Laptop Statistics and Facts (2026)

Introduction

Laptop Statistics: The market for laptop and notebook devices has witnessed significant growth recently, bolstered by the normalization of hybrid and remote work arrangements. Additionally, the market has aimed to provide a diverse array of products across various price ranges, enabling both consumers and businesses to acquire devices that meet their financial and functional requirements.

Nevertheless, the slowdown in the global economy in 2023 adversely affected the PC market, and challenges that it anticipates are now behind it as we move into 2024. Focusing specifically on the laptop sector, this downturn in sales indicates that laptop market revenue is not projected to fully rebound until 2025. This article will delve deeper into laptop statistics.

Editor’s Choice

• In 2025, the demand for laptops is anticipated to rise significantly, accounting for a 56.3% market share, which will aid in stabilizing the industry.
• Gaming makes up 7.20% of laptop usage, indicating a specialized yet considerable market for gaming laptops.
• The market is projected to expand to USD 247.7 billion by 2033, indicating a compound annual growth rate (CAGR) of 4.4% from 2023 to 2033.
• By the end of 2028, it is anticipated that the global sales rate of laptops will experience a compound annual growth rate (CAGR) of 2.93%.
• More than 25% of laptops delivered in 2024 incorporated GenAI features; forecasts predict that by 2025, devices equipped with AI capabilities may represent as much as 60%.
• The Asus Zenbook A14, honored as the “Best Laptop Overall” at CES 2025, showcases a stylish design coupled with robust performance.

What is a Laptop?

Laptops are portable computing devices specifically designed for mobile use. They come equipped with an integrated screen, keyboard, and touchpad or mouse, and operate on a rechargeable battery. Laptops are adaptable devices that provide a wide array of functionalities, such as web browsing, email communication, document creation, gaming, and multimedia playback.

They are offered in various sizes and specifications to meet diverse requirements and budgets, with certain models tailored for professional use while others cater to personal needs. Laptops often possess greater power than tablets or smartphones, making them a favored option for individuals who require a more robust computer capable of managing more intensive tasks.

General Laptop Statistics

• The global gaming laptop market was projected to produce around 26.93 million units and generate USD 26.85 billion in revenue in 2023.
• In 2023, the top laptop brands, Lenovo, Dell, and HP, are dominating the market with a combined share of 60%.
• The laptop industry is expected to grow at a compound annual growth rate (CAGR) of 4% until 2027.
• In 2025, the demand for laptops is anticipated to rise significantly, accounting for a 56.3% market share, which will aid in stabilizing the industry.
• In 2023, it is projected that there will be 272.4 million laptops in circulation.
• As of 2023, around 80% of laptop users have antivirus software installed on their devices.
• The United States currently ranks as the largest exporter of laptops globally.
• In 2023, a report by Fortunly reveals that Lenovo, HP Inc., and Dell lead in laptop shipments, holding a combined market share of 6.95%.
• Additionally, in the first half of 2023, worldwide laptop sales reached USD 127.6 billion, with 114.8 million units shipped.

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Laptop Use Statistics

• The primary applications of laptops underscore their adaptability and significance across various sectors.
• The largest portion, 48.80%, is allocated to professional activities, suggesting that almost half of all laptop usage is for business and professional reasons.
• Education ranks as another major application, representing 37.10% of laptop usage, which highlights their important function in educational environments.
• Gaming makes up 7.20% of laptop usage, indicating a specialized yet considerable market for gaming laptops.
• Finally, entertainment purposes account for 6.90% of laptop usage, emphasizing their contribution to media consumption and leisure activities.
• This distribution illustrates the wide-ranging uses of laptops in contemporary society.

