Viber Statistics and Facts (2026)

Introduction

Viber Statistics: Viber is a free mobile application for messaging and calling that was formed in Tel Aviv, Israel, in 2010. According to Viber statistics, it has consistently risen to become one of the most widely used instant messaging applications globally. Users can access it on nearly all major mobile devices and operating systems. Within just one year of its launch, Viber recorded 19 million unique users.

Since that time, its user base has been on a continuous upward trend. Social media statistics indicate that social media platforms have been gaining significant popularity in Southeast Asia, which may explain the substantial growth Viber has experienced in this area. In this report, we will explore some of the latest Viber statistics and market analyses to understand how the platform has achieved such prominence in a little over a decade.

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• Viber was introduced in 2010 and has since established itself as one of the leading messaging applications globally.
• On average, active users send over 30 messages daily on Viber in 2024.
• According to Viber Statistics, the Viber website gathered 10.3 million visits in June 2023.
• As of 2023, Viber has surpassed 1 billion downloads on Google Play.
• Rakuten acquired Viber for $900 million, as reported in Viber Statistics.
• Users engage with the application over 70 million times each hour.
• In 2024, Viber users witnessed a 15% increase in the total number of messages sent globally.
• In Myanmar and Iraq, Viber reaches between 40% and 50% of the user population.
• In the fiscal year 2023, Rakuten Group’s domestic e-commerce sector generated 1,212.3 billion yen.
• As of 2024, Viber delivered 2.5 billion advertisements, reflecting a 25% rise from the previous year.
• As of 2024, Viber’s strategic initiatives have resulted in a 5% increase in user retention, despite the competitive market environment.

What is Viber?

Rakuten Viber, commonly referred to as Viber, is a free application that enables users to make voice calls and send instant messages. It is owned by the Japanese corporation Rakuten and is compatible with various devices, including Android, iOS, Microsoft Windows, Apple macOS, and Linux.

To use Viber, users must register using their phone number; however, it can also be opened on a computer without the necessity of a mobile connection. Besides messaging, Viber allows users to share media, including images and videos. Additionally, it provides a paid service known as Rakuten Viber Out, which facilitates international calls to both landlines and mobile phones.

General Viber Statistics

• Viber was introduced in 2010 and has since established itself as one of the leading messaging applications globally.
• In 2014, the Japanese corporation Rakuten acquired Viber, a widely used messaging application with millions of users around the world.
• Viber made its debut on the Android platform in 2012, enabling Android users to send messages and make calls.
• In 2016, Viber implemented end-to-end encryption as the standard setting to ensure the privacy and security of users’ messages and calls.
• Viber witnesses 70 million unique interactions every hour, including messages, calls, and media shares among users globally.
• On average, active users send over 30 messages daily on Viber in 2024.
• However, they typically spend approximately 35 minutes using the Viber application each day on average.
• Interestingly, Viber Statistics in the 2024 report indicate that 90% of all messages sent via Viber are read within three minutes or less after being received.
• Additionally, 27% of educators use the Viber application to effectively communicate with their students for educational purposes.
• The platform allows for group video calls with up to 20 participants at the same time.
• Furthermore, 95% of all messages sent on Viber are text messages, indicating a preference for texting over calling among users.

Moreover

• As of 2024, approximately 1.5 million photos are shared on Viber every 60 seconds.
• About 20% of Viber’s revenue is generated from advertisements.
• Viber has users from a wide range of locations, and the application is accessible in over 40 languages.
• In 2022, Viber had around 1.3 billion registered users, an increase from 1.2 billion the year before.
• According to Viber Statistics, the Viber website gathered 10.3 million visits in June 2023.
• Approximately 19% of the website traffic originated from Ukraine, while 4.91% came from the United States.
• Viber Business Messages enable users to send extended messages, with a limit of 1,000 characters.
• The main age group of Viber users is between 25 and 34 years old, accounting for nearly 36% of the total user base.
• Viber achieves a 97% success rate in message delivery.
• As of 2023, Viber has surpassed 1 billion downloads on Google Play.
• Rakuten acquired Viber for $900 million, as reported in Viber Statistics.
• Currently, over 8,500 businesses globally utilize Viber’s Business Messaging Solutions.
• Approximately 40% of Viber’s income is derived from its Business API.

