Introduction
Pinterest Advertising Statistics: With a strong visual search engine and a worldwide user base surpassing 510 million, Pinterest is swiftly attracting the interest of marketers and social media aficionados. Recent statistics from Pinterest reveal that more than 60% of users are actively on the lookout for new products, while 80% of weekly users are discovering a new brand or product on the platform.
Data released from Pinterest’s own analytics indicate that Pinterest ads reached 340 million users in January 2025. Nevertheless, it is essential to highlight that the figures for advertising reach do not serve as a direct indicator of the platform’s total user base. As we will elaborate later, the total active user count for Pinterest may differ significantly from these advertising audience statistics.
The most recent audience data suggests that Pinterest ads reached 4.1% of the global population in January 2025, according to the latest demographic information from the United Nations.
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- Pinterest’s 69.5% of advertising users are women, while 22.4% include men.
- Pinterest has witnessed a 23.2% growth in its ad reach.
- In 2023, Pinterest’s advertising revenue reached $3.27 billion.
- By 2027, Pinterest is anticipated to generate $5.3 billion in advertising revenue.
- An impressive 85% of weekly users have made a purchase influenced by a Pin.
- Pinterest users save 1.5 billion Pins each week.
- Pinterest has experienced a 50% increase in the number of buyable items saved to boards.
- 75% of all weekly Pinterest users report that they consistently shop online.
- The total number of downloads for Pinterest on the Play Store has surpassed 500 million.
- As of October 2024, Pinterest has a market capitalization exceeding $22 billion.
- NASDAQ suggests that the 14.5x sales multiple from 2020 is quite favorable.
General Pinterest Advertising Statistics
- Pinterest’s 69.5% of advertising users are women, while 22.4% include men.
- 1 out of 2 users purchases after seeing a promoted pin; additionally, 78% of Pinterest users regard brand content, including advertisements, as valuable.
- Pinterest has witnessed a 23.2% growth in its ad reach.
- Currently, Pinterest’s advertisements have the potential to reach 307.6 million people.
- By 2027, Pinterest is anticipated to generate $5.3 billion in advertising revenue.
- At present, Pinterest advertisements reach 3.8% of the global population.
- Moreover, Pinterest advertisements currently reach 5.8% of internet users worldwide.
- Pinterest advertisements are 2.3 times more cost-efficient per conversion compared to ads on other social media platforms.
- In 2023, Pinterest’s advertising revenue reached $3.27 billion.
- Pinterest enables 10 times more off-platform branded searches than other social media networks.
- The conversion rate for Pinterest shopping ads is three times greater.
- Pinterest is the 5th most popular social media platform for shopping, trailing behind Facebook, Instagram, TikTok, and messaging apps.
- Effective advertising on Pinterest leads to a 20% enhancement in brand or message recall and a sixfold increase in the likelihood of taking action.
- Sustainable messaging in Pinterest ads is 2.4 times more effective in prompting action compared to campaigns that lack sustainable messaging.
- Over half of UK Gen Z and Millennial users of Pinterest are willing to pay extra for eco-friendly products.
- 70% of Pinterest users show a strong interest in purchasing a newly launched product or brand they favor as soon as it becomes available.
- 60% of Gen Z users on Pinterest believe that video advertisements are the most effective means of capturing their attention regarding new products.
Statistics of Pinterest Marketing
- Pinterest’s cost per acquisition is 2.3 times more effective than that of other platforms. This indicates that you can allocate less budget while still attracting high-quality leads.
- Pinterest advertisements do not merely exist; they are effective! Brands are experiencing double the return on their advertising expenditure in comparison to other platforms. This suggests that users on Pinterest are not only interacting but also converting.
- Pinterest advertisements are generating 11.4 times more potential customers than advertisements on other social media platforms.
- On Pinterest, 96% of searches are unbranded. Individuals are seeking inspiration rather than specific brands, which creates a more equitable environment for smaller enterprises.
- The Pinterest Predicts report has an 80% accuracy rate in forecasting trends. For businesses, this represents a treasure trove of insights that can assist you in staying ahead of the competition and producing content that is likely to gain significant popularity in the future.