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Laptop Market Growth

• The worldwide laptop market was assessed at USD 162.8 billion in 2022.
• The market is projected to expand to USD 247.7 billion by 2033, indicating a compound annual growth rate (CAGR) of 4.4% from 2023 to 2033.
• The segment with screen sizes ranging from 15.0” to 16.9” leads the market, mainly due to its appropriateness for business and gaming purposes.
• In 2022, North America accounted for 30.0% of the overall market share, although its revenue share is anticipated to decrease during the forecast period.
• The traditional laptop category is the market leader and is expected to maintain the highest growth rate throughout the forecasted period.
• Laptops featuring screens of up to 10.9” represent a smaller segment but fulfill ultra-portable requirements.
• The gaming laptop segment is expected to achieve the highest CAGR during the estimated period, driven by increasing demand from youth and professional gaming requirements.
• In 2022, the business laptop segment experienced considerable demand, fueled by Bring Your Own Device (BYOD) policies in numerous organizations.
• Typically, laptops offer battery life ranging from 8 to 12 hours, with ongoing consumer demand for even longer battery life.

Moreover

• The Asia-Pacific region is projected to experience the most significant growth in laptop sales, supported by favorable government policies and increasing foreign direct investments. This region is expected to achieve a CAGR of 6.5% from 2023 to 2033, the highest among all regions.
• The segment with screen sizes from 11” to 12.9” continues to expand, especially among users who prioritize portability.
• Manufacturers such as Dell, HP, and Lenovo lead the market for business laptops, emphasizing the development of strong, high-performance devices.
• The segment of laptops with screen sizes ranging from 13” to 14.9” continues to be favored by consumers who desire a compromise between portability and display area.
• Although the 2-in-1 laptop category is expanding, it still lags behind conventional laptops in market share because of performance constraints.
• The use of laptops for educational purposes has risen, in part due to the global transition towards digital learning environments.
• Laptops with screen sizes of up to 10.9” are becoming increasingly popular among students and travelers, attributed to their compact design.

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Popular Laptop Brands

• Lenovo
• Hewlett-Packard (HP)
• Dell
• Apple
• Acer
• ASUS
• Huawei
• LG
• Microsoft
• SAMSUNG
• SONY

Laptop Shipments Statistics

• As per the analysis presented in Fortunly’s article in 2023, the leading three laptop vendors, namely Lenovo, HP Inc., and Dell, represented 6.95% of total unit shipments.
• Conversely, global laptop sales reached $127.6 billion, with 114.8 million units dispatched by the second quarter of 2023.
• In the United States during the second quarter of 2023, the statistics for laptop shipments by brand are as follows: Dell (4.85 million), HP Inc. (4.84 million), Lenovo (3 million), Apple (2.4 million), Acer (1.07 million), ASUS (523 thousand), and others (1.4 million).

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Price Statistics of Laptops

• The average unit price for laptops has shown a degree of stability, with minor fluctuations observed over the last ten years.
• In 2018, the unit price was USD 0.64 thousand, which saw a slight decline to USD 0.63 thousand in 2019.
• The price then rose to USD 0.65 thousand in 2020, before reverting to USD 0.64 thousand in 2021, maintaining this stability through 2023.
• A small decrease to USD 0.63 thousand is anticipated for 2024.
• Nevertheless, the price is projected to increase once more to USD 0.64 thousand in 2025, and further rise to USD 0.65 thousand in 2026.
• Additional gradual increases are expected, with the price reaching USD 0.66 thousand in 2027 and USD 0.68 thousand by 2028.
• This pattern indicates a steady rise in the average unit price of laptops over time.

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Laptop Companies Statistics

• In 2023, the global market share of laptop manufacturers, including Toshiba, MSI, Microsoft, and Samsung, was recorded at 13.9%.
• By the end of 2028, it is anticipated that the global sales rate of laptops will experience a compound annual growth rate (CAGR) of 2.93%.
• During the third quarter of 2023, the estimated market share for laptop sales is projected to be 24%.
• Lenovo is estimated to hold a 24% share of laptop sales in the global market during the third quarter of 2023.
• As of 2023, HP’s well-known models, including Elitebook, Envy, Omen, Pavilion, and Pavilion gaming, represented a market share of 22.5%.
• At the third quarter of 2023, Dell Technologies is expected to have a global laptop market share of 17.4%, which is projected to increase to 26.7% at the end of 2023.
• Additionally, the market shares of other companies include Apple at 13.3%, Acer at 5.9%, ASUS at 2.9%, and others at 7.7%.

