Currently, the official designation of this social media platform is VK. Users accessing the old domain are automatically redirected to the new one.
• Recent statistics indicate that VK is a widely used social media platform in Belarus, the Baltic States, Moldova, Kazakhstan, and Kyrgyzstan.
• Previously known as VKontakte, VK was the dominant social network in Ukraine until it was prohibited by the government in 2017.
• In 2021, VK reported a remarkable revenue of ₽126 billion ($1.764 billion), marking a substantial increase from the ₽100 billion ($1.407 billion) earned in 2020.
• There are signs that the total number of VKontakte (VK) accounts may have exceeded 1 billion.
• At the beginning of 2021, VK was estimated to have around 67 million Monthly Active Users (MAUs).
• VK users located in Russia were estimated to have reached 62.59 million in 2022.
• As of 2021, a report from VKontakte revealed that approximately 15 billion messages are exchanged on the platform each day.

VK Users Statistics

• As of August 2018, VK had a minimum of 500 million accounts. In the year 2022, it had established itself as one of the top 10 most-visited websites in Russia.
• There are signs suggesting that the total number of VKontakte (VK) accounts may have even exceeded 1 billion.
• Russian users of VK comprised 82.61% of the global VK user base.
• At the beginning of 2021, VK was estimated to have around 67 million Monthly Active Users (MAUs).
• Beyond the substantial number of MAUs, VK also showed a remarkable engagement rate, with users frequently returning to the application to post, comment, and engage with content produced by others.
• The number of VK users located in Russia is estimated to have reached 62.59 million in 2022.

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Usage Statistics of VK Platform

• In 2021, VK had over 72 million active users in Russia and more than 97 million active social media users globally.
• On average, users on both mobile and desktop platforms dedicate 37 minutes each day to Russia’s leading social media platform.
• Daily, 15 billion messages are exchanged by individuals using this social media for communication.
• The cumulative number of registered VKontakte users exceeds 400 million.
• 47% of Russian users visit the VK website daily.
• According to VK statistics, 66% of VK members engage with additional digital products provided by the VK Company.
• Videos shared on this social media platform receive approximately 960 million views each day.
• 70% of businesses leverage this social media to enhance their online presence, allowing them to establish a public company page and initiate advertising campaigns.
• At the close of 2020, it ranked as the 9^th most popular social media platform in South America.

Further

• VK serves as a primary source of news and information for many individuals in Russia, with 14% of users in the country relying solely on this website for their news updates.
• The use of social media for online education in Russia is significant. Making it the 3^rd most favored platform for promoting online schools in the country.
• The VK Messaging application ranks as the third most widely used app for sending messages and making calls in Russia, following Viber and WhatsApp.
• As per VKontakte statistics, sports organizations primarily use this social media platform to build their online audience.
• Every user of VK has the ability to express likes, with over 1 billion likes shared daily on the platform.
• There are 11.2 million users of the social network who exclusively use VK, avoiding alternatives such as Instagram, Twitter, or Facebook.
• A significant 53% of the VK audience expresses a desire to remain informed about the latest advancements in technology.
• The VK mobile application is the sixth most popular app in the Russian market, surpassing Facebook, Twitter, and even TikTok.
• Despite VK being blocked in Ukraine, it continues to be the seventh most popular social networking site within the country.

Moreover

• This social network accommodates 85 languages, including some of the rarest. Russian-speaking users have the option to select language versions that are Soviet and Pre-Revolutionary.
• VK Ads can be targeted to audiences in Eastern Europe and Russia, and it is important to note that Facebook ads are not displayed on the VK social media platform at all.
• Less than 0.1% of Internet users in the United Kingdom use Russian Facebook for reading news and sharing messages on a daily basis.
• According to VK statistics, movies and TV series are the most frequently discussed subjects among VK users in Russia, with a 46% engagement rate among social media users.
• The proportion of users who are open to advertising in exchange for access to free content stands at 54%.
• VK leads in B2C sales within Russia, accounting for approximately 15% of online sales conducted through this social media site.
• Users in Russia are most active on the largest social network in the country on Mondays.
• VK is the third most popular online platform for video viewing in Russia, following YouTube and Yandex, a local search engine.

VK Demographics Statistics

Gender

• According to Similarweb, around 59.31% of VK users are male.
• Conversely, the remaining 40.69% of users are female.

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Age

• As per Similarweb statistics, 21.75% of VK users are aged between 18 and 24.
• A total of 27.39% of VK users belong to the 25 to 34 age group, while 17.63% are in the 35 to 44 age range.
• Additionally, 13.58% of users are aged between 45 and 54 years,
• Furthermore, 11.69% of VK users are within the 55 to 64 age range, and 7.97% of VK users are over 65.