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Viber Market Statistics

• Approximately 90% of messages sent via Viber are opened within three minutes of being dispatched.
• Users engage with the application over 70 million times each hour.
• On average, individuals dedicate 35 minutes daily to using Viber.
• Each user of Viber transmits more than 30 messages on a daily basis.
• Viber has 260 million active users each month.
• The application logs 1.2 million logins every minute.
• In 2014, Viber surpassed Line in terms of active users, achieving 209 million compared to Line’s 170 million.
• Unlike other applications, Viber permits an unlimited number of members to join its communities.
• Group chats on Viber can accommodate up to 250 members, while other platforms such as Telegram, can host up to 1 million members, and WhatsApp is limited to 256.
• In the Philippines, Viber Communities have reached 2.2 million members, reflecting a 198% increase in usage.
• According to Viber Statistics, nearly 30% of users send stickers on a daily basis.
• Myanmar leads Southeast Asia with 267 million stickers dispatched each month.
• When the Jollibee stickers, associated with a Filipino fast food chain, were initially launched, they achieved 5 million downloads.

Moreover

• In 2014, the Japanese e-commerce giant Rakuten acquired Viber for a sum of $900 million.
• Viber for Business contributes 40% to Viber’s revenue, with an additional 40% resulting from subscriptions.
• The remaining 20% of Viber’s income is generated through advertisements.
• The cost for chatbots is $4,500 per month, allowing for the transmission of up to 500,000 messages.
• For sending up to 1 million messages, Viber imposes a fee of $6,500 per month.
• One in four users engages with the buy button on advertisements displayed on Viber.
• Viber operates in 193 countries and has surpassed 500 million installations on the Google Play Store.
• It enjoys significant popularity in Eastern Europe, Southeast Asia, and certain regions of Africa.
• According to Viber Statistics, almost 50% of users share photos and videos on a daily basis, while 95% of communications consist of text messages.
• During the pandemic, there was a 170% increase in group activities on Viber.
• Viber accommodates group video calls with up to 20 participants, which proved to be particularly beneficial during lockdown periods.

Viber’s User Experience

• In 2024, Viber users witnessed a 15% increase in the total number of messages sent globally.
• Additionally, the formation of group chats experienced a 10% rise, indicating a sensitive level of user engagement in discussions.
• At the same time, the sharing of external links and sources on Viber rose by 9%, demonstrating users’ increasing interest in sharing information and resources.
• On the other hand, the application attained a user retention rate of 65%.

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Viber Users by Country

• Ukraine leads in Viber users with 29.42% traffic users
• The Philippines ranks second with 9.48% traffic users
• Belarus has 8.90% traffic users
• Serbia ranks at 4^thwith 5.44% traffic users
• Greece has around 4.48% traffic users

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Users Demographics of Viber

• The majority of Viber’s user demographic consists of individuals aged between 25 and 34 years, representing 31.55% of the total user base.
• The platform’s user confirmation includes 50.49% male and 49.51% female users, according to Viber Statistics.
• A recent survey indicated that 3% of individuals in both the US and the UK use Viber on a daily basis.
• Ukraine accounts for 29.42% of Viber’s overall traffic, establishing it as the country with the largest number of Viber users.
• Viber asserts that it holds a 90% market share in Belarus, Greece, Serbia, and Bulgaria.
• In Myanmar and Iraq, Viber reaches between 40% and 50% of the user population.
• According to Viber Statistics, over 55 million individuals in Africa are Viber users.
• Approximately 4% of the Canadian population engages with Viber daily.
• By the conclusion of 2020, Viber experienced a remarkable growth of 421% in the Asia-Pacific region.
• In 2021, Viber reported a 9.48% rise in its user base in the Philippines.
• In Vietnam, one out of every four individuals is a Viber user.

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Viber by Device Traffic

• As of 2025, the traffic directed to Viber’s official websites is mainly generated by mobile devices, with 77.31% of visitors using mobile platforms, whereas desktop users represent 22.69% of the overall visits.
• Interestingly, in 2024, Viber Statistics indicates that users of viber.com create approximately 32.25% of the 6.18 million user base in Ukraine. Among these users, 7.67% access the desktop version, while 92.33% use mobile devices.
• In the Russian Federation, the website has attracted 2.11 million users, accounting for 11.04% of user traffic, with desktop and mobile users including 9.43% and 90.57%, respectively.
• Greece and the United States each host approximately 991.98 thousand and 978.17 thousand users, with their website traffic representing 5.19% and 5.12%, respectively.

