Introduction
Weibo Statistics, Weibo, an abbreviation for microblogging in Chinese, serves as a fundamental element of social media in mainland China. Among the various platforms available, Sina Weibo stands out as the most influential microblogging site, frequently compared to Twitter by international media.
Numerous data sources reveal that as of 2022, Weibo holds a significant position among China’s top social media platforms, with a monthly active user base approximately 3.6 times larger than that of Xiaohongshu.
According to 2022 data, Sina Weibo remains a powerful entity in China’s social media environment, boasting nearly 600 million monthly active users. The platform primarily attracts individuals aged 19 to 29 and exhibits impressive monthly and daily engagement statistics. Notably, 95% of these users access the platform through mobile devices, highlighting its mobile-focused nature.
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- Weibo was established in 2009. As of now, it is utilized by 248 million individuals daily.
- The advertising revenue for Weibo in 2020 amounted to $1.49 billion, which is a 3% decrease from 2019’s figure of $1.53 billion.
- Weibo made around $1.98 billion in 2021 in advertising and marketing.
- The estimated daily advertising revenue of Sina Weibo, derived from website traffic, amounts to $35,038.09.
- Direct search constitutes the largest segment of traffic to Weibo.com, representing 82.18% of the website’s traffic, with desktop contributing 81.94% and mobile devices contributing 18.06%.
- The average time spent on Sina Weibo is 10 minutes.
General Weibo Statistics
- Weibo was established in 2009. As of now, it is utilized by 248 million individuals on a daily basis.
- Its monthly active user count stands at 582 million. In contrast, 322 million individuals engage with Twitter each month.
- Nearly all users (94%) access Weibo through their smartphones.
- Weibo’s total revenue for 2020 was $1.69 billion, reflecting a 4% decline from its 2019 revenue of $1.77 billion.
- The advertising revenue for Weibo in 2020 amounted to $1.49 billion, which is a 3% decrease from 2019’s figure of $1.53 billion.
- Currently, Weibo is valued at approximately $5.2 billion. At its highest point, its value reached $29 billion.
- 80% of the app’s user base consists of individuals under the age of 30.
- The company employs roughly 5,000 staff members.
- In 2021, the Chinese government imposed a fine of $210 million on Weiya for alleged tax avoidance.
- Additionally, Sina Weibo enjoys immense popularity in North America, generating 2 million posts daily!
Weibo Users Statistics
- Weibo achieved 100 million daily posts in March 2012.
- In 2013, Weibo reached another significant milestone with 54 million daily active users.
- In 2013, Weibo had amassed 500 million registered users.
- Currently, Weibo has 582 million monthly users.
- The platform has 248 million daily users.
- Former British Prime Minister David Cameron gained 194,000 followers on Weibo within just three days.
- Cameron established his Weibo account in 2013 during his visit to China, and he quickly garnered nearly 200,000 followers on the social media platform in just three days.
- Weibo introduced a variety of new social media features.
- A remarkable 94% of users access Weibo through smartphones.
- Additionally, 80% of Weibo users are under the age of 30.
Weibo Revenue Statistics
- The Weibo social media platform generates approximately $1.69 billion annually.
- Notably, Weibo’s advertising revenue constitutes a significant portion of this total, with advertising contributing $1.49 billion. Furthermore, the revenue from value-added services in 2020 amounted to $203.8 million.
- The current value of Weibo stock is around $21.
- It reached its highest point in February 2018 at $160. At present, it is available at a discounted price of just $21.
- Weibo’s market capitalization peaked at $29 billion.
- Currently, it stands at $5.2 billion. It is clear that fluctuations in stock price closely align with the overall market capitalization, at least in this instance.
- According to Barron, several factors contribute to Weibo’s declining performance since 2018, including the weakening Chinese economy and the growing competition within the Chinese social media sector.
- CNN anticipates that Weibo stock will experience growth over the next 12 months.
- The forecast for Weibo stock over the next year is entirely optimistic. The most favorable projections suggest it could rise to $56. A more cautious estimate places it around $33, while even the most pessimistic analysts expect some growth, albeit minimal.
- In 2020, Weibo employed 5,000 individuals.
- Weibo’s celebrity-sponsored posts can reach up to $150,000.
- Weibo made around $1.98 billion in 2021 in advertising and marketing.
Ad Revenue Weibo Website Statistics
- The estimated daily advertising revenue of Sina Weibo, derived from website traffic, amounts to $35,038.09.
- $1,051,142.70 represents the estimated monthly advertising revenue of Sina Weibo, based on website traffic.
- The estimated annual advertising revenue of Sina Weibo, calculated from website traffic, totals $12,788,902.85.
Weibo Ads Statistics
- The typical organic post view on Weibo ranges from 10% to 15%. In order to gain more followers, there are three categories of paid advertising options available.
- Sponsored Post: This option promotes content to both existing and potential followers.
- Weibo Tasks: This feature enables advertisers to compensate other accounts for reposting, thereby reaching targeted audiences.
- Fensi Tong (粉丝通): This is the most recognized paid advertising option on Weibo, offering more precise targeting capabilities, such as interests, gender, location, and devices. Advertisers have the choice between CPM (CNY 0.5/1000 impressions) and CPC (CNY 0.5/effective engagement).
- Companies or organizations frequently utilize Fensitong and compensate prominent Sina Weibo users (typically those with over one million followers) to promote to their followers.
Weibo Demographics Statistics
Gender
- According to Similarweb, nearly 69.13% of Weibo users are male.
- In contrast, the remaining 30.87% of users are female.
Age
- As per Similarweb statistics, 18.45% of Weibo users are in the 18 to 24 age group.
- A total of 36.37% of Weibo users fall into the 25 to 34 age category, while 20.99% are in the 35 to 44 age range.
