Yelp Statistics and Facts (2026)

Introduction

Yelp Statistics: As of 2024, Yelp has shown remarkable growth and user engagement, solidifying its position as a significant entity in the realm of digital reviews and local business discovery. The platform currently features over 265 million cumulative reviews, reflecting the active involvement of its user community in sharing their experiences with various businesses and services.

This high level of engagement is essential, as nearly 98% of Yelp users refer to reviews on the platform prior to making purchasing decisions, underscoring the impact of Yelp reviews on consumer behavior. This article aims to provide an understanding of Yelp’s key statistics and trends, offering valuable insights for businesses looking to enhance their presence on the platform.

Editor’s Choice

• In the second quarter of 2024, Yelp reported an average of 531,000 businesses that paid for advertising each month.
• The platform has approximately 32 million consistent users of its mobile app.
• Currently, Yelp has around 287 million total reviews.
• Yelp’s overall expenditure totals nearly 334 million USD for Q1 2024.
• Businesses that have negative reviews on their Yelp profiles are rejected by 92% of individuals.
• Yelp grants businesses free visibility by enabling them to claim their business page.
• Nearly 92% of users on Yelp make a purchase following their visit to the site.

General Yelp Statistics

• In the second quarter of 2024, Yelp reported an average of 531,000 businesses that paid for advertising each month.
• Approximately 35% of individuals who search for a business on Yelp visit that establishment within a day.
• Users with active profiles on Yelp contribute ten times more reviews than those who remain anonymous, thereby enhancing trust and visibility.
• Yelp operates in 35 countries and offers content in 42 languages globally, ensuring broad accessibility.
• Despite Yelp’s international expansion, 93.4% of its traffic originates from the United States, with 1.18% from the United Kingdom, and smaller percentages from nations such as Canada and Australia.
• According to Yelp Statistics, 79% of users believe that online reviews play a crucial role in their decision-making process regarding which businesses to visit or utilize.
• Furthermore, women authored approximately 61% of all reviews on Yelp in 2023.
• A recent survey indicates that around 12% of American consumers frequently use Yelp to discover local businesses and reviews.
• Additionally, 79% of Yelp users consider online reviews to be significant when determining which business to patronize or use.
• Moreover, 83% of individuals have purchased products or services via Yelp after using the platform to locate businesses.
• In 2023, Yelp employed 4,713 individuals, a reduction from 4,900 employees in 2022.
• In the year 2023, 80% of all searches and 76% of all ad clicks on Yelp were conducted through mobile devices.

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Yelp User Statistics

• As reported by Digital Web Solutions, Yelp attracts a minimum of 178 million unique visitors each month via its website and mobile application.
• The platform has approximately 32 million consistent users of its mobile app.
• Currently, Yelp has around 287 million total reviews.
• Almost 45% of individuals consult Yelp reviews before visiting a business.
• Notably, 54% of Yelp users have an annual income exceeding USD 100,000.
• Yelp customers also demonstrate heightened interest in beauty businesses owned by women (an increase of 9.1%) and home service providers (an increase of 14.3%), rendering these two categories particularly favoured.

Yelp Demographics Statistics

Gender

• According to Similarweb, it is estimated that approximately 46.54% of male users utilize Yelp.
• Conversely, the remaining 53.46% of users are female.

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By Age

• As per the statistics provided by Similarweb, 11.05% of Yelp users indicated that their age falls within the range of 18 to 24 years.
• In total, 23.38% of Yelp users are categorized within the 25 to 34 age group, while 18.03% belong to the 35 to 44 age range.
• Moreover, 18.74% of users are aged between 45 and 54 years, and 11.47% of Yelp users are over the age of 65.

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By Device

• Specifically, smartphones account for 60.22% of the overall traffic, whereas desktop devices constitute the remaining 39.78%.

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Traffic Source

• Organic search contributes the largest share of traffic to Yelp.com, accounting for 79.12% of the website’s total traffic.
• Approximately 17.65% of the traffic share is derived from direct searches, while 1.67% is attributed to referrals.
• Data from signal.com also reveals that the remaining traffic sources include paid search (0.19%), social media (1.26%), email (0.02%), and display advertising (0.10%).

