Foursquare Statistics and Facts (2026)

Introduction

Foursquare Statistics: Technology is transforming the world through portable devices that individuals can usefully carry in their pockets. Mobile phones, tablets, and smartwatches serve as alternatives to laptops and personal computers. Furthermore, numerous app developers are improving our lives.

For example, today we can order food online and enjoy it in the comfort of our homes. There exists a default Google search engine that allows us to search for anything that comes to mind. Similarly, these applications offer services that are particularly beneficial for tourists seeking new and interesting places to visit, such as Foursquare.

Foursquare is a company that focuses on location-based services, which include local search, social networking, and discovery. Founded in 2009, it has been a leader in the geography of intelligence markets ever since.

The company introduced a check-in system that allows users to share their location and discover nearby attractions at any given moment. In 2024, Foursquare Statistics will continue to leverage its data to provide advantages to marketers and other producers.

Editor’s Choice

• As of 2025, Foursquare has announced that it has 7.24 million monthly active users.
• According to Foursquare’s data, it is estimated that 60% of its user base resides in the USA.
• New York City records the highest number of Foursquare check-ins per capita.
• Additionally, 20.03% of gamers are aged between 35 and 44 years.
• The percentages of gamers aged 45 to 54 and 55 to 64 are 9.1% and 14.17%, respectively.
• Additionally, Foursquare analyzed check-in data to support this initiative.
• 39.30% of the traffic is direct, while social media networks contribute 17.23%.
• According to GISUser, the development of the Enterprise Places API achieved an impressive 99.99% in 2021.

What is Foursquare?

The Foursquare application was introduced in 2009 by Naveen Selvadurai and Dennis Crowley. It assists users in discovering various locations based on their browsing history and current geographical position.

Originally, the app was designed for travel-related purposes; however, by 2014, it began to be used as a social networking platform. In this context, users would manually share their locations, allowing nearby individuals to check in as well.

General Foursquare Statistics

• As of 2025, Foursquare has announced that it has 7.24 million monthly active users.
• According to Foursquare’s data, it is estimated that 60% of its user base resides in the USA.
• Approximately 90% of the company’s revenue is generated from the software, data products, and services it provides, with Janne Lehtinen overseeing the innovation efforts.
• Additionally, Yahoo Finance has reported that applications developed by Foursquare, including Swarm, claim to achieve over 2 million check-ins annually.
• Foursquare’s statistics indicate that in 2023, the company’s revenue surpassed $200 million, and 92% of users worldwide engage with its services without any trust concerns.
• At its current growth rate, Foursquare is expected to gain over 2 million new users within a week, resulting in nearly ten times the number of daily active new users compared to its competitor, Gowalla.
• Despite Gowalla having more active users, Foursquare has experienced a 75% greater increase in daily users relative to Gowalla.
• Currently, Foursquare lists approximately 5.6 million locations, whereas Gowalla has only 1.4 million.
• Interestingly, one in three locations on Foursquare has been checked in only once or not at all, compared to one in four for Gowalla.

Moreover

• On Foursquare, the male/female ratio is nearly two to one. While the precise gender ratio for Gowalla remains uncertain, the most frequently used first names suggest a similar trend.
• Over 125,000 developers globally leverage Foursquare’s location data, and the service claims to have more than 50 million monthly active users.
• New York City records the highest number of Foursquare check-ins per capita.
• The Points of Interest (POI) database maintained by Foursquare contains over 95 million venues, and the platform integrates nearly a hundred different technologies.
• The Foursquare application is notably engaging, achieving user interaction rates between 12% and 15% for local businesses promoted through its services. Consequently, it serves as a practical choice for businesses aiming to enhance their marketing strategies at the local level.
• According to Foursquare statistics, more than 120,000 developers worldwide have utilized Foursquare’s API.
• This functionality enables businesses and app developers to design applications based on location, as it provides access to a diverse array of location data.
• By the year 2024, businesses are expected to report a 25% rise in customer visits when leveraging the targeted advertisements and promotions available through Foursquare.

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Foursquare Demographics Statistics

• According to statistics from Foursquare, 40% of users reported their age as being between 30 and 39.
• Among these users, a greater proportion are U.S. males, including 58%, compared to females, who make up 42%.
• Additional reports from Intelligencer indicate that Foursquare’s user base in America surpasses 100 million.
• In total, 47% of Foursquare users fall within the 25 to 34 age range, while 29% are aged between 35 and 44.
• Examining their geographical distribution, Statista has noted that 14% of users reside in rural areas, 20% in small cities, and 28% in medium-sized towns.
• The majority of users, 64%, are inhabitants of urban centers, while the remaining 36% live in towns or rural regions.
• Furthermore, it is reported that brand owners profiled on Foursquare tend to have relatively similar income levels, according to their statistics.
• Regarding family structure, 43% of users are part of two-person households, while 28% belong to families of four, consisting of two parents and two children.

Moreover

• As of January 2023, Foursquare recorded the highest percentage of users, 28.62%, in the 25—34 age group.
• Additionally, 20.03% of gamers are aged between 35 and 44 years.
• The percentages of gamers aged 45 to 54 and 55 to 64 are 9.1% and 14.17%, respectively.
• Moreover, 52% of users are between 18 and 24 years old, while 7.76% of Minecraft players are over 65.
• According to the users’ locations on the Foursquare app, Statista states that 14% of users live in rural areas.
• Conversely, 20% of users reside in small-town areas, while 28% of individuals on the app reported living in towns that are neither too large nor too small.
• The largest population segment resides in urban areas, accounting for 64%, while 36% pertains to individuals in towns and rural communities.
• Furthermore, Statista indicates that the income levels of brand owners are evenly distributed.