- Pinterest users can save up to 200,000 pins. There is such an abundance of content that the majority of users will likely never attain this figure.
- In contrast to most social media posts that quickly lose relevance, Pinterest content possesses longevity. The average lifespan of a Pinterest post is 3.8 months.
- An impressive 85% of weekly users have made a purchase influenced by a Pin.
Pinterest Content and Engagement
- Pinterest users save 1.5 billion Pins each week.
- Approximately 85% of weekly Pinterest users indicate that the platform is their preferred choice when starting a new project.
- 80% of users see Pinterest as a favorable online environment.
- Pinterest users are engaged in shopping on the platform; 85% of them made a purchase directly from Pins.
- Around 80% of weekly users have discovered new brands or products through the platform.
Pinterest AD Performance Statistics
- Pinterest stated that ad reach has increased from 271 million in October 2022 to 339 million in October 2024.
- In terms of countries with the highest advertising reach, the USA leads with a total reach of 95,600,000. Brazil follows in second place with a total reach of 40,425,000.
- When considering the eligible ad reach rate, the Netherlands ranks highest with 46.8% of its population aged 13 and older.
- 56% of organizations that prioritize social listening express confidence in Pinterest’s return on investment (ROI). This marks a 10% rise compared to organizations that do not engage in social listening.
- The recommended posting frequency for brands on Pinterest is once per week.
- Pinterest has experienced a 50% increase in the number of buyable items saved to boards.
- Pinterest’s advertising revenue rose by 16.8% from 2023 to 2024, resulting in a total revenue of $3.37 billion. By the year 2027, this figure is projected to reach $5.13 billion.
- A study indicates that five brands in 2019 experienced a greater return on ad spend compared to any other social media platform (2x) and achieved 1.3 times the returns generated from conventional search methods.
- Weekly Pinners are three times more inclined to click through to a retailer’s website from Pinterest than from any other social media platform.
- The deep link feature of Pinterest alone has the potential to triple conversion rates.
- Brands using the Conversion API reported an average increase of 28% in conversions attributed to Pinterest.
E-Commerce Statistics
- 80% of weekly Pinterest users discovered a new product or brand on Pinterest.
- 75% of all weekly Pinterest users report that they consistently shop online.
- Pinterest users dedicate five times the amount of time to purchasing from Try-On-enabled pins.
- Pinterest directs 33% more traffic to e-commerce sites compared to Facebook.
Pinterest Annual Revenue Statistics
- Pinterest has generated $1.69 billion in revenue annually. This reflects a growth of 48.27% compared to the previous year (2019), when the company earned $1.14 billion.
- Since 2016, Pinterest’s annual revenue has consistently increased, achieving a compound annual growth rate (CAGR) of 54.19% over the past four years.
- The United States market accounts for 84.02% of Pinterest’s total annual revenue, which translates to $1.42 billion.
- Revenue from the US has grown at a slightly slower pace than global earnings in the past year, with an increase of 37.86%.
- Pinterest earns $268 million annually from international markets. The revenue from non-US sources has risen 2.29 times since last year.
- Users located outside the US contribute to 15.83% of all revenue-generating activities.
- While the established US market continues to represent the majority of Pinterest’s revenue, the share of international revenue has expanded significantly in recent years, nearly tripling from 5.42% in 2018.
Pinterest App Downloads Statistics
- According to estimates from Apptopia, the Pinterest mobile application gathers 14.34 million downloads each month on both iOS and Android platforms.
- Pinterest Lite, which is a streamlined version of the app available for Android, recorded 740,812 downloads in the latest 30-day timeframe.
- Sensor Tower offers comparable estimates, revealing that data from February 2021 indicates a total of 16 million downloads for the Pinterest app, with 11 million of those originating from Google Play.
- The total number of downloads for Pinterest on the Play Store has surpassed 500 million.
- A significant 85% of users engage with Pinterest through the application.
Financial Performance
- As of October 2024, Pinterest has a market capitalization exceeding $22 billion.