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Viber Business Statistics

• Viber does not retain users’ payment details; it only assists with the payment processing.
• Unlike multiple other applications that depend on advertisements for their revenue, Viber generates 40% of its earnings from its Business API and another 40% from in-app purchases.
• Businesses are required to pay a monthly fee to obtain verification for communicating with subscribers. Their profiles will feature a small green V to indicate that they are official accounts.
• As per data from 2021, 20% of Viber’s overall revenue results from advertisements placed within the app.
• Given that Viber employs encryption, it only discloses limited user information such as location (determined by IP address), age, and gender.
• Users have the option to ignore age and gender information, which results in them only receiving non-targeted advertisements.
• Viber currently supports over 40 languages, including Kurdish, which was introduced in early 2021. This new language option is presently available exclusively on Android devices.
• The inclusion of Kurdish is noteworthy, as Viber is the first significant global entity to incorporate this language, which holds importance for a region with a history of political challenges.
• Engaging individuals in their native language is important for businesses and services.
• A new functionality on Viber enables users to make purchases directly through chatbots.
• Since November 2020, chatbots in Ukraine have been capable of processing payments securely, linking to users’ Google Pay or Apple Pay accounts for seamless transactions.

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Revenue Statistics

• In the second quarter of 2024, Rakuten Viber experienced a substantial increase in revenue, rising by 51.3% each year when compared to the same timeframe in 2022.
• In the fiscal year 2023, Rakuten Group’s domestic e-commerce sector generated 1,212.3 billion yen.
• The second-largest source of revenue for the company was its fintech division, which brought in approximately 725.2 billion yen, followed by the mobile division, which earned 364.6 billion yen.
• The peak revenue was recorded in December 2023, amounting to $7,920.

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Viber Ads Statistics

• As of 2024, Viber delivered 2.5 billion advertisements, reflecting a 25% rise from the previous year.
• Similarly, during the same period, the click-through rate increased to 2.1%, representing a 40% increase from 1.5% in 2023.
• There were 450 million interactions with ads, which signifies a 50% growth from 300 million the prior year.
• Viber’s advertising revenue reached USD 200 million, demonstrating a 33% increase in comparison to last year, indicating healthy growth in the advertising sector.
• The engagement rate for advertisements rose to 3% in 2024, up from 2%.
• The completion rate for video advertisements increased to 75%, indicating that users are watching them more completely.

Viber Influencer Statistics

• Viber commands approximately 29% of the market share for messaging applications in nations such as Ukraine and Serbia.
• The launch of innovative features, including Viber Voice, which enables users to make international calls at reduced rates, has improved user engagement, resulting in a roughly 15% increase in demand among international callers.
• Viber’s dedication to user privacy, demonstrated by end-to-end encryption for all messages, suggests that 67% of users consider security a priority when selecting a messaging application, thereby increasing Viber’s attractiveness.
• Partnerships with brands and businesses for marketing campaigns have contributed to an 18% rise in user acquisition for Viber, capitalizing on the app’s messaging functionalities.
• Notably, Viber Statistics reveal that improvements in user interface and experience have led to a 30% reduction in user drop-off rates, rendering Viber more user-friendly and appealing to prospective users.
• As of 2024, Viber’s strategic initiatives have resulted in a 5% increase in user retention, despite the competitive market environment.

Conclusion

In 2024, Viber is expected to be a prominent messaging application due to its importance in user security, introduction of new features, and effective marketing strategies. With approximately 1 billion users and a growth rate of 10%, Viber provides individuals seeking privacy and reliable communication. The app’s initiatives to engage users and enhance their experience have resulted in a 12% rise in daily active users.

Viber’s marketing strategies are varied and aimed at different regions, allowing it to attract and retain users, particularly in Eastern Europe and Asia. As the market sees an influx of new messaging applications, Viber continues to change and prioritize security, which will contribute to its growth.

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