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Foursquare Business Statistics

• During the pandemic, the company provided its audience with information regarding the peak working hours of supermarkets and essential stores, enabling users to schedule their visits to minimize close contact with other shoppers.
• Such reports were periodically disseminated to improve safety in all facets during the global pandemic.
• Foursquare statistics reveal that it has acquired 105 million maps across 190 countries. According to their analysis, around 60% of users made dining reservations in advance.
• In 2020, Foursquare collaborated with Intersection and LinkNYC to improve shopping safety for its clientele.
• LinkNYC integrated pharmacies and grocery stores within the vicinity of the Foursquare application, facilitating the identification of off-peak hours to reduce user exposure to others.
• Additionally, Foursquare analyzed check-in data to support this initiative.
• Furthermore, in 2020, Bon and Viv used Foursquare’s capabilities to geo-target advertisements to the football audience in 27 NFL stadiums.
• This led to a 31% improvement in rebranding, a 28% increase in ad recall, and an 18% rise in purchase intent.
• In 2019, Foursquare concentrated on developing location-based media products to help customers find outdoor locations in their vicinity.
• The Erin McFadden project for L.L. Bean increased users’ engagement with the app by 1.5 times compared to earlier applications.

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Traffic Statistics By Foursquare

• According to the Similarweb Foursquare statistics for 2025, organic search accounts for the highest traffic rate to foursquare.com, contributing 40.94%.
• 39.30% of the traffic is direct, while social media networks contribute 17.23%.
• Additionally, other sources of traffic to foursquare.com include referrals at 2.47%, paid traffic at 0.00%, mail at 0.01%, and display at 0.05%.

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Foursquare by Social Media Traffic

• Foursquare Statistics indicate that WhatsApp leads the social media referral rate with an impressive 52.83%, significantly exceeding other platforms.
• Reddit and Facebook account for 6.60% and 2.13%, respectively.
• Meanwhile, LinkedIn contributes 16.23% of the traffic, while Pinterest only accounts for 5.98%.
• The remaining social networks collectively represent the leftover 16.23%, distributed in smaller proportions.

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Foursquare by Website Traffic

• In the previous month, the United States of America accounted for 7.35% of the total traffic on foursquare.com; however, it experienced a decline in overall website visitors by 21.34%.
• Other nations contributed the following percentages to the total traffic: Turkey = 10.35% (-20.55%), Brazil = 9.88% (+1.03%), Malaysia = 11.36% (-12.69%), India = 6.10% (+2.18%), while other countries together contributed approximately 54.96%.

Financial Statistics of Foursquare

• The forecast for Foursquare’s statistics indicates promising growth. With the location-based services market projected to surpass $40 billion in the next five years, Foursquare is well-positioned to enter this market. The company’s future profitability will also hinge on its commitment to delivering high-quality location data to businesses.
• Foursquare has improved its coverage by incorporating data for 95 million locations globally, marking an increase of 89.8%.
• According to GISUser, the development of the Enterprise Places API achieved an impressive 99.99% in 2021.
• The Places application features a function that enables users to provide feedback, which helps in the automatic improvement of the database.
• As of September 2023, the Foursquare places feature has documented approximately 2 million edits contributed by various users.

Foursquare Special Day Statistics

• On Mother’s Day, The Cheesecake Factory saw a remarkable increase of 93% in customer traffic compared to typical weekends and weekdays with standard operations.
• Red Lobster, equally, noted a business growth of up to 75%, while Longhorn Steakhouse also reported a 70% increase in business.
• As for Father’s Day, this is the time when camera shops recorded a sales increase of 24%, whereas stores specializing in hunting supplies observed an additional 11% increase.
• In honor of Memorial Day, the total number of individuals visiting sites rose by 36%, while the attendance at city parks grew by 35%.
• In 2020, particularly during the Easter season, the visitor count at candy stores and zoos increased by 11%, while bike trails, wineries, and amusement parks experienced a 7% rise.
• During this challenging period, popular Mexican restaurant chains in the United States did not remain inactive.
• For instance, Chili’s reported a sales increase of 65%, Chipotle experienced a 33% rise, and Del Taco noted a 13% increase; however, Taco Bell faced a 19% decline in sales.

Foursquare Relaunching Statistics

• Following its relaunch, Foursquare expanded its database by integrating information from 95 million locations worldwide, increasing by up to 89.8%.
• By 2023, Foursquare had restored 8% of its data, introducing 50 million new locations that were incorporated into the database.
• The Places app is designed to gather direct feedback from customers, thereby automatically improving the database with further improvements.

Conclusion

Foursquare has changed from a basic social check-in app into a proficient provider of location-based data and analytics, allowing it to remain competitive in the market. In 2024, the statistics provided by Foursquare will continue to assist its clients in making well-informed business decisions. Improving the quality of services delivered to customers and boosting revenue through cutting-edge technology.

The platform’s vast user base, partnerships, and data frameworks establish it as a key player in the development of the location intelligence ecosystem. With further advancements in this technology, it could potentially identify if a residence is being targeted by criminals or if an individual is facing an emergency. The presence of such applications in our daily lives is indeed a significant advantage.

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