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By Country

• United States: 91.13% Traffic Share with Change Rate +10.53%
• Australia: 1.02% Traffic Share with Change Rate +14.23%
• United Kingdom: 0.91% Traffic Share with Change Rate +11.97%
• Philippines: 0.74% Traffic Share with Change Rate +14.58%
• Germany: 0.69% Traffic Share with Change Rate + 13.74%

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Yelp Revenue Statistics

• In the first quarter of 2024, Yelp incurred marketing expenses amounting to 318.6 million U.S. dollars, alongside additional costs of 15 million U.S. dollars.
• Yelp’s overall expenditure totals nearly 334 million USD for Q1 2024.
• With millions of users and over a hundred thousand businesses, Yelp serves as a significant revenue generator, particularly as an advertising platform.
• In 2023, Yelp’s revenue reached $1.1 billion, with a 7% increase in all paid advertising spots.
• In the second quarter of 2023, Yelp reported a net revenue of $337 million.
• Yelp has demonstrated a robust recovery as a key revenue source, achieving remarkable records in Q2 2023.
• The company experienced a 13% rise in net revenue compared to the previous year, alongside a 25% increase in adjusted EBITDA (Earnings before Interest, Taxes, Depreciation, and Amortization), which reached $84 million. Their strategic investments in marketing, products, and sales channels have resulted in heightened demand for business advertising.
• In Q2 2023, Yelp had 563,000 paying advertising locations.

Moreover

• Yelp is more than just a review platform; it is also one of the largest players in the advertising sector.
• The platform generates over half of its revenue from local advertisements, with some estimates suggesting this figure could be as high as 89%.
• In 2023, 558,000 businesses paid Yelp for advertising, according to Yelp Statistics.
• The service industry significantly contributed to this, with 231,000 companies purchasing ads. This illustrates why the service category constituted over half of Yelp’s total revenue.
• Yelp reported a net income of $15 million in Q2 2023.
• Yelp is witnessing positive growth, with an 84% increase in annual net income.
• Services represent more than half of its revenue at 62%, while restaurants, retail, and other sectors account for 38%.
• Yelp’s impressive revenue figures are not unexpected, as many individuals consult the site prior to making plans.
• Approximately 45.18% of users access Yelp before engaging in business transactions or visits.

Local Businesses on Yelp

• As of 2025, approximately 97% of users make purchases from businesses they discover on Yelp, while 93% evaluate their options there prior to buying.
• Businesses that have negative reviews on their Yelp profiles are shunned by 92% of individuals.
• Furthermore, 94% of customers indicated that reading favorable Yelp reviews fostered their loyalty to that business and increased their likelihood of choosing it first.
• In addition, businesses that have between 1 to 5 reviews and include at least 10 photographs can receive up to 200% more views compared to those with the same number of reviews but lacking photos.
• About 48% of Yelp users come from high-income households, 34% are from middle-income groups, and merely 18% originate from lower-income families.
• As of May 2025, the total visits to yelp.com reached approximately 132 million, marking a 4.59% rise from the previous month.
• During the same timeframe, the website’s bounce rate was recorded at 48.66.
• Additionally, the average number of pages viewed per visit was 4.82, with the average duration of visits being 2 minutes and 26 seconds.
• On a global scale, Yelp’s website was ranked #235, #58 in the United States, and #1 in its category.

Yelp Consumer Statistics

• Yelp has shut down approximately 1,700 user accounts due to the submission of fraudulent reviews or engagement in unethical practices.
• Yelp Statistics indicates that in 2023, legal entities sought information from Yelp regarding 90% of consumers.
• In the United States, around 2,700 Yelp users have reported alerts, with 3% related to compensated review activities.
• Reasons for customer alerts include unpaid activities (3%), legal threats (2%), dubious reviews (15%), and media scrutiny (80%).

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Topics Discussed by Yelpers Online

• Yelp Statistics for 2024 reveal that almost 74% of Yelpers are involved in discussions related to food, which encompasses reviewing restaurants, recommending local dining establishments, or sharing culinary experiences.
• Travel follows closely behind, with 68% of users participating in dialogues about destinations, vacation experiences, and hotels.
• Music also holds a prominent position among discussion topics, engaging 65% of users who regularly review live performances, discuss local music venues, or share playlists.
• Health and fitness frequently appear in Yelp discussions, with 51% of users showing interest in gyms, wellness services, and fitness programs.
• Similarly, reading and writing are subjects of conversation for 51% of Yelpers, who partake in discussions about local bookstores, writing workshops, or author events.