- In the second quarter of 2024, Pinterest reported revenue of $854 million, indicating a 21% each year.
- During 2023, Pinterest achieved revenue surpassing $3 billion.
Pinterest Shopping Statistics
- Users allocate over 25% of their time on Pinterest for shopping purposes. This fact underscores the importance of businesses to develop shoppable pins for their products, as it improves the likelihood of generating new sales.
- On Pinterest, 85% of users have encountered pins from brands and subsequently proceeded to make a purchase. A business can capture a portion of those sales by ensuring its pins reach its intended audience.
- Pinterest users are 80% more likely to express that they feel more inspired by the shopping experience offered on the platform.
- When using Pinterest, shoppers typically show an 80% higher monthly spending compared to users on alternative platforms, along with a 40% increase in basket size.
Pinterest Business for Statistics
- As of the current date, Pinterest’s market capitalization stands at $25.78 billion.
- According to Pinterest, its earnings for the fourth quarter of 2020 increased by 76% compared to the previous year, reaching $706 million.
- Additionally, the number of monthly active users rose by 37% year over year, totalling 459 million in the same quarter.
- This results in a net income of $208 million for the company, which constitutes 29% of its total revenue.
- According to NASDAQ, Pinterest presents significant potential for investors, particularly when viewed as an e-commerce platform rather than just a social media outlet.
- If revenue is projected to grow by approximately 30% from 2021 to 2023 (estimated between $3.3 billion and $3.5 billion).
- NASDAQ suggests that the 14.5x sales multiple from 2020 is quite favorable.
Pinterest’s Competition Statistics
- Although Pinterest has 522 million monthly active users, this figure is significantly lower than that of platforms such as Facebook and Instagram, which have 3.07 billion and 2 billion monthly active users, respectively.
- TikTok’s advertising audience stands at 1.69 billion. Pinterest claims to have 522 million monthly active users, although its own data suggests the number may be as high as 537 million.
- Among social media users aged over 16, only 1.6% indicate that Pinterest is their preferred app, while 16.7% favor Instagram and 13.2% prefer Facebook.
- In terms of advertising audiences, YouTube leads with 2.53 billion, followed by Facebook with 2.22 billion, and TikTok with 1.69 billion. Conversely, Pinterest’s ad reach is reported to be 339 million.
Conclusion
Social media platforms rely significantly on the content shared and interactions of their users. Fortunately for Pinterest, the average engagement rate for posts rose to 5.93% in 2024, up from 4.36% in 2023. Over 332,000 pins were created, marking an 18.9% increase compared to the previous year.
Pinterest’s AD market is witnessing a continuous rise in user engagement, revenue, and audience size. Although it may not dominate news headlines, the platform benefits from maintaining the satisfaction of its loyal user base with plenty of options and creative brainstorming opportunities.
FAQs
Recent statistics indicate that Pinterest’s global ad revenue is projected to reach $3.73 billion in 2024. This represents a 14.1% year-over-year increase from the $3.27 billion the platform earned in ad revenue in 2023. Pinterest has shown consistent growth in its ad revenue over recent years.
Costs will differ depending on your objectives. If your aim is to enhance brand awareness, advertisers should anticipate spending between $2.00 and $5.00 per thousand impressions (CPM). For driving web traffic, the cost will range from $0.10 to $1.50 per click. Similarly, increasing online engagement will also incur costs between $0.10 and $1.50 per engagement.
Pinterest does not directly compensate for content; however, you can utilize Pinterest ads to generate revenue with goals such as customer acquisition, conversions, and sales. If you are a creator, there are additional programs available to support you in various ways. For more information on creator opportunities, please refer to our dedicated resource page.
To initiate advertising on Pinterest, you must first establish a Pinterest business account. Next, you will create a campaign, selecting your objective (awareness, consideration, or conversion) and identifying your target audience. You will then set your budget and ad placements, followed by creating or selecting the Pins you wish to promote. Finally, you will review and launch your campaign.
This collaboration will enable advertisements to be displayed on Pinterest through Google’s Ads Manager, guiding users to finalize their purchases directly on the platform when they encounter a pertinent ad.