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Device

• Specifically, smartphones account for 34.20% of total VK usage, while desktop devices constitute the remaining 65.80%.

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By Traffic Source

• Direct search constitutes the largest share of traffic to VK.com, accounting for 58.60% of the website’s traffic, with desktop contributing 66.89% and mobile devices contributing 33.11%.
• Approximately 33.65% of the traffic share is derived from organic searches, while 5.26% is sourced from referrals.
• Data from SimilarWeb also reveals that other sources include paid search (0.01%), social media (2.33%), email (0.12%), and display advertising (0.04%).

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By Country

• Russia: 86.27% of traffic share with a change rate of -1.17%
• Belarus: 2.25% of traffic share with a change rate of -3.06%
• Kazakhstan: 1.17% of traffic share with a change rate of +5.52%
• Germany: 1.14% of traffic share with a change rate of -5.13%
• United States: 1.08% of traffic share with a change rate of +9.81%

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VK Traffic Statistics

• The website receives approximately 3 billion page views daily.
• 39% of users engage with the leading Russian social media platform exclusively through mobile devices.
• One out of every four VK subscribers uses only the desktop version.
• One-third of Russian Facebook users access both the desktop and mobile versions.
• The bounce rate on VK’s platform stands at 31.09%.
• Recent VK statistics indicate that 76% of VK traffic is direct, with most users either using mobile applications or having the website saved as a bookmark in their browsers.
• Typically, the VK application is the first one that both people in Russia launch on their devices.
• 13.27% of Russian Facebook traffic originates from web searches, while 3.68% comes from referrals.
• An impressive 99.83% of traffic is organic, with various iterations of the site’s name being the most frequently searched keywords.
• Only 0.17% of traffic is paid, primarily generated by companies promoting their businesses through this social media platform.
• VK is the leading application used across all age demographics in Russia.
• Mail.ru and Yandex.ru serve as the main referral sources driving traffic to the website.
• 3.56% of traffic is sourced from other social media platforms, and 2.3% is derived from YouTube.

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VK Growth Statistics

• Based on forecasts derived from VKontakte statistics, it is anticipated that the number of active users on Russian Facebook will reach 93 million by the end of 2025.
• The proportion of VK users in Italy has decreased from 0.4% to 0.1% over the past three years.
• In the last five years, the count of unique visitors has risen by 33%.
• Facebook serves as a traffic source for VK; however, only 0.09% of the traffic originates from the world’s most popular social media platform.
• The average duration of videos on VK has increased by 49% in the past year.
• According to VK statistics, user engagement has increased by 20% since the onset of the pandemic. Which coincided with the halt of international tourism and the implementation of lockdowns.
• Each year, the number of users accessing this social media platform via mobile phones grows by 3.1%.

Statistics of VK Revenue

• In 2021, VK achieved a remarkable revenue of ₽126 billion ($1.764 billion), marking a substantial rise from the ₽100 billion ($1.407 billion) it earned in 2020.
• This notable growth was stopped by the company’s effective strategies, which included a strong emphasis on digital marketing and technological advancements.
• VK’s heightened commitment to improving customer experience and satisfaction also played a vital role in its success. As demonstrated by its expanding customer base and increasing loyalty.
• Throughout the fiscal year of 2021, VK’s online advertising revenue experienced significant growth, totalling 48.61 billion Russian rubles ($680.512 million).
• This represents a considerable increase compared to the prior year, suggesting that the company has successfully leveraged the opportunities presented by the digital marketplace.
• Given the rising demand for online services and products, VK’s online advertising revenue is anticipated to continue its upward trend in the upcoming years.

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VK Employee Statistics

• VK.com, a social networking site established in Russia in 2006 by Pavel Durov and his sibling Nikolai, presently has a workforce exceeding 10,000 individuals.
• As it grows internationally, VK.com has launched offices in Moscow, Kyiv, the United States, and China to explore new market opportunities.

Conclusion

VK Statistics: VK is acknowledged as one of the foremost digital service providers in Russia, alongside Yandex, Sber, and Tinkoff. Among its most prominent offerings are Mail.ru, an email service, and Dzen, a content creation platform that VK acquired from Yandex in 2022.

The websites of VK, Dzen, and Mail.ru are among the most frequently visited in the country, with VK achieving the highest in-app revenue. Moreover, in recent years, VK has shown significant financial growth and an expansion of its user base, which can be largely attributed to its dominance in the Russian e-commerce, social media, and digital services industries.

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