Introduction
Line Statistics: LINE was introduced in 2011 in Japan as a means for individuals to communicate following the disruption of phone lines caused by the Tōhoku earthquake. In Japan, nearly all users of messaging applications use Line; the figures for Thailand, Taiwan, and Indonesia are similarly high.
In the United States, 12% of messaging app users engage with Line, as reported by Global Web Index data. The LINE app holds the title of Japan’s leading messaging application and social media platform, having over 97 million users in Japan. Users have the ability to exchange stickers as a form of visual communication, which serves as a significant source of revenue for LINE.
Editor’s Choice
- LINE was introduced in June 2011.
- LINE has over 184 million active users each month across the globe.
- LINE features more than 13.38 million official accounts.
- Japanese LINE users dedicate an average of 8.9 hours per month to the application.
- In Japan alone, LINE has 86 million monthly active users.
- LINE Music has 11 million monthly users and has surpassed 32 million downloads.
- LINE derives 50% of its income from advertising activities.
- LINE’s advertising revenue amounts to $1 billion, or approximately ¥112.31 billion.
- A total of 1.59 trillion messages are transmitted via LINE annually.
- Every day, 510 million stickers are transmitted via LINE.
- The total number of employees who work at LINE is 3,100.
General LINE Statistics
- LINE has over 184 million active users each month across the globe.
- In its four primary markets, Japan, Taiwan, Thailand, and Indonesia, LINE had 167 million users, with 51.5% originating from Japan.
- Among Japan’s population aged 16 to 64, 69.9% use LINE.
- In the United States, there are 3.15 million LINE users.
- LINE features more than 13.38 million official accounts.
- Daily, nearly 3 million posts are made within the LINE app, accumulating 7 billion views.
- Each day, 21 million stories are generated in the LINE app, garnering 170 million views.
- On average, 433 million stickers are dispatched via LINE every day.
- As of March 2020, the number of sticker sets sold is 8.55 million worldwide.
- Japanese LINE users dedicate an average of 8.9 hours per month to the application.
- In Thailand, LINE is recognized as the leading social network.
- Upon its early launch, LINE swiftly acquired 100 million users within just 18 months.
- In Thailand, 21 million stories are shared on LINE daily.
- LINE holds the title of the top messaging application in Japan.
Moreover
- 70% of the population in Japan engages with LINE.
- In July 2016, LINE made its debut on the stock market through an IPO that took place on both the New York Stock Exchange and the Tokyo Stock Exchange.
- In December 2020, following an agreement for absorption by Z Holdings, Line Corporation was removed from both the New York Stock Exchange and the Tokyo Stock Exchange.
- At present, more than 1 billion individuals are using LINE.
- The LINE app has surpassed 500 million downloads on the Google Play Store.
- In December 2021, the LINE app was downloaded 1.42 million times in Japan.
- LINE Pay has 5.64 million active users globally each month and recorded a transaction volume of 459 billion in the third quarter of 2020.
- Additionally, LINE provides a digital wallet service known as LINE Pay, enabling users to conduct payments for products and services via the app.
- The application enjoys a high level of user engagement, with the average user spending approximately 50 minutes daily on the app.
- LINE has achieved over 1 billion downloads on the Google Play Store.
- The company has also ventured into various sectors, including AI technology, and has created a virtual assistant called Clova.
LINE Users Statistics
- LINE has over 184 million active users each month on a global scale.
- In its four primary markets, Japan, Taiwan, Thailand, and Indonesia, LINE had 167 million users, with 51.5% originating from Japan.
- In Japan alone, LINE has 86 million monthly active users.
- Taiwan contributes 21 million monthly active users to LINE’s total.
- Thailand accounts for 47 million monthly active users on LINE.
- In Indonesia, there are 13 million monthly active users of LINE.
- The United States has 3.15 million LINE users.
- LINE’s user base spans across 230 countries.
- In Japan, the user demographic consists of 53% females and 47% males.
- Nearly half of the LINE users in Japan are employed in office settings.
- Over 80% of Japanese users aged between their teens and 50s use LINE.
- LINE Music has 11 million monthly users and has surpassed 32 million downloads.
- Worldwide, LINE has achieved a total of 600 million registered users.
- In Malaysia, LINE has reached a milestone of 10 million registered users.
The LINE Usage Statistics
- Users of LINE in Japan dedicate an average of 8.9 hours each month to the application.
- 69.9% of the population in Japan, aged 16 to 64, use LINE.
- In Taiwan, 49% of survey participants accessed news through LINE, with Facebook also at 49% and YouTube at 40%.
LINE Revenue Statistics
- LINE generates income from various services, including advertising, communication, content, and strategic enterprises.
- LINE derives 50% of its income from advertising activities.
- In 2021, LINE reported a revenue of $2.36 billion, equivalent to ¥259.58 billion, marking a significant increase of over 100% compared to the revenue earned in 2020.
- LINE’s advertising revenue amounts to $1 billion, or approximately ¥112.31 billion.
- In addition to its advertising revenue, LINE has generated $115.28 million, which is about ¥12.53 billion, from its other revenue segments.
- After experiencing years of losses, LINE has finally achieved a profit of $112 million, or ¥12.30 billion, in 2021.
LINE Demographics Statistics
By Gender
- According to Similarweb, approximately 49.26% of LINE users are male.
- Conversely, the remaining 50.74% of users are female.