Reasons for Laptop Trade Growth

• As support for Windows 10 is set to conclude in October 2025, both businesses and consumers are significantly upgrading their outdated laptops.
• More than 25% of laptops delivered in 2024 incorporated GenAI features; forecasts predict that by 2025, devices equipped with AI capabilities may represent as much as 60%.
• The advancement of on-device AI processors (NPUs) from companies such as Qualcomm, Intel, AMD, and Nvidia is propelling this movement.
• In the Q1 of 2025, global PC shipments experienced a 9.4% increase, reaching 62.7 million units, as companies prepared for new tariffs imposed by the U.S.
• Predictions indicate that this increase will slow down later in 2025 as stock levels stabilize.

Laptop Importing Countries

• US- The United States occupies the leading position as the largest importer of laptops, having spent an impressive $49.96 billion on laptop imports, which constitutes 28.4% of the overall global laptop import market, according to the US laptop import statistics.
• Germany- Germany holds the second place on the list, with $12.61 billion allocated to laptop imports, representing 7.2% of the worldwide market.
• Japan- Japan is ranked third regarding laptop imports, having spent $8.80 billion on imported laptops, which accounts for 5% of the global market.
• UK- The United Kingdom is positioned fourth, with $7.69 billion spent on laptop imports, signifying 4.4% of the global market.
• HK- Hong Kong ranks as the 5^th largest importer of laptops, with $6.45 billion invested in laptop imports, making up 3.7% of the global market.
• India- India is in the sixth position on the list, having spent $5.86 billion on laptop imports, which represents 3.3% of the global market.

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Laptop Exporting Countries

• China- China continues to be the unrivaled leader in laptop exports, holding 60.1% of the global market share.
• Vietnam- Vietnam has risen as a significant contender in the laptop export sector with 13.2%, attributed to its competitive manufacturing costs and skilled labor force, according to Vietnam customs export data for laptops.
• US- Despite intense competition from Asian nations, the USA remains a prominent participant in the laptop export market with a 3.9% share.
• Germany- Germany possesses a 3.1% share in laptop exports and is recognized for its advanced manufacturing capabilities and rigorous quality standards, establishing it as a prime location for laptop exports.

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Recent Developments

• Laptops are progressively integrating AI functionalities, with processors such as the AMD Ryzen AI 9 HX 370 and Intel Lunar Lake CPUs providing enhanced AI processing capabilities. This results in improved performance for AI-driven applications and potentially better battery life due to more efficient AI processing.
• The trend of foldable displays persists, with devices like the Asus Zenbook Duo (2025) demonstrating dual-screen capabilities. This offers users increased screen space for multitasking and creative activities.
• There is an increasing focus on sustainable designs, as manufacturers investigate eco-friendly materials and energy-efficient components.
• High-performance laptops remain in high demand, with models such as the MacBook Pro 16-inch (M4 Pro) and the MSI Titan 18 AI receiving accolades for their performance in resource-intensive tasks like content creation and gaming.

New Laptop Models

• The Asus Zenbook A14, honored as the “Best Laptop Overall” at CES 2025, showcases a stylish design coupled with robust performance.
• The Lenovo Yoga Book 9i has been acknowledged as the “Best Content Creation Laptop” due to its innovative dual-screen design and enhancements.
• The MSI Titan 18 AI has received the title of “Best Gaming Laptop” for its exceptional performance capabilities.
• The MacBook Air (M4) has been highlighted as the “Best Laptop Overall” by Laptop Mag and is offered in both 13-inch and 15-inch variants.
• The Asus ROG Zephyrus G14 stands out as a high-performance gaming laptop, equipped with an RTX 5070Ti graphics card and an AMD Ryzen AI 9 HX 370 processor.

Conclusion

Before purchasing any laptop, numerous potential buyers now utilize benchmarking platforms to evaluate if the integrated processors can operate games and applications at their optimal performance level. When considered together, elements such as computing needs, budget constraints, and software compatibility play a crucial role in deciding which device to acquire.

Consequently, manufacturers must persist in providing a diverse selection of products across various performance and price ranges to meet the extensive spectrum of consumers in the marketplace.

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