Benefits of Yelp for Business

• Yelp offers businesses an online platform where they can establish profiles, provide information, and draw in potential customers.
• Positive reviews on Yelp can enhance a business’s credibility, as 45% of consumers consult Yelp before visiting a company, contributing to a projected 9% increase in revenue in 2024.
• The platform assists businesses in generating leads through features such as quote requests, waitlists, and reservations, facilitating easier connections with customers.
• Yelp grants businesses free visibility by enabling them to claim their business page.
• It enables businesses to generate leads through features like quote requests, waitlists, and reservations, simplifying customer connections.
• Yelp Analytics allows businesses to monitor visits, reviews, and customer engagement, aiding in informed decision-making and service enhancement.
• Additionally, it provides paid advertising options that assist businesses in achieving higher visibility in search results.
• Yelp permits businesses to respond directly to customer reviews, raising engagement and enhancing customer relationships.
• The mobile application is important for attracting individuals who utilize their phones while on the go throughout the day.

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Yelp Purchase Behaviour Statistics

• Nearly 92% of users on Yelp make a purchase following their visit to the site.
• Almost 18% of all reviews for restaurants on Yelp pertain to fast food establishments.
• As per Yelp Statistics, approximately 92% of Yelp users opt for a local business that has a 4-star rating.
• Roughly 54% of Yelp users make a purchase after visiting the site.
• Close to 50% of users access Yelp with the intention of making a purchase.
• Approximately 87% of Yelp users patronize a local business after conducting a search on Yelp.
• Yelp Statistics indicates that nearly 82% of users visit Yelp with the intention of buying a product or service.
• Around 97% of individuals spend money at a business they discovered on Yelp.
• Yelp projected that $1.7 billion in direct revenue would be generated for restaurants in the year 2023.

Statistics of Yelp and Business

• Yelp showcases 5.8 million businesses spanning over 1,500 categories. Despite offering a variety of services, the number of listed businesses continues to expand.
• Yelp Statistics indicate that more than 310,000 businesses on the platform are owned by women.
• Women are not merely reviewers; they are also engaged as business proprietors.
• As the number of businesses recognized as women-owned has increased, references to this status have surged by 64% from 2022 to 2024.
• Female users are actively seeking and supporting these enterprises, resulting in an average rating of 4.41 stars for women-owned businesses.
• In 2023, 45,000 businesses on Yelp were identified as Black-owned.
• Similar to women-owned enterprises, the quantity of Black-owned businesses has also seen growth.
• In 2023, the demand for Black-owned professional services grew by 30%, while the food sector experienced a 33% rise.
• These growth trends demonstrate that Yelp’s initiatives are successfully enhancing customer interest in diverse types of businesses.
• 54% of Yelp users consider customer service to be the most crucial element in their reviews.
• Customer service is regarded as more significant than other aspects, such as brand loyalty.
• While promotions and discounts attract 46% of consumers, 40% are more inclined to support businesses with which they feel a connection, and 36% deliberately choose to back establishments they appreciate.
• Businesses that prioritize customer experience can achieve an 80% increase in overall revenue, benefiting both the enterprise and its clientele.

Yelp Employees Statistics

• The statistics regarding employees are categorized by department or segment, race or ethnicity, age, and gender.
• In the third quarter of 2022, the United States saw the highest proportion of employees in the sales and marketing department at 63%, followed by product development at 28%, and general and administrative at 9%.
• The employee statistics by ethnicity indicate that white individuals comprise 53%, Asian individuals 15%, Black individuals 10%, Hispanic individuals 11%, and those not specified account for 5%.
• As of December 2022, Yelp reported that 51% of its employees were aged between 20 and 30 years, 34% were between 30 and 40 years, 6% were between 18 and 20 years, 3% were under 18 years, 4% were above 40 years, and 5% were over 50 years.
• In the United States, the gender distribution of Yelp employees was 53% male, 43% female, 4% identified as undefined genders, and 1% were categorized as others.
• The duration of employment for 38% of Yelp employees was less than one year, followed by 28% of employees who had been with the company for 5 to 7 years, 20% for 1 to 2 years, 8% for 8 to 10 years, and 3% for both 3 to 4 years and 11 years, respectively.

Conclusion

Yelp’s statistics for 2025 indicate significant demographic and technological trends that are influencing consumer behavior. The platform attracts 178 million unique visitors monthly, underscoring its popularity and the trust users place in it for dependable business recommendations. The fact that 45% of consumers consult Yelp reviews prior to engaging with a business underscores its impact on customer decisions and the reputations of businesses.

Furthermore, Yelp’s remarkable revenue growth, characterized by a substantial increase in net revenue and numerous paying advertising slots, highlights its effectiveness as a marketing tool. Businesses aiming to enhance their visibility and engage with customers in a digital landscape can derive considerable advantages from using Yelp.

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