- Moreover, 12.31% of users are aged between 45 and 54 years,
- Additionally, 7.30% of Weibo users are in the 55 to 64 age range, and 4.57% of Weibo users are over 65.
Device
- In particular, smartphones account for 20.98% of total Weibo usage, whereas desktop devices constitute the remaining 79.02%.
Traffic Source
- Direct search constitutes the largest segment of traffic to Weibo.com, representing 82.18% of the website’s traffic, with desktop contributing 81.94% and mobile devices contributing 18.06%.
- Approximately 8.78% of the traffic share originates from organic searches, while 8.39% is derived from referrals.
- Data from SimilarWeb also reveals that other sources include paid search (0.00%), social media (0.60%), email (0.02%), and display advertising (0.03%).
Country
- China: 90.42% of traffic share with a change rate of -2.37%
- Hong Kong: 2.32% of traffic share with a change rate of -5.12%
- Taiwan: 2.10% of traffic share with a change rate of +0.09%
- United States: 1.56% of traffic share with a change rate of +0.23%
- Singapore: 0.62% of traffic share with a change rate of -3.75%
Popular Weibo KOL (Travel) Statistics
- #1. Shenwei (神威) has 9.69 million followers on Sina Weibo and is recognized as the leading Chinese KOL travel influencer.
- #2. Aznan (阿滋楠) has 7.82 million followers on Sina Weibo.
- #3. Molly (貓力) enjoys a following of 6.9 million on Sina Weibo.
- #4. Layla (蕾拉小姐) has 5.2 million followers on Sina Weibo.
- #5. Nono (抬头看风景) counts 5.12 million followers on Sina Weibo.
- #6. Janice (简妮) has 4.84 million followers on Sina Weibo.
- #7. 羽晗 (Winnie) has 4.51 million followers on Sina Weibo.
- #8. Claire (小爱) has 4.27 million followers on Sina Weibo.
Popular Weibo (Beauty) KOL Statistics
- #1. Kevin Chou (凯文老师) has amassed 54.65 million followers on Sina Weibo.
- #2. Doctor P (小P老师) boasts 35.8 million followers on Sina Weibo.
- #3. Pony_朴惠敏 enjoys a following of 13.6 million on Sina Weibo.
- #4. 张沫凡MOMO has 13.4 million followers on Sina Weibo.
- #5. Echo (桃小小) counts 11.9 million followers on Sina Weibo.
- #6. Jun (俊平大魔王) has a following of 9.04 million on Sina Weibo.
- #7. 滕雨佳Amiu has 7.22 million followers on Sina Weibo.
Weibo Popular Topics
- Entertainment News and Celebrity: 77% of users on Sina Weibo.
- News and Society: 68.07% of users on Sina Weibo.
- Fashion: 55.15% of users on Sina Weibo.
- KOL (Key Opinion Leaders): 53.3% of users on Sina Weibo.
- Humor: 45.53% of users on Sina Weibo.
- Music: 45.16% of users on Sina Weibo.
- Gender and Sexuality: 30.5% of users on Sina Weibo.
- Movies: 28.47% of users on Sina Weibo.
- Cosmetics: 23.58% of users on Sina Weibo.
- Food: 21.35% of users on Sina Weibo.
Time Spent on Weibo Statistics
- The average time spent on Sina Weibo is 10 minutes.
Weibo Page Views Statistics
- 11,111,305: Daily page views have been blocked
- 333,339,153: Monthly page views have been blocked
- 4,055,626,360: Yearly page views have been blocked
Generational Statistics
- In 2024, a blog dedicated to researching various Chinese social media platforms reported that, with 590 million monthly active users at that time, 37% (218.3 million) of Sina Weibo’s user base consisted of Generation Z.
Weibo Employee Statistics
- In 2016, it was known that 3,100 individuals were employed by Sina Weibo, while in 2021, this number increased to 6,100. The increase in revenue corresponded with a rise in the workforce at Sina Weibo.
Conclusion
Weibo is a widely used social media platform in China, boasting more than 582 million active users each month. It acts as a central point for news, trending content, and conversations on a range of subjects.
Notable statistics highlight a high level of user engagement, especially among younger demographics, with a notable representation of female users. The platform’s achievements are evident in its substantial revenue generation and its influence on the spread of information and public discussions.
FAQs
With millions of active users, Weibo has established itself as a major entity in the global social media arena. Nevertheless, Weibo is prohibited in India due to a government directive aimed at limiting certain Chinese applications. This action was part of a larger initiative to tackle security and privacy issues.
Weibo Live (微博直播): This feature is accessible directly on the platform for both personal and business accounts. Integration with Weibo Ads: You have the option to promote your live broadcasts through paid advertisements to enhance visibility. Interactive Tools: This includes live comments, virtual gifts, and Q&A functionalities to increase user engagement.
The operational income was US$110.3 million, which reflects an operating margin of 28%. The net income attributable to Weibo’s shareholders amounted to US$107.0 million, with a diluted net income per share of US$0.41. The non-GAAP income from operations was US$129.5 million, indicating a non-GAAP operating margin of 33%.
The individual with the highest number of followers on Weibo is Xie Na, a Chinese television host, having over 129 million followers, as reported by what’s on Weibo. Other prominent accounts include He Jiong, another TV host, Yang Mi, an actress, Angelababy, also an actress, and Chen Kun, who is both an actor and singer.
Kuaishou is a widely used Chinese platform for sharing short-form videos, akin to TikTok (known as Douyin in China). It enables users to create, edit, and share brief videos, often accompanied by music and various creative tools. Kuaishou enjoys particular popularity in China’s lower-tier cities and has broadened its reach to international markets under the name “Kwai.”