Age
- As indicated by Similarweb statistics, 12.87% of LINE users fall within the 18 to 24 age bracket.
- A total of 23.45% of LINE users are categorized in the 25 to 34 age group, while 24.80% belong to the 35 to 44 age range.
- Additionally, 17.70% of users are aged between 45 and 54 years,
- Furthermore, 12.92% of LINE users are within the 55 to 64 age range, and 8.26% of LINE users are over 65.
By Device
- Specifically, smartphones represent 78.27% of total LINE usage, while desktop devices make up the remaining 21.73%.
Traffic Source
- Direct search represents the largest portion of traffic to LINE.com, accounting for 52.88% of the website’s traffic, with desktop contributing 21.01% and mobile devices contributing 78.99%.
- Approximately 23.19% of the traffic share is derived from organic searches, while 8.99% comes from referrals.
- Data from SimilarWeb also indicates that other sources include paid search (0.12%), social media (8.82%), email (0.04%), and display advertising (5.97%).
By Country
- Japan: 47.91% of traffic share with a change rate of -4.50%
- Thailand: 27.10% of traffic share with a change rate of +0.99%
- Taiwan: 21.36% of traffic share with a change rate of +2.90%
- Hong Kong: 0.73% of traffic share with a change rate of +7.85%
- United States: 0.57% of traffic share with a change rate of +4.04%
LINE Pay Statistics
- There are 6.47 million users of LINE Pay worldwide.
- LINE has 9.4 million monthly paying users, defined as individuals who have completed at least one transaction on any LINE application.
- The transaction volume for LINE Pay amounts to $14.10 billion.
- Currently, there are 10 million individuals actively using LINE Games.
- In 2022, LINE Games recorded 550,000 monthly paying users (MPU).
LINE Message Statistics
- A total of 1.59 trillion messages are transmitted via LINE annually.
- Each month, 130.50 billion messages are sent through LINE.
- Every week, LINE sees 30.45 billion messages being sent.
- Daily, there are 4.35 billion messages sent on LINE.
- Hourly, LINE experiences 181.25 million messages being sent.
- Every minute, 3.02 million messages are sent through LINE.
- Each second, 50,300 messages are transmitted via LINE.
- In terms of reception, LINE receives 7.64 trillion messages each year.
- Monthly, LINE receives 627.60 billion messages.
- Weekly, there are 146.44 billion messages received in LINE.
- Daily, LINE sees 20.92 billion messages being received.
- Hourly, 871.67 million messages are received in LINE.
- Every minute, LINE receives 14.53 million messages.
- Each second, 242,129 messages are received in LINE.
Statistics By LINE Stickers
- There exists a total of 127.75 stickers in LINE.
- Every day, 510 million stickers are transmitted via LINE.
- Each hour, 14.58 million stickers are sent through LINE.
- Every minute, 243,000 stickers are dispatched in LINE.
- Every second, 4,000 stickers are sent using LINE.
LINE Facts Statistics
- LINE was introduced in June 2011.
- LINE was established in Japan by a subsidiary of Naver Corporation, NHN Japan.
- The current proprietor of LINE is Z Holdings, and the owner is SoftBank and Naver Corporation.
- The Chief Executive Officer of LINE is Takeshi Idezawa.
- The headquarters of LINE is located in Tokyo, Japan.
- LINE also offers various services such as LINE Music, LINE Pay, LINE Manga, LINE Wow, LINE Taxi, LINE Today, LINE Gift, LINE Shopping, LINE Doctor, LINE TV, LINE Games, and LINE Clova, among others.
- LINE accommodates 17 different languages.
LINE Employee Statistics
- The total number of employees who work at LINE is 3,100.
Time Spent on LINE by Users
- LINE users dedicate an average of 4.16 hours each week to the application, which equals approximately 30 minutes daily.
- 86.4% of male LINE users aged 15-19 engage with LINE on a daily basis.
- In contrast, nearly all female LINE users within the 20-24 age bracket use LINE every day.
Conclusion
LINE is a widely used messaging application, particularly in Japan and various regions of Asia, highlighting communication, entertainment, and business integration. It has transformed from a basic messaging service into a platform that provides numerous features, such as stickers, games, and payment functionalities.
The success of LINE can be credited to its intuitive interface, its capacity to build community through features like group chats and official accounts, and its flexibility in adapting to local markets.
FAQs
LINE is a complimentary application designed for instant messaging and communication across various devices, including smartphones, PCs, and tablets. It enables users to send text messages, photos, videos, and audio, while also facilitating voice and video calls and conferences. In addition to basic messaging, LINE provides features such as stickers, emojis, and themes for personal expression, along with social networking components like a timeline and games.
Japan is the nation where the LINE app is predominantly utilized. It stands as the most favored messaging application in Japan, with over 70% of the population engaging with it, as reported by Wikipedia. The app also enjoys considerable popularity in Thailand and Taiwan. Although it is well-received in other Asian nations like Indonesia, LINE’s primary stronghold remains in Japan.
A line is defined as a one-dimensional figure that possesses length but lacks width. It consists of a collection of points that extend infinitely in opposite directions. In a two-dimensional plane, a line is determined by two points. Points that lie on the same line are referred to as collinear points.
There is a slight predominance of women over men among users. Individuals in their 50s are the most frequent users of LINE, with nearly half being employed in companies. According to research conducted by LINE, the number of smartphone users who exclusively access the internet through their devices is on the rise.
